Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
26. $4.6B+
OF APP REVENUE WILL BE PRODUCED IN 2015
105%
GROWTH IN MOBILE AD REVENUE IN 2014
30%
OF 2014’S MOBILE AD SPEND WAS SPENT ON
APP INSTALL ADS
76%
GROWTH IN APP USAGE IN 2014
The Mobile opportunity is massive (and still growing)
Source: Flurry Analytics, eMarketer, Business Insider Intelligence
27. But mobile marketers need a simple way to
know what’s driving results and how to
manage investments across channels.
It’s a great time to be a mobile marketer.
28. “The reality is that the ‘customer journey’ is a
crazy zig-zag of data points, and marketers
really don’t know which ones are influential
and which are not — making it hard to allocate
future marketing spend.”
John Koetsier-
VentureBeat VP of Research, 2015
Mobile marketers need a multi-channel solution
43. Use multiple ad
network SDKs,
incur 10% - 20%
higher UA costs
paying for the same
install credited to
different networks
Run campaigns
with only a few
publishers for
less overlap
Work with a
technology
partner that
handles
attribution
Build internal
system to handle
attribution
Evolution of mobile attribution