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Dj mag

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Publicada em: Negócios, Tecnologia
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Dj mag

  1. 1. DJ Ma gLiving & Breathing Dance Music
  2. 2. Magazine
  3. 3. App
  4. 4. Top 100 DJs Poll
  5. 5. DJ Ibiza
  6. 6. DJ Tech Awards
  7. 7. DJ Events
  8. 8. A brand Magazine  Print  App/Online Top 100 DJs DJ Ibiza DJ Tech Awards DJ Events
  9. 9. 1. Social Media
  10. 10. Social Media Facebook: 450,000 likes Twitter: 60,000 followers YouTube: 11,000,000 video views DJ Mag.com: 31,000,000 page views/year
  11. 11. Spectator
  12. 12. NME
  13. 13. Wallpaper
  14. 14. DJ Mag
  15. 15. Facebook “like-power” = £ + $ + € Engagement The Facebook Trap Use FB, don’t be controlled
  16. 16. What’s the secret Top 100 DJs Poll Community power Competitions & freebies Contentious subjects Personal response “Grinding the Feed” Its nothing new!
  17. 17. Twitter Instantaneous Transient Powerful RT Event-based
  18. 18. YouTube In-depth communication Forge stronger, longer-lasting bonds Alternative revenue streams It’s a free platform! Use it
  19. 19. djmag.com Total control Subscription handling News and feed generation Forum / comments / social elements In-depth features Route to print
  20. 20. Analytics
  21. 21. 2. A ppsA shop in every pocket
  22. 22. Mobile/Tablet Magazine reader in pocket Shop in pocket 5.6 billion phones in existence Instant access
  23. 23. Apps Yudu – pdf to App  Free weekly edition – DJ Weekly  Paid for monthly edition – DJ Mag  USA edition only by App Feeds App Top 100 DJs App App landrush
  24. 24. Yudu iPhone / iPad – Android coming Online and App pdf converter System of overlays for Flash, mp4… Automatic link conversion SOAP subscription & inApp purchase
  25. 25. Downloaders App Push Email Newsletter Social Media Spotted Forums Exclusive information
  26. 26. Pros and Cons Pros  Cost effective  Instant, editable, technology  Huge potential reach  Apple/Google support (search…) Cons  Virtual
  27. 27. Finall y
  28. 28. Multimedia Delivery of same information in many ways Print, online, app, licences Exploit technologies Social Media: easier to blur the boundaries
  29. 29. Charles Darwin It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

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