After the arrival of penalizing algorithms Panda and Penguin, SEOs are more likely to concentrate on Google’s ranking factors for a website. There are around 200 ranking factors by which Google ranks a webpage which in turn decides the ranking of a site in Google’s Search Engine Results Page(SERP). Based on the Domain, Webpage, Website, Backlink, User Friendliness, Signals and On-page Off-page factors, we have chosen the “Must Follow Top 35” important factors that Webmasters should focus on.
5. ONTARGET
Exact Match
Domain
Exact match domains with high
quality unique contents, are
more likely to get quality signals
from Google. Keywords in
Domain
Keywords in Domain Names are
another factor of earning
relevancy signal from Google
Where to buy Nike
shoes?
7. ONTARGET
Keyword Density
Maintain Keyword Density
within 2-3% for a webpage.
Page Speed
High page loading
speed, Server speed and
CDN usage counts on
adding up good signals from
Google.
This Is Bad
Apple
There are different types of apples.
Apples are good for health. You can
Buy apple from a market, Deep red
apples are the best. There is a saying
about apple- an apple a day keep the
doctor away. So do eat apple…
Don’t make your Visitors
to wait…
Time = Money
8. ONTARGET
Keyword Usage
Exact match domains with high
quality unique contents, are
more likely to get quality signals
from Google.
rel=canonical
Keywords in Domain Names
are another factor of earning
relevancy signal from Google
Use Relevant keywords and
high quality unique contents.
This will bring you lot of
good traffic
9. ONTARGET
Duplicate
Content
Similar content on the same
site across webpages will
negatively impact your
ranking.
Keyword
Prominence
Placing your keyword in the first
paragraph (100 words) of your
content gets a relevancy signal.
10. ONTARGET
Content Updates
Recently updated contents are
favored by Google when it
comes to time-sensitive
searches.
Page Rank
Webpages with higher page
ranks are more likely to rank
higher in search results than
those that has low page ranks
12. ONTARGET
Domain Trust
Google measures your
domain trust from highly
trusted backlinks to your site.
Sitemap
Submit a .xml sitemap to for
search engine to crawl your
site more easily.
13. ONTARGET
Sites Usability
No proper navigations
increases the bounce rate which
in turn negatively impact your
rankings.
Reputation
User reviews play an
important role in earning
exposure and trust.
>>Top 35 “Must Follow” Google Ranking Factors
>>Site Level Factor
>>Sites Usability
>>Reputation
YouAreHere
15. ONTARGET
Class C Ips
Make sure you have backlinks
for different IPs and not the
same Class C IPs.
PageRank of
Linking page
The PageRank of the
webpage that links to you
indirectly adds a high value
to your webpage. This is an
important ranking factor.
16. ONTARGET
Image Alt Tag
Links
Links that are used in
images acts as Anchor texts
which is also a factor for
ranking
Diversified
Anchor Text
Over usage of Exact Match
Anchor Text will lead to
consequences so keep your
anchor text diversified.
Submitinme.com
Police Man
Cop
Police Officer
17. ONTARGET
Use of Nofollow
Use nofollow to external links
when you do not promote
them.
Sitewide Links
Sitewide links are those that
are in Headers and Footers
which should be in a
reasonable percentage.
NO Header
Footer
in
19. ONTARGET
Direct Traffic
Sites with higher direct
traffic are more likely to get
quality signals than those
with less direct traffic
Bounce Rate
and Exit Rate
Google tracks users
existence in a page to
measure the quality of the
site/page. So Bounce Rate
should be always less and
your Exit rate should be
more in number.
21. ONTARGET
Verified Google+ Authorship
Contents with verified online profiles
would rank higher than those that has
no authorship.
Though Google cannot track
the private pages in social
media sites, it will track count
public pages which includes the
likes, shares and +1’s as quality
factor which adds more value
to earn quality signals.
Social media sites
23. ONTARGET
Brand Name in
Anchor Text
Brand
Mentions
Brick and
Motor Business
Using brand
names as Anchor
Texts gives you
brand signals.
Brand names without
hyperlinks in popular
sites like news are
also counted by
Google as a brand
signal
A brick and
motor business
listed in Local
business listing is
more likely to
get brand signals
25. ONTARGET
Over optimization
Over optimization factors such as keyword
stuffing, Excess keyword density, linking to bad
neighborhoods, sneaky redirects, auto generated
content in sites will be tracked and de-indexed by
Google.
Google Panda
Low quality sites which recovered
after panda penalization are more
likely to face ranking drops as they
are already visible to Google eyes.
So always focus on quality content
27. ONTARGET
Disavow Tool
Links from same Class C IPs, unnatural links,
irrelevant links are all factors of Ranking Drops. So
cleanup unwanted backlinks with Disavow tool and
send Reconsiderations requests.
Google Penguin
Focus on quality backlinks
since Penguin penalized sites
are less likely to recover from
ranking drops.