1. JENNIFER L. FAVELA, MBA
Phone: (909) 831-5615 Email: jnyfav@gmail.com
ABOUT
Professional communicator with 12 years of customer service experience, 9 years of digital media
marketing, and 8 years of project management with strategic planning and coordinating.
EDUCATION
Master of Business Administration (MBA), Marketing, University of Redlands School of Business — 2015
Bachelor of Arts (BA), Political Science, University of California, San Diego — 2012
EXPERIENCE
Social Media Specialist, Stater Bros. Markets— August 2017 - Present
 Lead the team in their social media strategy, content creation, website maintenance, and
building a strong search engine optimization (SEO) for the company.
 Responsiblefordesigningsocial mediagraphics,curating&writingcontent,creatingcontentcalendars,
posting,and tracking keyperformanceindicators(KPIs).
 Help managedigitaldollarsand collaboratewithvendorssuchas Coca-ColaandP&G.
 Monitor social conversationsand collaboratewith stronginfluencers tohelppromotethebrand.
 Supportdigital with managingprojectsandaidingin thecreationofoperationalproceduresand policies.
 Keep departments informed byreportingsocial mediaupdates, trends,andcreatinga strategic
comprehensivemonthlyand yearlyplan.
Sr. Social Media Coordinator, Loma Linda University Health — August 2015 - February 2017
 Managed day-to-day editorial on social media using Spredfast and created content using Photoshop,
Illustrator, Final Cut Pro, iMovie, and Canva while prioritizing multiple projects simultaneously
with tactical use of trends to increase brand awareness and loyalty.
 Built and nurtured partnerships throughout the organization and with external partners.
 Assistedofficevisitorsbymakingtelephoneinquiries,answeredquestions pertainingtoroutine
policies,regulations,operationalprocedures,orbyreferringthosemakinginquiriestoappropriate
offices orpersonnel.
 Assisted Web Center with edits and creating web pages using Drupal and HTML.
 Scheduled, prepared, and presented project agendas to executive leadership and multiple
departments to execute project.
 Assisted with project specific assignments including presentation creations, research/data
gathering, event coordination, and materials for leadership board meetings.
 Monitored social conversation and engage followers in customer-oriented manner.
Admissions Records Analyst, Loma Linda University Health — April 2013 - August 2015
 Greeted guests and worked with campus departments and program coordinators within the
university to discuss and report evaluation findings and tracking.
 Performed evaluation of complex academic records for the purpose of determining
undergraduate and graduate admissibility to the university and creating reports.
 Advised students in regards to admission requirements, application status, and student visa
applications on a day-to-day basis, either by phone, face to face, or by email
correspondence.
Digital Media Marketing Manager, Angel’s Wing Cheesecake — January 2009 - November 2013
 Managed social media team and creative team to implement marketing strategy.
 Designed and created website using HTML on Wordpress and Wix cloud hosting service.
 Compiled administrative and operational studies including cost-benefit analysis.