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Managing Faculty and Student
Expectations at the Circulation Desk


      Jen Bartlett, University of Kentucky
        Back in Circulation Again 2010
                October 1, 2010
Circulation: Not for the Timid
What do we do?
  An overview of current practice
What is our environment?
  Academic libraries today
What do our users want and expect?
  Perceptions and expectations
What can and should we be doing?
  Ideas and suggestions for improvement
Five Core Services

Circulation of materials
Shelving and stacks maintenance
Renewals and billing
Print and electronic reserves
Entry and exit control


             Back in Circulation Again 2010
Emptying the Litter Pan

                  Circulation:
           The catch-all department

       What does your department
          do that no one else
               wants to?

      Back in Circulation Again 2010
Emptying the Litter Pan
           off-site storage retrieval
           study carrel and locker checkouts
           opening and closing the building
           maintenance and custodial
           requests
           security problems
           verification of user credentials

      Back in Circulation Again 2010
Emptying the Litter Pan
          directional questions
          building tours
          reference questions during hours
          when the reference desk is closed
          interlibrary loan/document delivery
          support
          equipment (printers, copiers, phones)
          problems
          lost and found

      Back in Circulation Again 2010
What’s in a Name?

Access Services
Borrower Services
Collection Services
Resource Support Services



             Back in Circulation Again 2010
Trends in Access Services

New services
Consolidation of service desks
Increased automation




              Back in Circulation Again 2010
The Academic Environment
                             Circulation statistics
                             continue to decline
                             Economic pressures –
                             need to provide
                             evidence of value
                             Ever greater emphasis
                             on technology


       Back in Circulation Again 2010
Patron Perceptions

                               Everyone is a
                               librarian
                               The nearest
                               desk should
                               have what I
                               need – RIGHT
                               NOW
    Back in Circulation Again 2010
Perceptions from Colleagues
No professional skills
needed
Work is mechanical in
nature
Not “real” library
work
Negative interactions
with patrons
              Back in Circulation Again 2010
Our Self-Perception

Good organization
Detail oriented
People-oriented/team players
Good management skills
Understanding of how entire library system
works
Familiarity with community
Ability to think on your feet

           Back in Circulation Again 2010
Perceptions of Libraries

                            If you could
                              provide one
                                piece of
                            advice to your
                             library, what
                             would it be?

       Back in Circulation Again 2010
Suggestions…
“E-mail reminders warning when books are
  due”
“They need to get their attitudes checked,
  and be friendly to people”
“Don’t make the shelves so high”
“Get rid of the ‘no food and drinks’ policy”
“Hire friendly people”

                Back in Circulation Again 2010
More suggestions…
“Fees are too expensive – I feel that
  universities as a whole take advantage of
  students who are already on a limited
  income”
“Be more helpful to students and to the
  locals who are not college students.
  Sometimes people are not very helpful to
  the locals in the area”
                Back in Circulation Again 2010
Customer/User Service
Extend hours of operation
Reexamine the “rules” and fines/fees
associated with using library materials
Offer the ability to reserve materials online
Make renewals easier
Offer longer lending periods for materials
Eliminate the fees for photocopies
              Back in Circulation Again 2010
Undergraduate Expectations

24/7 access to the
building
Quiet and group study
space
Clear guidelines on how
to use the library



               Back in Circulation Again 2010
Grad Student Expectations

Extended or no due
dates for materials
Unlimited use of study
rooms
Same-day delivery of
materials from storage


               Back in Circulation Again 2010
Circulation Challenges
Little or no respect from our
colleagues/parent institution
Gradually being absorbed into an “access
services” model
Ever decreasing circulation statistics and
gate counts
Varying expectations depending on user
group
              Back in Circulation Again 2010
“The Heart of the Campus”

   “A university is just a group of buildings
          gathered around a library.”
                                 - Shelby Foote
“The demonstration of value is not about
  looking valuable; it’s about being
  valuable.”
           - Value of Academic Libraries study
                Back in Circulation Again 2010
Foundations of Management




        Back in Circulation Again 2010
Foundations of Management




        Back in Circulation Again 2010
Foundations of Management




        Back in Circulation Again 2010
Policies
Cover materials circulation, building access,
patron behavior
Some policies are specific for different
groups of users
Policies must be clearly communicated on
webpage, etc.
Policies must be applied fairly

              Back in Circulation Again 2010
A Constant Balancing Act




       Back in Circulation Again 2010
Enforcing Policies Fairly

Policies are in writing and transparent
Circulation staff know when they can make
exceptions and when to refer the issue
Exceptions are applied judiciously
Policies are always under review


             Back in Circulation Again 2010
The 5 W’s of Effective Training

WHO: All staff, but esp. student workers
WHAT: Basics, the library, who to ask
WHEN: Early and ongoing
WHERE: At orientation, on the desk
WHY: We are the first point of contact!


              Back in Circulation Again 2010
UK Training Overview
Tour of department and library
Mandatory confidentiality and sexual
harassment training
LCCN training
Checklist of basic skills
Weekly e-mails from student supervisor


             Back in Circulation Again 2010
Online Training
Use BlackBoard course management
system
  Instruction modules
  FAQs
  Quizzes
  E-mails from supervisors
  Chat board for students


               Back in Circulation Again 2010
Back in Circulation Again 2010
The Importance of Statistics

It’s ESSENTIAL to document what we do!

 Tool for planning workflow
 Documentation of qualitative observations
 Support for explaining your budget needs
 Tool for planning


              Back in Circulation Again 2010
Count Everything
Gate counts, # of items circulated
Head counts of users in building
No. and type of questions
No. of damaged items processed
No. of hours spent on specific tasks
No. of security incidents & when

              Back in Circulation Again 2010
Stacks Map Example




    Back in Circulation Again 2010
Back in Circulation Again 2010
Student Hours Example




      Back in Circulation Again 2010
Top Priority Tasks - Students must do

Working desk

                        Checking out material

                        Answering directional & basic reference questions

                        General problem-solving

                        Recording gate counts

                        Checking study rooms

                        Erasing pencil marks in books for Preservation

                        Helping patrons with printers, copiers & DART machines

                        Checking book drop

                        Special projects for Dean's Office

Check-in

Sorting

Shelving

Second Priority Tasks

Shelfreading

Searching for C/R & recalls

Pulling books for Reserves

Filling in at AV Desk

Third Priority Tasks

Dusting shelves

Shifting

Maintaining bulletin boards

Special projects                    Back in Circulation Again 2010
Advocacy for Circulation

Attend campus-wide meetings
Present at new faculty orientations
Stay on top of the literature
Support real cross-training




             Back in Circulation Again 2010
Thank you!

Jen Bartlett
University of Kentucky Libraries
jen.bartlett@uky.edu

         http://www.uky.edu/Libraries

                Back in Circulation Again 2010

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Managing Faculty and Student Expectations at the Circulation Desk

  • 1. Managing Faculty and Student Expectations at the Circulation Desk Jen Bartlett, University of Kentucky Back in Circulation Again 2010 October 1, 2010
  • 2. Circulation: Not for the Timid What do we do? An overview of current practice What is our environment? Academic libraries today What do our users want and expect? Perceptions and expectations What can and should we be doing? Ideas and suggestions for improvement
  • 3. Five Core Services Circulation of materials Shelving and stacks maintenance Renewals and billing Print and electronic reserves Entry and exit control Back in Circulation Again 2010
  • 4. Emptying the Litter Pan Circulation: The catch-all department What does your department do that no one else wants to? Back in Circulation Again 2010
  • 5. Emptying the Litter Pan off-site storage retrieval study carrel and locker checkouts opening and closing the building maintenance and custodial requests security problems verification of user credentials Back in Circulation Again 2010
  • 6. Emptying the Litter Pan directional questions building tours reference questions during hours when the reference desk is closed interlibrary loan/document delivery support equipment (printers, copiers, phones) problems lost and found Back in Circulation Again 2010
  • 7. What’s in a Name? Access Services Borrower Services Collection Services Resource Support Services Back in Circulation Again 2010
  • 8. Trends in Access Services New services Consolidation of service desks Increased automation Back in Circulation Again 2010
  • 9. The Academic Environment Circulation statistics continue to decline Economic pressures – need to provide evidence of value Ever greater emphasis on technology Back in Circulation Again 2010
  • 10. Patron Perceptions Everyone is a librarian The nearest desk should have what I need – RIGHT NOW Back in Circulation Again 2010
  • 11. Perceptions from Colleagues No professional skills needed Work is mechanical in nature Not “real” library work Negative interactions with patrons Back in Circulation Again 2010
  • 12. Our Self-Perception Good organization Detail oriented People-oriented/team players Good management skills Understanding of how entire library system works Familiarity with community Ability to think on your feet Back in Circulation Again 2010
  • 13. Perceptions of Libraries If you could provide one piece of advice to your library, what would it be? Back in Circulation Again 2010
  • 14. Suggestions… “E-mail reminders warning when books are due” “They need to get their attitudes checked, and be friendly to people” “Don’t make the shelves so high” “Get rid of the ‘no food and drinks’ policy” “Hire friendly people” Back in Circulation Again 2010
  • 15. More suggestions… “Fees are too expensive – I feel that universities as a whole take advantage of students who are already on a limited income” “Be more helpful to students and to the locals who are not college students. Sometimes people are not very helpful to the locals in the area” Back in Circulation Again 2010
  • 16. Customer/User Service Extend hours of operation Reexamine the “rules” and fines/fees associated with using library materials Offer the ability to reserve materials online Make renewals easier Offer longer lending periods for materials Eliminate the fees for photocopies Back in Circulation Again 2010
  • 17. Undergraduate Expectations 24/7 access to the building Quiet and group study space Clear guidelines on how to use the library Back in Circulation Again 2010
  • 18. Grad Student Expectations Extended or no due dates for materials Unlimited use of study rooms Same-day delivery of materials from storage Back in Circulation Again 2010
  • 19. Circulation Challenges Little or no respect from our colleagues/parent institution Gradually being absorbed into an “access services” model Ever decreasing circulation statistics and gate counts Varying expectations depending on user group Back in Circulation Again 2010
  • 20. “The Heart of the Campus” “A university is just a group of buildings gathered around a library.” - Shelby Foote “The demonstration of value is not about looking valuable; it’s about being valuable.” - Value of Academic Libraries study Back in Circulation Again 2010
  • 21. Foundations of Management Back in Circulation Again 2010
  • 22. Foundations of Management Back in Circulation Again 2010
  • 23. Foundations of Management Back in Circulation Again 2010
  • 24. Policies Cover materials circulation, building access, patron behavior Some policies are specific for different groups of users Policies must be clearly communicated on webpage, etc. Policies must be applied fairly Back in Circulation Again 2010
  • 25. A Constant Balancing Act Back in Circulation Again 2010
  • 26. Enforcing Policies Fairly Policies are in writing and transparent Circulation staff know when they can make exceptions and when to refer the issue Exceptions are applied judiciously Policies are always under review Back in Circulation Again 2010
  • 27. The 5 W’s of Effective Training WHO: All staff, but esp. student workers WHAT: Basics, the library, who to ask WHEN: Early and ongoing WHERE: At orientation, on the desk WHY: We are the first point of contact! Back in Circulation Again 2010
  • 28. UK Training Overview Tour of department and library Mandatory confidentiality and sexual harassment training LCCN training Checklist of basic skills Weekly e-mails from student supervisor Back in Circulation Again 2010
  • 29. Online Training Use BlackBoard course management system Instruction modules FAQs Quizzes E-mails from supervisors Chat board for students Back in Circulation Again 2010
  • 30. Back in Circulation Again 2010
  • 31. The Importance of Statistics It’s ESSENTIAL to document what we do! Tool for planning workflow Documentation of qualitative observations Support for explaining your budget needs Tool for planning Back in Circulation Again 2010
  • 32. Count Everything Gate counts, # of items circulated Head counts of users in building No. and type of questions No. of damaged items processed No. of hours spent on specific tasks No. of security incidents & when Back in Circulation Again 2010
  • 33. Stacks Map Example Back in Circulation Again 2010
  • 34. Back in Circulation Again 2010
  • 35. Student Hours Example Back in Circulation Again 2010
  • 36. Top Priority Tasks - Students must do Working desk Checking out material Answering directional & basic reference questions General problem-solving Recording gate counts Checking study rooms Erasing pencil marks in books for Preservation Helping patrons with printers, copiers & DART machines Checking book drop Special projects for Dean's Office Check-in Sorting Shelving Second Priority Tasks Shelfreading Searching for C/R & recalls Pulling books for Reserves Filling in at AV Desk Third Priority Tasks Dusting shelves Shifting Maintaining bulletin boards Special projects Back in Circulation Again 2010
  • 37. Advocacy for Circulation Attend campus-wide meetings Present at new faculty orientations Stay on top of the literature Support real cross-training Back in Circulation Again 2010
  • 38. Thank you! Jen Bartlett University of Kentucky Libraries jen.bartlett@uky.edu http://www.uky.edu/Libraries Back in Circulation Again 2010

Notas do Editor

  1. We will be talking about 4 basic areas that affect our work at the circulation desk: What do we do? An overview of current practice What is our environment? Academic libraries today What do our users want and expect? Perceptions and expectations What can and should we be doing? Ideas and suggestions for improvement
  2. Term not original to me – came from a 2000 article from University of Georgia – profile of their library’s circulation librarian One of her colleagues said, “if the library had a cat, circulation would empty the litter box.” Circulation is often expected to handle those duties that don’t fit well in other departments QUESTION: What does your department do that no one else wants to do? Why? Circ is usually open for the greatest number of hours Perception of the department as performing primarily technical, redundant functions Other departments’ scopes are more clearly defined
  3. It can be difficult to group all these responsibilities with a common theme and extremely difficult to manage and train a group of staff and student workers when responsibilities are changing constantly and without warning. Increasingly, the term to describe this amalgamation of duties falls under the umbrella term of “Access Services.”
  4. The term “access services” first started appearing in the 1980s. In 1991, the Assoc for Research Libraries came with a SPEC Kit talking about “Access services,” which was basically an administrative term referring to circulation. “Access services” was broadly defined as “physical access to library collections.” In 2005, ARL did a follow-up study to track the “access services” trend since 1995, and surveyed 77 of the 123 ARL libraries. An overwhelming majority of those libraries had a specific department with the word “circulation” or “access” in the title. From 1995 to 2005, the number of departments called just “circulation” departments decreased, from 39% to 14% - what went along with the name change was an absorption of many various access-type areas under that umbrella – increase in responsibility for periodicals, microforms, information desk, interlibrary loan “ Access services” is now more broadly defined as not only access to physical materials, but also delivery of materials ODLIS: The provision of access to a library’s resources and collections, which includes the circulation of materials (general circulation, reserves, interlibrary loan, document delivery), reshelving, stack maintenance, security and signage.
  5. New services On-campus document delivery +100% Laptop circulation +200% E-reserves +269% Other services – users with disabilities, computer lab maintenance, copyright clearance, copy card sales, shipping & receiving Consolidation of service desks Increased automation Staff-side – notices, billing, bindery, ILL, offsite storage requests Patron-side – renewals, ILL requests, storage retrieval
  6. What is our environment like in academic libraries right now? Report just appeared in the last month - Association of Research Libraries (2010). Value of Academic Libraries: A Comprehensive Research Review and Report. Chicago: Association of College and Research Libraries. Available at http://www.acrl.ala.org/value/ .
  7. Everyone is a librarian The nearest desk should have what I need – NOW Interesting study from Texas A&M in 2007 analyzing the number of questions asked at the information desk closest to the front door, and how each question was answered – basically to test accuracy (74% accuracy rate) – but many were directional in nature more in-depth reference and technical questions had a lower accuracy rate technical “ many people are still coming to the library and asking questions of the first official-looking desk or person they see. As with any personal interaction, this first impression has a direct impact on how the user will perceive the library as a whole and is a critical factor in exploring quality of service issues.” Given this perception, one would think that you want to put your very BEST people at the circulation desk, but what are the perceptions of our colleagues of what we do?
  8. However, on the other hand, SOME of our colleagues (definitely not all) think – No professional skills needed (something of a debate whether heads of circ in academic libraries should have an M.L.S.) Work is mechanical in nature Not “real” library work, i.e., cataloging, reference, etc. Relevant article from the January/February (2010) American Libraries. Toccara Porter writes that, in her library, “circulation workers and the circulation desk may as well have gone by the moniker ‘dummy worker’ or ‘dummy desk.’…there were clear boundaries set between circulation and reference, both stated in the job handbook and observed tacitly. Circulation workers were not to provide assistance to patrons unless questions were directional in nature or related to a circulation-oriented function like a basic library catalog search…yet reference staff could freely roam around the circulation desk performing that department’s duties, whether circulation staff were present or not, without reproach.”
  9. OCLC in 2005 issued a report titled “Perceptions of libraries and information resources” In that year, they collected over 3,300 responses from information consumers in Australia, Canada, India, Singapore, the United Kingdom and the United States, covering use of all kinds of libraries Library use Awareness and use of library electronic resources The Internet search engine, the library and the librarian Free vs. for-fee information The "Library" brand QUESTION POSED: If you could provide one piece of advice to your library, what would it be?
  10. Here are some representative suggestions for improvement in the areas most relevant to circulation and front-line public service
  11. 16% of total respondents to the survey provided advice related to service 6% advised libraries to increase their promotion and advertising 4 % of total respondents suggested that libraries increase access to the collections, both physically for the disabled and virtually to allow easier remote access
  12. Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied Training: Maintaining an efficient, knowledgeable, professional staff who can communicate policies and sol
  13. In order to meet the ever-changing, ever-increasing expectations of our faculty and students, we need to concentrate on three basic tools Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied  
  14. Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied Training: Maintaining an efficient, knowledgeable, professional staff who can communicate policies and sol
  15. Policies: Clear, effective policies geared toward the most access for the greatest number of people, fairly applied Training: Maintaining an efficient, knowledgeable, professional staff who can communicate policies and sol Statistics: Keeping track of key statistics at point of patron need, and constantly comparing and assessing these statistics for possible improvement
  16. Examples - Food and drink policy Increased training resulted in greater enforcement of the policy Looked at statistics – higher instances of policy noncompliance, more staff spent enforcing this policy, higher instances of complaints from patrons – result: relaxed food and drink policy
  17. Policies -- The Constant Balancing Act Our focus – the removal of deterrents to library use for the maximum number of users An “anything goes” approach vs. rigid policies strictly enforced   Situations – what would you do? A patron loses a book and wants the fine forgiven. A faculty member’s book was recalled and she refuses to return it, stating that it is important to her research. She suggests that the library purchase another copy. A graduate student has taken a library book to Guatemala with her for the summer and the book is recalled by another student. The first student says he can’t get to a post office to return the book.
  18. Enforcing Policies “Fairly” Policies are in writing and transparent Circulation staff know when they can make exceptions and when to refer the issue Exceptions are applied judiciously Policies are always under review
  19. WHO: all staff, student workers WHAT: the basics of circ WHEN: Early and ongoing – constant repetition WHERE: At orientation, at the desk WHY: Reference triage - shoot for ONE referral Better, more specific signage Targeted handouts
  20. Blackboard as a student training and updating tool Technology training Additional benefit of using Blackboard is that students have to become familiar with Bb
  21. Example of the “Who Wants to be a Millionaire” game Freely available at http://www.superteachertools.com/millionaire/ Next, statistics
  22. Can use a simple Excel spreadsheet to input data UK uses LibStats Other examples: Wait times for study rooms # of times network cables are checked out when wireless access is down
  23. Example is from a typical Monday, from 2:00pm-11:00pm
  24. Student Hrs/Wk Available (Average) Student Hrs/Wk Needed (Average) Difference (hours staff must cover/wk) Scenarios: full funding, 5% cut, 10% cut Top Priority Tasks - Students must do regardless of budget At full funding, students can do all three levels At 5% cut, students can still do top and 2 nd priority tasks At 10% cut, students can only do top priority tasks