Jeff Nock of Prescient Consulting on New Product Development

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Jeff Nock shares that challenging times there are often the best times to launch new companies and products. In 2008-2009 Uber and Airbnb were launched. This presentation covers some new product development basics as you consider your new product launch. Topics covered include Alexander Osterwalder's Business Model Canvas, Steve Blank's thoughts on Minimum Viable Product, customer discovery, customer personas, competitive analysis, product market fit and customer segments.

Negócios

NEW PRODUCT DEVELOPMENT
PRESENTER:
JEFF NOCK
FOUNDER & CEO
PRESCIENT CONSULTING

BUSINESS MODEL CANVAS
(CREDITS TO ALEXANDER OSTERWALDER & STEVE BLANK)
Jeff Nock

WE NEED TO ADDRESS SOME
FUNDAMENTAL QUESTIONS:
• PRODUCT MARKET FIT
• WHAT ARE YOU BUILDING AND FOR WHO?
• MINIMUM VIABLE PRODUCT
• COMPETITION
• IS ANYONE ALREADY MEETING THIS NEED? HOW? WHAT ARE
THOSE LIMITATIONS
Jeff Nock

PRODUCT MARKET FIT:
WHAT ARE YOU BUILDING AND FOR WHO?

VALUE PROPOSITION
• STEVE BLANK BUSINESS MODEL CANVAS VALUE PROPOSITION VIDEO
• HTTPS://WWW.YOUTUBE.COM/WATCH?V=JZN6CUIEUOQ&LIST=PLW540WQ5
KAY866M6A6XI7KOWE_AH7IS4M

VALUE PROPOSITION CANVAS:
SYSTEMATIC WAY TO EVALUATE PRODUCT MARKET FIT
Jeff Nock

THE PROCESS
• DECOMPOSE VALUE PROPOSITION & CUSTOMER SEGMENTS
• MAKE HYPOTHESES
• TEST YOUR HYPOTHESES
• IS THERE A FIT?
• REASSESS YOUR HYPOTHESES
Minimum Viable Product Persona/Archetype
Jeff Nock

THE VALUE PROPOSITION
Minimum Viable
Product
Jeff Nock

CUSTOMER DISCOVERY FOR VALUE PROPOSITION
• COMPETITION: WHAT DO CUSTOMERS DO TODAY?
• TECHNOLOGY / MARKET INSIGHT: WHY IS THE PROBLEM
SO HARD TO SOLVE?
• MARKET SIZE: HOW BIG IS THIS PROBLEM?
• PRODUCT: HOW DO YOU DO IT NOW?
Jeff Nock

TYPES OF VALUE PROPOSITIONS
Technical Insight Market Insight
Smaller
More Efficient
Faster
Simpler
Lower
cost Better
Bundling
Better
Branding
Better
Distribution
Jeff Nock

DEFINE MINIMUM VIABLE PRODUCT
• FIRST, TEST YOUR UNDERSTANDING OF THE PROBLEM (PAIN)
• NEXT TEST YOUR UNDERSTANDING OF THE SOLUTION (GAIN)
• PROVES THAT IT SOLVES A CORE PROBLEM FOR CUSTOMERS
• THE MINIMUM SET OF FEATURES NEEDED TO LEARN FROM EARLY
EVANGELISTS
- INTERVIEWS, DEMOS, PROTOTYPES, ETC.
- AVOID BUILDING PRODUCTS NOBODY WANTS
- MAXIMIZE THE LEARNING PER TIME SPENT
- LOTS OF EYEBALL CONTACT
Jeff Nock

THE ART OF THE MVP
• A MVP IS NOT A MINIMAL PRODUCT
• “BUT MY CUSTOMERS DON’T KNOW WHAT THEY WANT!”
• AT WHAT POINT OF HEARING “I DON’T GET IT!” WILL WE
PIVOT?
Jeff Nock

THE CUSTOMER SEGMENT
Customer Persona/
Archetype
Jeff Nock

CUSTOMER SEGMENT/TARGET MARKET
• STEVE BLANK BUSINESS MODEL CANVAS CUSTOMER SEGMENT VIDEO
• HTTPS://WWW.YOUTUBE.COM/WATCH?V=YLMZYWHUUPE&LIST=PLW540WQ5
KAY9XCIUXJJCBAKIDK-6ZCHO3
Jeff Nock

TARGET MARKET CUSTOMER DISCOVERY
• DEMOGRAPHICS: AGE/SEX/INCOME LEVEL/NICHE
• HOW DO YOU FIND PEOPLE IN YOUR TARGET MARKET
• COMMUNITY
• SECONDARY RESEARCH (GOOGLE ETC)
• COLD EMAILS WARMER CUSTOMER DISCOVERY CALLS
• INDUSTRY ASSOCIATIONS
• MENTORS
• NETWORKING
Jeff Nock

COMPETITION
• THERE ARE ALWAYS COMPETITORS!
• DIRECT COMPETITORS
• FORD VS GM
• INDIRECT COMPETITORS
• FORD VS UBER
• FORD VS SUBWAYS-PLANES
• FUTURE DISRUPTORS
• FORD VS TESLA
• NEED TO EDUCATE?
• SELF DRIVING CARS?
Jeff Nock

CUSTOMER PERSONA/ARCHETYPE
Market Type
Jeff Nock

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This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages. 00:00 Introduction to C 1:42-History of C language Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. 2:48-Importance and unraveling the powerful capabilities of C, The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture. 3:56-C's cutting-edge features The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen. 6:35-The popular real-world applications of C -UNIX operating system -google file system -Mozilla -Graphical user interface 8:30-The advantages and disadvantages of C 10:34-The popular IT companies and their domains that employ C · MasterCard · IBM · Flipkart · Dell · Twitter · GitHub and twitch 11:09-First c program. 🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f... ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list... #IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid. Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry. ✅What is C++ Programming? C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations. ✅C++ Career Prospects: With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack

Introduction to C Programming Language

Simplilearn

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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Introduction to C Programming Language

Jeff Nock of Prescient Consulting on New Product Development

1. NEW PRODUCT DEVELOPMENT PRESENTER: JEFF NOCK FOUNDER & CEO PRESCIENT CONSULTING

2. BUSINESS MODEL CANVAS (CREDITS TO ALEXANDER OSTERWALDER & STEVE BLANK) Jeff Nock

3. WE NEED TO ADDRESS SOME FUNDAMENTAL QUESTIONS: • PRODUCT MARKET FIT • WHAT ARE YOU BUILDING AND FOR WHO? • MINIMUM VIABLE PRODUCT • COMPETITION • IS ANYONE ALREADY MEETING THIS NEED? HOW? WHAT ARE THOSE LIMITATIONS Jeff Nock

4. WHAT WE USUALLY SEE… Jeff Nock

5. PRODUCT MARKET FIT: WHAT ARE YOU BUILDING AND FOR WHO?

6. VALUE PROPOSITION • STEVE BLANK BUSINESS MODEL CANVAS VALUE PROPOSITION VIDEO • HTTPS://WWW.YOUTUBE.COM/WATCH?V=JZN6CUIEUOQ&LIST=PLW540WQ5 KAY866M6A6XI7KOWE_AH7IS4M

7. Jeff Nock

8. Jeff Nock

9. VALUE PROPOSITION CANVAS: SYSTEMATIC WAY TO EVALUATE PRODUCT MARKET FIT Jeff Nock

10. THE PROCESS • DECOMPOSE VALUE PROPOSITION & CUSTOMER SEGMENTS • MAKE HYPOTHESES • TEST YOUR HYPOTHESES • IS THERE A FIT? • REASSESS YOUR HYPOTHESES Minimum Viable Product Persona/Archetype Jeff Nock

11. THE VALUE PROPOSITION Minimum Viable Product Jeff Nock

12. CUSTOMER DISCOVERY FOR VALUE PROPOSITION • COMPETITION: WHAT DO CUSTOMERS DO TODAY? • TECHNOLOGY / MARKET INSIGHT: WHY IS THE PROBLEM SO HARD TO SOLVE? • MARKET SIZE: HOW BIG IS THIS PROBLEM? • PRODUCT: HOW DO YOU DO IT NOW? Jeff Nock

13. TYPES OF VALUE PROPOSITIONS Technical Insight Market Insight Smaller More Efficient Faster Simpler Lower cost Better Bundling Better Branding Better Distribution Jeff Nock

14. DEFINE MINIMUM VIABLE PRODUCT • FIRST, TEST YOUR UNDERSTANDING OF THE PROBLEM (PAIN) • NEXT TEST YOUR UNDERSTANDING OF THE SOLUTION (GAIN) • PROVES THAT IT SOLVES A CORE PROBLEM FOR CUSTOMERS • THE MINIMUM SET OF FEATURES NEEDED TO LEARN FROM EARLY EVANGELISTS - INTERVIEWS, DEMOS, PROTOTYPES, ETC. - AVOID BUILDING PRODUCTS NOBODY WANTS - MAXIMIZE THE LEARNING PER TIME SPENT - LOTS OF EYEBALL CONTACT Jeff Nock

15. THE ART OF THE MVP • A MVP IS NOT A MINIMAL PRODUCT • “BUT MY CUSTOMERS DON’T KNOW WHAT THEY WANT!” • AT WHAT POINT OF HEARING “I DON’T GET IT!” WILL WE PIVOT? Jeff Nock

16. THE CUSTOMER SEGMENT Customer Persona/ Archetype Jeff Nock

17. CUSTOMER SEGMENT/TARGET MARKET • STEVE BLANK BUSINESS MODEL CANVAS CUSTOMER SEGMENT VIDEO • HTTPS://WWW.YOUTUBE.COM/WATCH?V=YLMZYWHUUPE&LIST=PLW540WQ5 KAY9XCIUXJJCBAKIDK-6ZCHO3 Jeff Nock

18. TARGET MARKET CUSTOMER DISCOVERY • DEMOGRAPHICS: AGE/SEX/INCOME LEVEL/NICHE • HOW DO YOU FIND PEOPLE IN YOUR TARGET MARKET • COMMUNITY • SECONDARY RESEARCH (GOOGLE ETC) • COLD EMAILS WARMER CUSTOMER DISCOVERY CALLS • INDUSTRY ASSOCIATIONS • MENTORS • NETWORKING Jeff Nock

19. COMPETITION • THERE ARE ALWAYS COMPETITORS! • DIRECT COMPETITORS • FORD VS GM • INDIRECT COMPETITORS • FORD VS UBER • FORD VS SUBWAYS-PLANES • FUTURE DISRUPTORS • FORD VS TESLA • NEED TO EDUCATE? • SELF DRIVING CARS? Jeff Nock

20. CUSTOMER PERSONA/ARCHETYPE Market Type Jeff Nock

Jeff Nock of Prescient Consulting on New Product Development

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