THe modification of Tile Guard Heavy-Duty Acidic Cleaner

1. PRODUCT MODIFICATION
Of
TILE GUARD HEAVY- DUTY ACIDIC
CLEANER

2. INTRODUCTION
Tile Guard® program is more than just an array of
stone and tile products – it’s a complete
maintenance solution. These start-to-finish care
solutions make it easy for you to have confidence
the care products are safe for your stone and tile.
Restoring a neglected glazed tile surface is easy
with this problem-solving Tile Guard® acidic
cleaner. It is strong enough to remove excess dried
grout and mortar as well as dirt, rust, grime and
efflorescence. This is not a regular maintenance
cleaner. This heavy duty cleaner should be used
when you need to solve tough problems.

3. It’s also great with tile installations where excessive
grout still remains, as this will quickly and efficiently
remove grout from the top of glazed tile, masonry or
acid-resistant surfaces. The cleaner isn’t left on the
surface long enough to damage grout lines. A tile
guard for use in a method of installing a plurality of
tiles on a floor surface includes a layer of film having
opposed top and bottom surfaces, the top surface
having a generally smooth texture and the bottom
surface including an adhesive.

4. The method of installing the tiles includes the steps of
positioning the layer of film on a top surface of
respective tiles of the plurality of tiles such that
respective film bottom surface are in contact with
respective top surfaces of the respective tiles.
The method includes positioning the respective tiles on
the floor surface such that the film top surface faces
upwardly and such that predetermined gaps are left
between the respective tiles. The method includes
spreading grout over the positioned tiles and directing
the grout into the gaps between the respective tiles
and then removing the layer of film from the respective
tiles.

5. Composition, Information on Ingredients
Chemical Name CAS Number Weight %
2- Butoxyethanol 111-76-2 1-5
Ethoxylated Alkyl Phenol 9036-19-5 1-5
Phosphoric Acid 7664-38-2 10-20
Hydrochloric Acid 7647-07-0 10-20
The ingredients in the balance of this product do not
contribute significant hazardous beyond those described
in this document. All pertinent health, safety and
environment information has been presented per the
requirement of the US Federal OSHA Hazard
Communication Standard (29CFR 1910:1200)

6. OBJECTIVES
To comply with the greener means of environmental
impact.
To lessen the gas emission in producing the product.
To change the prospective outcome of the product in
terms of its design or where it would be place.
To lessen the hazardous effect of the product.
To show the people that the responsibility of the
company in producing the product should be concern
to the environmental aspects.

7. NAME OF THE PRODUCT
• Product Name: Tile Guard Heavy Duty Acidic Cleaner
• Form: liquid
• Product Category: Home maintenance » Cleaner » tile
Home maintenance » Tile » cleaner
Customer Service: 800-445-0619
• Manufacturer: Homax, Inc.
• Address: P.O. Box 5643
• City: Bellingham State: WA
• Zip Code: 98227
• Telephone Number: 360-733-9029
• Fax Number: 360-647-1071
• Toll Free Number: 800-729-9029
• Date Info Verified: 2011-04-28

8. PRODUCT SIZE
The Tile Guard Heavy Duty Acidic Cleaner is
intending to have its variety of sizes, where in
considering the strata of the consumers who
will patronize the product and to offer the
consumers the chance to choose from its sizes.

12. PACKAGING
In the packaging of the Tile Guard Heavy Duty
Acidic Cleaner it will be place in the bottle or in
a can. And when it is being traveled it will be
placed in a box or crates.

13. Protection
Having that kind of packaging the Protection in the bottles must be
pile up in the covering that can resist from crushing when
transporting the product. Since it is a chemical base it should not
be expose in heat and other conditions that may cause into some
chemical reactions. When the product is place in can and
transferring it to the stores it would be put in a box without
deforming the can. And for shipping the product in distant place
wooden crates will be use. In the part of the consumers this
product can do well because of its capability to solve tough
problems in your tiles or cement. It can easily remove dirt in just
one application. To the environment it can lessen the pollution
since this type of product is not for daily or regular use but only for
tough problems in removing dirt, stain and etc. so in manufacturing
this product can lessen the gas emission and since it will be place
in bottle or can and not in the plastic container, it can also less the
effect to the environment.

15. Identification
The Identification of the Tile Guard Heavy Duty Acidic
Cleaner form other Tile Cleaner, Tile Guard have its
brand name that can help consumers to recognize Tile
guard from other products. Tile Guard Heavy Duty
Acidic Cleaner has its geometric shapes with a letter
---“T” inside of it. Another thing that can be identified to
their product is, they have a registered trademark and
that can help them to gain the trust from their
consumer that their product is safe to use.

17. Display
The Display or appearance of the Tile Guard Heavy
Duty Acidic Cleaner will be put in the same category
during the display of the product. Tile Guard together
with the other Acidic cleaner will occupy the same
area in a particular store. The brand image of Tile
Guard Heavy Duty Acidic Cleaner steals the interest of
the consumers because of the identification that can
be capturing consumers’ attention. Even if you
position Tile Guard Heavy Duty Acidic Cleaner in the
same category as defined Tile Guard take the
consumers’ eyes.

18. PRESENTATION
In presenting the Tile Guard Heavy Duty Acidic Cleaner
it will just be simple, so that the price of the Tile Guard
Heavy Duty Acidic Cleaner will stay the same or it
would be lesser. The content of the packaging when
presenting to the consumers, are the substance
information, caution and direction on how to apply the
product. And the different sizes that are placed in the
bottle, that contains 340ml, 470ml, 500ml, 200g and
500g. In can contain 1L. Only paper and ink are used
for the labeling of the Tile Guard Heavy Duty Acidic
Cleaner.

19. During the launching of this product there would be a
promo, that whenever you purchase Tile Guard Heavy
Duty Acidic Cleaner, there is a free hand gloves. To
show the illustration in introducing this product to the
market it will be placed in the tarpaulin in the stores,
print advertisement and to the television
advertisement that shows how effective Tile Guard
Heavy Duty Acidic Cleaner in removing the dirt and
other elements in the tile and cement in your house.
To make your house a nice place to live. The
container of the modified product: Tile Guard Heavy
Duty Acidic Cleaner, as you can see it will only use
bottle and can with paper and ink labeling.

23. PRODUCT DIFFERENTIATION
Tile Guard Heavy Duty Acidic Cleaner is a strong cleaner that
removes thick stains and other dirt in you tile or stones. The
modification of this product aims to contribute to the
environmental aspects that other company is trying to apply. So
the Tile Guard is also into it. The formulation of this product will
continue until it will produce less harm to the environment.
Having an idea of putting this product in a container that has a
lesser amount of destruction to the environment, and that is the
bottle type packaging and in can packaging. And having its
variety of sizes will make the consumer interest in buying the
product. Tile Guard Heavy Duty Acidic Cleaner may differ from
other Acidic Cleaner that can be use in daily basis in cleaning
kitchen tiles, comfort rooms and other kinds of stone and tile
problems. The Tile Guard Heavy Duty Acidic Cleaner is used in
solving tough problems.

24. It is strong enough to remove excess dried grout, mortar as well as dirt,
rust grime and efflorescence. Tile Guard Heavy Duty Acidic Cleaner
may have a high price than other cleaner but it is worth buying
because of its capabilities in making your stone and tiles clean in just
one use of it. Tile Guard Heavy Duty Acidic Cleaner has four (4) types
of chemicals that can solve hard problems that other people are going
through. In that point of changing the container of the product can
cause to the effect of the product in destroying our ozone layer. But
before Tile Guard Heavy Duty Acidic Cleaner has only one container
and that is in the plastic cover. We all know that plastic are the one the
causes the destruction of our environment that why they pursue to
eliminate the use of plastic. Since plastic is a non-biodegradable,
meaning it is a raw material that takes number of years just to make it
disappear. Tile Guard really admit that changing the chemicals being
used in their product are really difficult in view of the fact that it is the
one who can make the product really effective. But the Homax
Incorporated will not stop in formulating chemicals that can less the
cause to the environment.

26. CONCLUSION
In past discussion it tends to say that innovation,
improvements or changing established products is not just
for gaining profits but for having awareness for the
betterment of the environment. Somehow changing
products derived into an eco-friendly one, after all people
are the one who will have the benefit from it. Content can’t
be removed since it is the reason why Tile Guard Heavy
Duty Acidic Cleaner is effective in solving tough problems.
Improvements are still be impose little by little and starting
with the outer part of the product. Considering the
economically status of the consumers variety of sizes are
about to offer. Therefore, the objective of this modification
process of Tile Guard Heavy Duty Acidic Cleaner are fit or
right for the benefits and the duty of the company to its
consumers.