Managing Faculty and Student Expectations at the Circulation Desk
1. Managing Faculty and Student
Expectations at the Circulation Desk
Jen Bartlett, University of Kentucky
Back in Circulation Again 2010
October 1, 2010
2. Circulation: Not for the Timid
What do we do?
An overview of current practice
What is our environment?
Academic libraries today
What do our users want and expect?
Perceptions and expectations
What can and should we be doing?
Ideas and suggestions for improvement
3. Five Core Services
Circulation of materials
Shelving and stacks maintenance
Renewals and billing
Print and electronic reserves
Entry and exit control
Back in Circulation Again 2010
4. Emptying the Litter Pan
Circulation:
The catch-all department
What does your department
do that no one else
wants to?
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5. Emptying the Litter Pan
off-site storage retrieval
study carrel and locker checkouts
opening and closing the building
maintenance and custodial
requests
security problems
verification of user credentials
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6. Emptying the Litter Pan
directional questions
building tours
reference questions during hours
when the reference desk is closed
interlibrary loan/document delivery
support
equipment (printers, copiers, phones)
problems
lost and found
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7. What’s in a Name?
Access Services
Borrower Services
Collection Services
Resource Support Services
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8. Trends in Access Services
New services
Consolidation of service desks
Increased automation
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9. The Academic Environment
Circulation statistics
continue to decline
Economic pressures –
need to provide
evidence of value
Ever greater emphasis
on technology
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10. Patron Perceptions
Everyone is a
librarian
The nearest
desk should
have what I
need – RIGHT
NOW
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11. Perceptions from Colleagues
No professional skills
needed
Work is mechanical in
nature
Not “real” library
work
Negative interactions
with patrons
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12. Our Self-Perception
Good organization
Detail oriented
People-oriented/team players
Good management skills
Understanding of how entire library system
works
Familiarity with community
Ability to think on your feet
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13. Perceptions of Libraries
If you could
provide one
piece of
advice to your
library, what
would it be?
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14. Suggestions…
“E-mail reminders warning when books are
due”
“They need to get their attitudes checked,
and be friendly to people”
“Don’t make the shelves so high”
“Get rid of the ‘no food and drinks’ policy”
“Hire friendly people”
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15. More suggestions…
“Fees are too expensive – I feel that
universities as a whole take advantage of
students who are already on a limited
income”
“Be more helpful to students and to the
locals who are not college students.
Sometimes people are not very helpful to
the locals in the area”
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16. Customer/User Service
Extend hours of operation
Reexamine the “rules” and fines/fees
associated with using library materials
Offer the ability to reserve materials online
Make renewals easier
Offer longer lending periods for materials
Eliminate the fees for photocopies
Back in Circulation Again 2010
17. Undergraduate Expectations
24/7 access to the
building
Quiet and group study
space
Clear guidelines on how
to use the library
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18. Grad Student Expectations
Extended or no due
dates for materials
Unlimited use of study
rooms
Same-day delivery of
materials from storage
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19. Circulation Challenges
Little or no respect from our
colleagues/parent institution
Gradually being absorbed into an “access
services” model
Ever decreasing circulation statistics and
gate counts
Varying expectations depending on user
group
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20. “The Heart of the Campus”
“A university is just a group of buildings
gathered around a library.”
- Shelby Foote
“The demonstration of value is not about
looking valuable; it’s about being
valuable.”
- Value of Academic Libraries study
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24. Policies
Cover materials circulation, building access,
patron behavior
Some policies are specific for different
groups of users
Policies must be clearly communicated on
webpage, etc.
Policies must be applied fairly
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26. Enforcing Policies Fairly
Policies are in writing and transparent
Circulation staff know when they can make
exceptions and when to refer the issue
Exceptions are applied judiciously
Policies are always under review
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27. The 5 W’s of Effective Training
WHO: All staff, but esp. student workers
WHAT: Basics, the library, who to ask
WHEN: Early and ongoing
WHERE: At orientation, on the desk
WHY: We are the first point of contact!
Back in Circulation Again 2010
28. UK Training Overview
Tour of department and library
Mandatory confidentiality and sexual
harassment training
LCCN training
Checklist of basic skills
Weekly e-mails from student supervisor
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29. Online Training
Use BlackBoard course management
system
Instruction modules
FAQs
Quizzes
E-mails from supervisors
Chat board for students
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31. The Importance of Statistics
It’s ESSENTIAL to document what we do!
Tool for planning workflow
Documentation of qualitative observations
Support for explaining your budget needs
Tool for planning
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32. Count Everything
Gate counts, # of items circulated
Head counts of users in building
No. and type of questions
No. of damaged items processed
No. of hours spent on specific tasks
No. of security incidents & when
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36. Top Priority Tasks - Students must do
Working desk
Checking out material
Answering directional & basic reference questions
General problem-solving
Recording gate counts
Checking study rooms
Erasing pencil marks in books for Preservation
Helping patrons with printers, copiers & DART machines
Checking book drop
Special projects for Dean's Office
Check-in
Sorting
Shelving
Second Priority Tasks
Shelfreading
Searching for C/R & recalls
Pulling books for Reserves
Filling in at AV Desk
Third Priority Tasks
Dusting shelves
Shifting
Maintaining bulletin boards
Special projects Back in Circulation Again 2010
37. Advocacy for Circulation
Attend campus-wide meetings
Present at new faculty orientations
Stay on top of the literature
Support real cross-training
Back in Circulation Again 2010
38. Thank you!
Jen Bartlett
University of Kentucky Libraries
jen.bartlett@uky.edu
http://www.uky.edu/Libraries
Back in Circulation Again 2010
Notas do Editor
We will be talking about 4 basic areas that affect our work at the circulation desk: What do we do? An overview of current practice What is our environment? Academic libraries today What do our users want and expect? Perceptions and expectations What can and should we be doing? Ideas and suggestions for improvement
Term not original to me – came from a 2000 article from University of Georgia – profile of their library’s circulation librarian One of her colleagues said, “if the library had a cat, circulation would empty the litter box.” Circulation is often expected to handle those duties that don’t fit well in other departments QUESTION: What does your department do that no one else wants to do? Why? Circ is usually open for the greatest number of hours Perception of the department as performing primarily technical, redundant functions Other departments’ scopes are more clearly defined
It can be difficult to group all these responsibilities with a common theme and extremely difficult to manage and train a group of staff and student workers when responsibilities are changing constantly and without warning. Increasingly, the term to describe this amalgamation of duties falls under the umbrella term of “Access Services.”
The term “access services” first started appearing in the 1980s. In 1991, the Assoc for Research Libraries came with a SPEC Kit talking about “Access services,” which was basically an administrative term referring to circulation. “Access services” was broadly defined as “physical access to library collections.” In 2005, ARL did a follow-up study to track the “access services” trend since 1995, and surveyed 77 of the 123 ARL libraries. An overwhelming majority of those libraries had a specific department with the word “circulation” or “access” in the title. From 1995 to 2005, the number of departments called just “circulation” departments decreased, from 39% to 14% - what went along with the name change was an absorption of many various access-type areas under that umbrella – increase in responsibility for periodicals, microforms, information desk, interlibrary loan “ Access services” is now more broadly defined as not only access to physical materials, but also delivery of materials ODLIS: The provision of access to a library’s resources and collections, which includes the circulation of materials (general circulation, reserves, interlibrary loan, document delivery), reshelving, stack maintenance, security and signage.
New services On-campus document delivery +100% Laptop circulation +200% E-reserves +269% Other services – users with disabilities, computer lab maintenance, copyright clearance, copy card sales, shipping & receiving Consolidation of service desks Increased automation Staff-side – notices, billing, bindery, ILL, offsite storage requests Patron-side – renewals, ILL requests, storage retrieval
What is our environment like in academic libraries right now? Report just appeared in the last month - Association of Research Libraries (2010). Value of Academic Libraries: A Comprehensive Research Review and Report. Chicago: Association of College and Research Libraries. Available at http://www.acrl.ala.org/value/ .
Everyone is a librarian The nearest desk should have what I need – NOW Interesting study from Texas A&M in 2007 analyzing the number of questions asked at the information desk closest to the front door, and how each question was answered – basically to test accuracy (74% accuracy rate) – but many were directional in nature more in-depth reference and technical questions had a lower accuracy rate technical “ many people are still coming to the library and asking questions of the first official-looking desk or person they see. As with any personal interaction, this first impression has a direct impact on how the user will perceive the library as a whole and is a critical factor in exploring quality of service issues.” Given this perception, one would think that you want to put your very BEST people at the circulation desk, but what are the perceptions of our colleagues of what we do?
However, on the other hand, SOME of our colleagues (definitely not all) think – No professional skills needed (something of a debate whether heads of circ in academic libraries should have an M.L.S.) Work is mechanical in nature Not “real” library work, i.e., cataloging, reference, etc. Relevant article from the January/February (2010) American Libraries. Toccara Porter writes that, in her library, “circulation workers and the circulation desk may as well have gone by the moniker ‘dummy worker’ or ‘dummy desk.’…there were clear boundaries set between circulation and reference, both stated in the job handbook and observed tacitly. Circulation workers were not to provide assistance to patrons unless questions were directional in nature or related to a circulation-oriented function like a basic library catalog search…yet reference staff could freely roam around the circulation desk performing that department’s duties, whether circulation staff were present or not, without reproach.”
OCLC in 2005 issued a report titled “Perceptions of libraries and information resources” In that year, they collected over 3,300 responses from information consumers in Australia, Canada, India, Singapore, the United Kingdom and the United States, covering use of all kinds of libraries Library use Awareness and use of library electronic resources The Internet search engine, the library and the librarian Free vs. for-fee information The "Library" brand QUESTION POSED: If you could provide one piece of advice to your library, what would it be?
Here are some representative suggestions for improvement in the areas most relevant to circulation and front-line public service
16% of total respondents to the survey provided advice related to service 6% advised libraries to increase their promotion and advertising 4 % of total respondents suggested that libraries increase access to the collections, both physically for the disabled and virtually to allow easier remote access
Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied Training: Maintaining an efficient, knowledgeable, professional staff who can communicate policies and sol
In order to meet the ever-changing, ever-increasing expectations of our faculty and students, we need to concentrate on three basic tools Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied
Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied Training: Maintaining an efficient, knowledgeable, professional staff who can communicate policies and sol
Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied Training: Maintaining an efficient, knowledgeable, professional staff who can communicate policies and sol Statistics: Keeping track of key statistics at point of patron need, and constantly comparing and assessing these statistics for possible improvement
Examples - Food and drink policy Increased training resulted in greater enforcement of the policy Looked at statistics – higher instances of policy noncompliance, more staff spent enforcing this policy, higher instances of complaints from patrons – result: relaxed food and drink policy
Policies -- The Constant Balancing Act Our focus – the removal of deterrents to library use for the maximum number of users An “anything goes” approach vs. rigid policies strictly enforced Situations – what would you do? A patron loses a book and wants the fine forgiven. A faculty member’s book was recalled and she refuses to return it, stating that it is important to her research. She suggests that the library purchase another copy. A graduate student has taken a library book to Guatemala with her for the summer and the book is recalled by another student. The first student says he can’t get to a post office to return the book.
Enforcing Policies “Fairly” Policies are in writing and transparent Circulation staff know when they can make exceptions and when to refer the issue Exceptions are applied judiciously Policies are always under review
WHO: all staff, student workers WHAT: the basics of circ WHEN: Early and ongoing – constant repetition WHERE: At orientation, at the desk WHY: Reference triage - shoot for ONE referral Better, more specific signage Targeted handouts
Blackboard as a student training and updating tool Technology training Additional benefit of using Blackboard is that students have to become familiar with Bb
Example of the “Who Wants to be a Millionaire” game Freely available at http://www.superteachertools.com/millionaire/ Next, statistics
Can use a simple Excel spreadsheet to input data UK uses LibStats Other examples: Wait times for study rooms # of times network cables are checked out when wireless access is down
Example is from a typical Monday, from 2:00pm-11:00pm
Student Hrs/Wk Available (Average) Student Hrs/Wk Needed (Average) Difference (hours staff must cover/wk) Scenarios: full funding, 5% cut, 10% cut Top Priority Tasks - Students must do regardless of budget At full funding, students can do all three levels At 5% cut, students can still do top and 2 nd priority tasks At 10% cut, students can only do top priority tasks