The presentation of my bachelor paper on 'Stimulating Co-Creation on Market Research Online Communities through Gamification'

1. Stimulating
on
through

5. In this presentation: Don Draper

6. Geeky people

7. A sad baby

8. Model airplanes

9. And these happy consumers
Let’s start!

11. The times they are a’ changing

12. The world is getting connected and empowered

15. It is time to start giving

17. Stimulating
on
through

18. Stimulating
on
through

22. Aren’t we Co-Creating already?

23. Aren’t we Co-Creating already?

24. Research Concept Product

25. Research Concept Product

28. Exploration

29. Exploration
Creation

30. Exploration
Creation
Implementation

31. Exploration
Creation
Implementation
Optimization

32. ord
ry F
Hen

38. n
G odi
h
Set

39. Consumers and companies
{ connected in a tribe, exploring,
creating, implemeting and optimizing
to increase value and leverage

41. Qualitative research method
Online conversations

42. Research Agency
Goal
Client Consumer

43. Research Agency
Goal
Client Consumer

44. Pre-research

45. Pre-research
Client Workshop

46. Pre-research
Client Workshop
Participant screening

47. Pre-research
Client Workshop
Participant screening
Community

48. Pre-research
Client Workshop
Participant screening
Community
Rooms Rooms Rooms

49. Pre-research
Client Workshop
Participant screening
Community
Rooms Rooms Rooms
Topic Topic Topic Topic Topic Topic Topic Topic Topic

50. +

53. { Near perfect fit with co-creation

54. How will we motivate participants?

56. Gamification is nothing
more then foam

58. It’s attributing
gaming principles to
non gaming tasks

60. Flow

61. Flow
Goal
Rules
Feedback Mechanisms

62. +
Individual
Question Community
Group

63. Badges, points, levels
& leaderboards

64. 7x higher
productivity

65. Creativity
Emotionality
Contextuality

66. Gamified Questioning: Roleplay

67. Context, emotions & productivity up
Creativity down

68. {
Stimulates productivity, emotionality,
creativity and contextuality

72. Are you still
missing a piece
of the puzzle?
source: http://www.flickr.com/photos/brianmilo/6479917485/

73. Then don’t hesitate to contact me
Phone: +32 499 16 51 52
E-mail: jelle@jelleverheugen.be
Website: http://jelleverheugen.be
Twitter: @jelleverheugen
LinkedIn: Jelle Verheugen