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Q2 2008 Blog Feedback Survey Data For Blog

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Survey of 211 readers of Forrester marketing analyst blogs, conducted in April 2008.

BusinessNews & Politics
1 of 22
 
Jennifer Joseph Researcher Forrester Research May 20, 2008 Forrester Marketing Blogs Feedback Survey Results
Agenda ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object]
Who did we survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Distribution of survey respondents by blog Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
Who responded How many employees work for your company worldwide? Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs Which country are you based in? (countries were aggregated into regions)
Who responded (cont.) Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs What is your primary role at your company? *Other Forrester roles includes: Chief Information Officer, Analyst Relations Professional, Market Research Professional, Management Consultant, Application Development & Program Management Professional, Advertising Agency, Enterprise Architecture Professional, and IT Infrastructure & Operations Professional
Respondents are relatively new, but frequent readers “ How frequently do you read X blog?” “ For how long have you been reading X blog?” Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
Most respondents are at least testing online social media tactics Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
Agenda ,[object Object],[object Object],[object Object]
Most readers subscribe via RSS Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs (multiple responses accepted) “ How do you consume the content on X Blog?”
Volume of content is good Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs How would you rate the volume of content being published on X Blog?
Quality of content is above average ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ How do you rate the overall quality of content posted on X Blog?”
Industry insights and cutting edge marketing technologies top the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
Organization and justification for marketing investments are low on the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
Readers interested in case studies and forecasts Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the top three types of content you would like to see more of on X Blog?”
Primary content interest varies by blog ,[object Object],[object Object],[object Object],[object Object]
Slide shows and continued multi-media are preferred Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the form of content that you would most like to see more of on X Blog.”
Net Promoter varies by blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
Agenda ,[object Object],[object Object],[object Object]
What it means ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you Jennifer Joseph [email_address] www.forrester.com

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Q2 2008 Blog Feedback Survey Data For Blog

  • 1.  
  • 2. Jennifer Joseph Researcher Forrester Research May 20, 2008 Forrester Marketing Blogs Feedback Survey Results
  • 3.
  • 4.
  • 5.
  • 6. Who responded How many employees work for your company worldwide? Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs Which country are you based in? (countries were aggregated into regions)
  • 7. Who responded (cont.) Source: April 2008 Blog Feedback Online Survey Base: 196 readers of Forrester marketing blogs What is your primary role at your company? *Other Forrester roles includes: Chief Information Officer, Analyst Relations Professional, Market Research Professional, Management Consultant, Application Development & Program Management Professional, Advertising Agency, Enterprise Architecture Professional, and IT Infrastructure & Operations Professional
  • 8. Respondents are relatively new, but frequent readers “ How frequently do you read X blog?” “ For how long have you been reading X blog?” Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 9. Most respondents are at least testing online social media tactics Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 10.
  • 11. Most readers subscribe via RSS Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs (multiple responses accepted) “ How do you consume the content on X Blog?”
  • 12. Volume of content is good Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs How would you rate the volume of content being published on X Blog?
  • 13.
  • 14. Industry insights and cutting edge marketing technologies top the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 15. Organization and justification for marketing investments are low on the list Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs
  • 16. Readers interested in case studies and forecasts Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the top three types of content you would like to see more of on X Blog?”
  • 17.
  • 18. Slide shows and continued multi-media are preferred Source: April 2008 Blog Feedback Online Survey Base: 211 readers of Forrester marketing blogs “ Please select the form of content that you would most like to see more of on X Blog.”
  • 19.
  • 20.
  • 21.
  • 22. Thank you Jennifer Joseph [email_address] www.forrester.com