From Blackbaud's Higher Ed Forum at Emmanuel College, July 2012.

1. HIGHER EDUCATION FORUM
Emmanuel College
7.25.12
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2. AGENDA
10:00 Welcome & Introductions
10:15 State of Higher Ed Fundraising
10:45 Moves Management Workshop
)
Noon Lunch
12:45 Online Giving Best Practices
1:30 Peer Networking & Q/A
2:00 Adjourn
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3. GROUND RULES
1) Participate
2) Participate
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4. I S O N L I N E G I V I N G R E L E VA N T F O R H I G H E R E D ?
Ò
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5. Ò
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6. Ò
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7. Ò
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8. HE INDEX SHOWING VERTICALS
Ò
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9. TWO ANNUAL SPIKES
Ò
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10. Ò
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11. FORUM PARTICIPANT’S GIVING DATA
CY 2011 CY 2010
Ò
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12. HOW TO IMPROVE?
Sometimes it is easier to say what not to do
4 Bad Habits in Higher Ed Online Giving
1. .EDU home page has no link for donors
Ò
2. A single online giving form
3. Donation form distractions
4. Forgetting about mobile devices
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13. BAD HABIT #1
• Hidden online giving links
Good Habit:
)
- The home page and every (every) page
includes navigation to a giving form.
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14. BAD HABIT #1
X
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15. X
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16. X
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17. X
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18. BAD HABIT #2
• A single online giving form
Good Habit:
X
- Each appeal should have a dedicated
giving form that carries the
messaging/designation/imagery of the
source appeal.
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19. BAD HABIT #2
X
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20. BAD HABIT #2
X
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21. BAD HABIT #3
• Donation forms with distractions
Good Habit:
퍠і
- Less is more; minimize amount of clutter
and navigation options to increase
conversion rate.
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22. BAD HABIT #4
쀠̧
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23. BAD HABIT #4
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24. BAD HABIT #4
O
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25. BAD HABIT #4
• Forgetting about mobile
Good Habit:
• Hyperlinks in an email/text need to
쀠̧
launch mobile friendly pages
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26. 쀠̧
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27. O
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28. 쒐̧
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29. 遀ї
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30. OPEN FLOOR/STUMP THE CHUMP
Á
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