2. As my short film is an animation it will have two
target markets, the children who are the
intended audience and the parents who are
the secondary audience. Because of this my
film will have to appeal to both. Disney do this
well by adding jokes that adults know are just
aimed at them. The adults will also be the
ones buying the film for the children to watch.
This means if they don’t think the story line is
appropriate they wont buy it. Also just
because it is aimed at children it doesn't mean
that adults can not enjoy it.

3. U Film Rating

5. Gender
My short film will mainly be aimed at girls and
women as the story follows a little girl into a
magical world where all of the teddies come
to life. Girls will be able to connect with the
main character more as they might also
want/wanted to go to a magical world when
they were a child. This would appeal to both
the parents and the child.

6. Exhibition
My short film would be realised strait onto DVD
as this would allow children to watch the film
in there own home with there family. This
would also mean that parents could put this
film on to entertain the children so that they
could get on with other jobs. I would also air
the film on the TV on children's channels such
as CBBC and Cbeebies. This could be shown
before bed time as a one off showing.

7. ABC1
ABC1 is the way that audiences are categorised by class
e.g. an A would be a upper middle class person is a
high up, well paid job. An E would be a student or
pensioner.
My short film has two target markets but the ABC1
classification would go on the adult. This is because
they would be the one buying the film. My audience
could be from any social grade as they would all want
to show their kids the film. This is why I plan to
realise it on DVD first and later on the TV so that
people from all backgrounds can watch the short
film.

8. Pete Buckingham
My adult audience would fit into the ‘Modern Parents’
grouping. This means that they will take the children
to the cinema as a family to watch the latest Disney
film.