O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up

877 visualizações

Publicada em

Accompanying video presentation: https://youtu.be/nE4MZpG6mGk

Karen and Kiersten from Shopify's Point of Sale team share their thoughts on planning, executing, and running a pop-up at ShopLaunch, a bi-weekly event helping entrepreneurs and small business owners succeed. You can join the ShopLauch meetup at meetup.com/shoplaunch and the Facebook group at facebook.com/groups/ShopLaunch.

  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up

  1. 1. PLANNING, EXECUTING & RUNNING A POP UP
  2. 2. WHY SHOULD YOU RUN A POP-UP?
  3. 3. HOW TO PREPARE FOR A POP-UP
  4. 4. WHY SHOULD YOU OPEN A POP-UP SHOP?
  5. 5. WHY SHOULD YOU OPEN A POP-UP SHOP? Establish the Experience of your Brand
  6. 6. WHY SHOULD YOU OPEN A POP-UP SHOP? $50 BILLION: Annual pop-up shop sales in the U.S.
  7. 7. WHY SHOULD YOU OPEN A POP-UP SHOP? $100,000: Approx. cost of opening a new brick-and-mortar store
  8. 8. WHY SHOULD YOU OPEN A POP-UP SHOP? LOCATION, LOCATION, LOCATION: Sell anywhere without breaking the bank
  9. 9. WHY SHOULD YOU OPEN A POP-UP SHOP? 60%: Customers buy 60% more when shopping in person than online
  10. 10. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
  11. 11. ✓ Decide On A Venue OR Con, Tradeshow, Craftfair HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
  12. 12. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Consider Front & Back Of House
  13. 13. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Plan For Transport & Loading Of Products
  14. 14. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Create A Marketing Plan
  15. 15. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Create A Social Schedule
  16. 16. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide What Products You Are Selling
  17. 17. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design The Space
  18. 18. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Plan The Layout & Flow Of Customers
  19. 19. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Plan For Merchandising Your Products
  20. 20. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Ensure Products Are Secure
  21. 21. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience
  22. 22. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience * Make It Easy For Customers To Shop
  23. 23. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience * Plan The Checkout
  24. 24. COORDINATE THE LOGISTICS
  25. 25. COORDINATE THE LOGISTICS ✓ Decide On Pop-up Policies (returns etc.)
  26. 26. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout
  27. 27. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Have Cash Floats / Plan For Cash Drops
  28. 28. COORDINATE THE LOGISTICS ✓ Consider The Customer Experience * Source Appropriate Size Shopping Bags
  29. 29. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Make Sure to Have Proper Supplies
  30. 30. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Acquire POS Hardware
  31. 31. COORDINATE THE LOGISTICS ✓ Plan For Proper Signage
  32. 32. COORDINATE THE LOGISTICS ✓ Staff:
  33. 33. COORDINATE THE LOGISTICS ✓ Staff: * Decide Who Will Be Working
  34. 34. COORDINATE THE LOGISTICS ✓ Staff: * Plan For Breaks
  35. 35. COORDINATE THE LOGISTICS ✓ Staff: * Train (POS App, Store Policies)
  36. 36. COORDINATE THE LOGISTICS ✓ Strong Wifi Connection
  37. 37. COORDINATE THE LOGISTICS ✓ Make Sure You Can Power Your POS Hardware
  38. 38. THANK YOU :)

×