1. In today’s world, mass marketing is no longer an option.
You have to know who are your shoppers and follow
their needs. Not only do you have to reward your most
loyal customers with the most valuable incentives, you
also have to attract new customers and convert them
into loyal customers.
Eye-In Media’s Eye-InSpire cloud based suite of Digital
Signage content management applications allows brick
and mortar retailers to rapidly deploy digital marketing
campaigns.
Combining Eye-InSpire with Eye-Intelligence, our
suite of Customer Relationship Management (CRM)
analytic tools, all in store marketing communications
and shopper interactions are amalgamated into one
customer database. Eye-Intelligence captures and
extracts the profile of your audience in real time and
displays customized content on large-format display
screens or visitors’ mobile devices according to the
coveted target group.
• Marketing in the 21st Century
• Eye-InStoryboard “HTML5 by Design”
• Cost Effective Marketing
• Cloud Based Content Library
• Content Categorization
• Library Management
• Playlist Creation
• Content Scheduler
• Real Time Content and Price Updates
• Incentive Manager
• Templates
• Informational Content
• Q&A’s / ‘‘Did You Know’’
• Content Filtering
• Multi Language
• Television Feeds
• Interactive Applications
• Advertising Management
• Screen Inventory
• Real Time Monitoring and Notifications
• Security
• Deployment Support
www.eyeinmedia.com 1.800.890.4213
MARKETING in the
21stCENTURY
1

2. Eye-Intelligence collects information from multiple data sources: social media, surveys,
customer service interactions, newsletters, contests, as well as online Chat and SMS. It
can also be integrated with your loyalty programs, point of sale systems and multimedia
touchpoints from iBeacon, Quick Response (QR) code, Radio-frequency identification
(RFID), image recognition, motion detection, and traffic count systems.
The seamless integration of Eye-InSpire and Eye-Intelligence allows marketers to capture,
create and manage interactions from Digital Signage, Wi-Fi networks, mobile devices, and
interactive screens. All data is consolidated onto a single platform providing marketers
with a 360º view of their shoppers within an integrated suite of tools that go beyond
traditional marketing strategies.
Our cutting edge content authoring tool,
Eye-In Storyboard (EIS) enables you to
easily and rapidly create dynamic content
and playlists blending your existing media
(images, animation, and videos). Using simple drag-and-drop, you can embed into your
design information from external data sources such as: Excel Spreadsheets, RSS Feeds,
Tweets and Blogs.
Marketers can use EIS to design different messages, promotions and incentives for different
target segments. It automatically generates HTML5 code from your design, making it
portable to multiple platforms (screens, web and mobile) and allowing you to leverage
your artistic freedom without programming constraints. Because you can preview your
content in a web browser, this same output can be leveraged for websites, portal pages,
and online commerce.
Compared with traditional merchandising,
EyeInSpire provides you the flexibility and agility
to deliver the ideal digital customer experience.
You therefore have influence over your return on
investment unlike traditional media.
www.eyeinmedia.com 1.800.890.4213
EYE-InSTORYBOARD
‘‘HTML5 by DESIGN’’
COST EFFECTIVE
MARKETING
2
For retailers that have already deployed screens running static USB, DVD or PowerPoint
presentations, this application is the natural next step which provides content control
while ensuring consistency and compliance company-wide across physical locations.
Eye-InSpire facilitates centrally administering dynamic content
that will be displayed on indoor or outdoor screens with real
time updates across multiple locations.
It provides the Digital Signage administrator or any supplier or
partner the ability to securely upload and store in a centralized location any type of media
content including: posters, television commercials, newspaper and magazine display ads,
animation, logos, brochures, annual reports, and product videos. The content can be
classified by language and importance as well as user defined groupings. Presentation
parameters such as the frequency and duration to be displayed can be specified along with
an expiry date.
In the Content Library, Content Groups can be user
defined hierarchically in a similar fashion to creating
Windows folders and sub-folders. Any content can be
dragged and dropped into an appropriate group folder. The
system provides the flexibility to both standardize and enforce a structure throughout the
organization or to permit departments to have their own classifications and categorize
store content according to their own requirements.
The Library Management functions allow you to easily
locate content through simple search queries on various
criteria and parameters. The content can then be retrieved
and previewed at the click of a button.
CLOUD BASED
CONTENT
LIBRARY
www.eyeinmedia.com 1.800.890.4213
CONTENTCATEGORIZATION
LIBRARY
MANAGEMENT
3

3. Eye-Inspire enables you to effortlessly establish which content
will be displayed on particular screens at specific locations
and the order that it will appear. The display screens can also
be split into multiple sections, allowing you to specify the
location or format of particular content in a specific frame, full screen, or as a scrolling
ticker. Total loop time can be defined and the system provides a view of the availability of
unfilled vacant slots for playlist assignment. Percentages of the loop that can be granted to
various departments or categories of content. The system will automatically balance these
ratios ensuring that all selected content is broadcast while at the same time respecting the
specified departmental or content grouping percentages.
You can have multiple playlists which can be scheduled based
on the time of day, day of the week, and other seasonality
permitting you to decide as to what, when, where and how
long specific content will be displayed. In addition, you can
schedule screens to automatically shutdown or display a screen saver during off hours, so
that the screens do not need to be manually switched on and off.
While leveraging predetermined schedules and playlists
that put the system on auto-pilot, content is also updated
in real-time based on changes in your data sources. You
can also quickly apply manual changes to a marketing
strategy, promotion or pricing in real-time. Though its
built in product database it can be also be linked to your point of sale and inventory
systems.
The Eye-Intelligence incentive manager triggers
messages to be displayed on specific screens based
on who is in your establishment. You can specify that
the frequency of specific content should change by a
percentage of screen broadcast time, or that a specified section of the screen will change
based on the profiles of the targeted audience.
www.eyeinmedia.com 1.800.890.4213
PLAYLIST
CREATION
CONTENT
SCHEDULER
REAL TIME
CONTENT AND
PRICE UPDATES
4
INCENTIVE
MANAGER
The system allows you to create and manage
predefined templates, so that employees can
easily populate content without having to worry
about the text placement, logo or style. It also allows you to impose look and feel standards
in your organization.
A few sentences of unformatted text can be input or uploaded and then associated with a
background image to create professional looking slides. This facilitates sharing information
with your customers whether it be about new store offerings or for promoting sponsored
charities, community involvement, seasonal sporting events and cultural happenings.
You can also display content from your own website,
corporate Intranet, or RSS feeds. Informational content
compliments your own communications with content
meant to inform and entertain, such as news headlines,
weather forecast, sports scores, financial market indices, trivia questions and other feeds.
The information is updated periodically throughout the day. This content reduces perceived
waiting time and keeps viewers engaged.
This feature enables you to create interactive customer engagement,
allowing you to proactively answer anticipated customer questions,
and act as a virtual sales assistant by showcasing your products
and their features, as well as your company and brand.
The same tool can be used for training employees and reinforcing important topics, new
policies and procedures. Placing dedicated screens for employees in the break room can
also achieve the latter.
Content filtering provides the ability to specify keywords which
will block certain topics, messages or text from external internet
feeds from displaying on the screens that might infringe on the
organization’s ethical standards.
www.eyeinmedia.com 1.800.890.4213
TEMPLATES
Q&A’s‘‘Did You Know’’
INFORMATIONAL
CONTENT
CONTENT
FILTERING
5

4. You can also specify the percentage of different language’s
content in order to respect your particular audience and ensure
compliance with any regulatory requirements. Our applications
support both left-to-right and right-to-left scripting.
You can insert live broadcast television events and shows as
well as pre-recorded programming into the playlist either in
fullscreen or in a screen frame surrounded by other content.
This permits a split screen with both Television and Digital
Signage content displayed at the same time. This enables you
to selectively draw in crowds when an important event takes place while at the same time
ensuring that competitors’ advertisements are not displayed during commercial breaks.
Television feeds can be scheduled based on a specific channel and time of day, or by
specifying an interval of time that the screen automatically switches between TV and
signage. This centralized function provides security in ensuring that employees or
customers can not fiddle with remote controls or buttons on the screen, but rather based
on prearranged permission.
Rather than simply viewing communications, our applications
can leverage appliances such as transparent see-through
displays, interactive mirrors, touchscreens and motion
detection devices so that customers can also experience your products and services.
Interactive directories, wayfinders and kiosks can also be managed through Eye-InSpire.
Not only can the application manage and diffuse your
proprietary content, but your organization can also generate
revenue from third party advertisers on your screens.
This may include co-op ads from your suppliers, cross-selling non-competitive products
and services that compliment your offering, as well as local or national advertisers. Our
application handles all the intricacies including pricing and workflow approvals. You can
set guidelines and rules to prevent unwanted advertisement or advertiser that are not
compliant with your ethical standards.
www.eyeinmedia.com 1.800.890.4213
INTERACTIVE
APPLICATIONS
ADVERTISING
MANAGEMENT
MULTI
LANGUAGE
TELEVISION
FEEDS
6
This feature provides asset management and tracking capabili-
ties. An online inventory is maintained of the installed equipment
(Media Players and Screens) along with serial numbers, warranty
details, dimensions and precise location where they are installed.
Part of the automated workflow is the automatic triggering
of notifications which are emailed to the administrator or
specific individuals whenever new content has been created
or uploaded by others. This allows content to be reviewed
and approved prior to being broadcast. Approvers can be assigned by department or all
approvals can be centralized through the administrator. There are also push notifications
for monitoring playlist status, content changes, and scheduling modifications.
Our applications are not only geared to the marketer, but we also developed them with
today’s sophisticated IT requirements in mind. Our real-time remote monitoring of the
status of each screen, media player, and internet connectivity allows proactive pinpointing
and troubleshooting of issues.
The application is not only multi-user within your organization,
but you can setup logins for both suppliers and advertisers. Our
application level security permits the administrator to assign or restrict users that can
view, upload manage, and change particular content, as well as perform administrative
functions.
Digital Signage is a visual tool. Equally important to the
content that is displaying on the screens is the proper
functioning and visual impact of the screens themselves.
In addition to our software tools, our experience has resulted in a proven deployment
methodology that provides a workflow of prerequisites, steps, and rigorous quality assurance
processes to ensure that all aspects of installation and deployment are implemented to our
highest standards.
Furthermore, our team of project managers, multi-media designers and strategists are
always on hand to assist our customers every step of the way.
www.eyeinmedia.com 1.800.890.4213
SECURITY
SCREEN
INVENTORY
REAL TIME
MONITORING
AND NOTIFICATIONS
7
DEPLOYMENT
METHODOLOGY