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More than a phone,[object Object],The mobile revolution. Site, apps, handsets,[object Object]
How many did you say?,[object Object],   Subs		Growth		ARPU,[object Object],VHA:	 6.895	 	(+584k)		$56,[object Object],Optus:	  8.224		(+591)		$48,[object Object],Telstra:	10.387		(+681)	$50.55,[object Object],				25.506		+1.856	- 7.8% growth in less than 1 year,[object Object],Wireless Broadband:,[object Object],VHA		   673		(+133.7%),[object Object],Optus	   799,[object Object],Telstra 	1.325 		(   +73%),[object Object],Australian Population: 	21.374 ,[object Object],Mobile subscribers: 		25.506		119% penetration,[object Object]
Ubiquitous doesn’t come close…,[object Object],Personal,[object Object],Pervasive,[object Object],Always on,[object Object],Uniquely anthropomorphized ,[object Object],Increasingly first point of call,[object Object]
Our mobile behaviour,[object Object],As a phone, not that much has changed,[object Object],As a connection device, everything has,[object Object],Social connection ,[object Object],Business connection,[object Object],Entertainment connection,[object Object],Internet connection,[object Object],Personal connection,[object Object],We need to think about experiences here,[object Object],Is advertising relevant and right? ,[object Object],What is the role of personalisation?,[object Object],What rights do we have to track and monitor behaviour?,[object Object],Privacy will become more of an issue,[object Object]
The third (and sometimes fourth) screen,[object Object],Multitasking,[object Object]
Connection between/across devices,[object Object],Semantic machine to machine communication,[object Object],On unusual devices:,[object Object],Crowdsourcing traffic from GPS signals,[object Object],Interaction between smart remotes,[object Object],Home sensing/smart meters,[object Object],Connectivity to the world - everywhere,[object Object]
IMHO,[object Object],iPhone changed the mobile landscape,[object Object],Increased use of mobile beyond calls,[object Object],Apps store proved a business model,[object Object],Side loading was shown to work,[object Object],Control/non-open nature of Apple is an issue,[object Object],What we can learn from this,[object Object],User experience has to be the starting point,[object Object],Good technology should never need a user guide,[object Object],Features aren’t the driver, ease of use is,[object Object],Mobile is more than a phone – an ecosystem,[object Object]
For developers,[object Object],iTunes apps store is crowded now,[object Object],Discovery is hard, stickiness is harder,[object Object],There is a hungry market that wants a go...,[object Object],Different handset, same functionality,[object Object],The idea of owning the user (and the data) has to go,[object Object],Freemium models are proven and preferred,[object Object],Let me chose what I pay for (even with attention),[object Object],Lifestyle first, features second,[object Object],Where, when, why – will mobile be used?,[object Object],Social is likely to remain a key driver,[object Object],Advertising and marketing need to fit into this,[object Object]
What next?,[object Object],Augmented Reality (for business and play),[object Object],Recognizr, Layar, Insqribe, Across Air, Junaio,[object Object],mCommerce,[object Object],Contactless payment, RFID, mWallets,[object Object],Smart remotes for life,[object Object],More than just device management,[object Object],Lifecaching,[object Object],Still/always. In the cloud,[object Object],Deconstructing the device,[object Object],Wearable, embedded,[object Object]
More than a phone,[object Object],	Millions of people are discovering the internet on their handheld devices...,[object Object],What world can we build them?,[object Object]

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March 2010: AIMIA Nokia Developers Day presentation

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