Detailed CV, career and life path with images and text, media links, endorsements by industry peers and contact details.

1. CURRICULUM VITAE
PARTICULARS
“Senior level, vastly experienced,  Jean Christophe Robles Espinosa
multi-lingual tourism marketing  Born in Versailles, France
and operations professional with  Fluent in English, French, Spanish, Italian
wide international background”  French Citizen

2. BACKGROUND
PERSONAL
 Of Peruvian and French parentage (Peruvian father,
University lecturer in Sociology and Political Economy and French
mother, French Language teacher), raised in France, England and Peru.
LANGUAGE SKILLS
 English, French, Spanish and Italian fluently spoken, read and written.
Conversational level of Malay, some notions of Portuguese, German and
Thai.
EDUCATION
 Secondary education, Certificate sanctioning course in International
Commerce and Foreign Languages at the C.E.C.E.L.E. (Centre d'Études
du Commerce Extérieur et des Langues Étrangères) in Paris, France.
 Attended schools both in France and Peru, including the prestigious
Colegio Franco - Peruano international school in Lima, Peru and the
Lycée Hoche in Versailles, France.

3. LATEST POSITION
Director of Marketing and Promotion for Brunei Tourism, the
Tourism Development Department of the Ministry of Industry
and Primary Resources in Brunei Darussalam.
In charge of planning the development of marketing
strategies to position Brunei as a tourist destination and
to develop the market potential of the destination, as
well as of making recommendations on product
development, preparing marketing projects and
otherwise undertaking any other required tasks
related to market and product development.

4. LATEST POSITION
KEY RESPONSIBILITIES
 preparation and implementation of the annual
marketing plan and budget (about
US$3.5 million), resulting in a year-on-year
12% average growth in tourist arrivals by air
to Brunei since 2003
 preparation and presentation of reports, board papers, marketing
papers, position papers, marketing presentations and
analytical evaluations of tourism issues in Brunei
 writing of pointers and background material for
speeches, press statements and interviews by the CEO,
Chairman of the Tourism Board and Minister in charge
of tourism
 conceptualization of website and electronic materials,
coordination and supervision of online activities and
Internet marketing

5. LATEST POSITION
KEY RESPONSIBILITIES (Cont’d…)
 compilation and analysis of yearly
tourist arrival figures and trends
 coordination of public relations
and media activities, writing of
press releases and press materials
 coordination of marketing activities with the Brunei private sector
 preparation and attendance of local and
international trade fairs, tourism events and
official meetings and conferences
 coordination and correspondence with industry
partners in source markets
 preparation, planning and implementation of familiarization tours for
the media and industry

6. LATEST POSITION
KEY RESPONSIBILITIES (Cont’d…)
 writing, editing and supervising the production and design of
promotional and advertisement materials
 assigning duties to staff under supervision (5 officers, 1 assistant
officer and 2 project supervisors)
 day to day management of the Marketing Division
 general guidance and advisory roles
on tourism matters and issues to the
Tourism Development Department

7. PREVIOUS POSITION
Director of Marketing and Promotion with the Sarawak Tourism Board in
Kuching, Sarawak, Malaysia, reporting directly to the
Chief Executive Officer, and with responsibilities similar
to those held in the latest position.
Joined the Sarawak Tourism Board from its first day of
operations and was influential in setting the long term
vision of the Board's objectives, as well as the structures
necessary for the proper marketing of the destination.
Creative and with an eye for detail and perfection, played an important role in
the “quality control” of most of the Board’s output,
helping shape the distinctive "working style” of this
well respected and multiple award winning regional
tourism organization.
Was instrumental in the organization, implementation
and creation of the winning formula for the acclaimed
Rainforest World Music Festival.

8. EXPERIENCE TIMELINE
BORNEO DAYS
 On 16th September 2003, joined Brunei Tourism in Bandar Seri Begawan,
Brunei Darussalam, as a contracted Tourism Expert for product and
market development. Contract renewed in 2006 and 2009 as Director of
Marketing and Promotion.
 From 1st July 1995 to 30th June 2003, joined the newly formed Sarawak
Tourism Board in Kuching, Malaysia, as the marketing executive in
charge of the European markets, promoted in July 1998 to marketing
manager reporting directly to the CEO, and appointed in July 2000 as
Director of Marketing and Promotion,
overseeing a staff of seven and a budget of
about US$2 million.
 From October 1993 to June 1995, worked for
Sarawak (Malaysia) based tour operator
Interworld Travel, overseeing and planning
their marketing activities as well as managing
operations, production of brochures and client data base.

9. EXPERIENCE TIMELINE
FREELANCE DAYS
 From October 1989 to September 1993 worked in Malaysia as a freelance
tourist guide and interpreter, first in the Island of Penang, and then in
the capital city of Kuala Lumpur. Besides freelancing for the major
Malaysian inbound operators (such as Asian Overland
Services, Reliance, Mayflower, Mandarin Tours, Kalao
Voyages, Greenline, etc), helped local operator Everise
Tours to start their marketing activities for the European
markets, and in 1992 and 1993 regularly guided the
CLUB MED series groups throughout Peninsular
Malaysia, Sarawak and Singapore.
 From September 1985 to September 1989, worked
in Hong Kong as a freelance tourist guide and
interpreter with several prominent inbound Hong
Kong Tour Operators and Destination Management
Companies (such as Jetway Express, Speedway Travel, Treasure Tours,
Reliance, etc).

10. EXPERIENCE TIMELINE
CLUB MED DAYS
 From February 1982 to August 1985, joined the Tour Department of the
Paris based CLUB MED organization and was posted for periods ranging
from 4 months to 7 months in the resorts of Djerba la
Douce, on the Island of Jerba (Tunisia), Cancun in
Cancun (Mexico), Les Almadies in Dakar (Senegal),
Malabata in Tangiers (Morocco),
Magic Haiti in Saint Marc (Haiti),
Skanes in Monastir (Tunisia),
Ixtapa in Zihuatanejo (Mexico)
and Kamarina in Sicily (Italy).

11. EXPERIENCE TIMELINE
CLUB MED DAYS (Cont’d…)
 Main duties within the organization consisted in leading and guiding tours
from the various resort villages where posted.
Other duties consisted of preparing and
presenting audio-visual presentations,
conferences, slide shows and pre-tour briefings,
coordinating with the tour manager the ground
operations, preparation of reports and sales
of tours to the resort's guest, plus other public relations
and animation duties expected from CLUB MED staff,
such as welcoming guests,
performing on stage and
otherwise assisting and
entertaining the resort's
guests.

12. EXPERIENCE TIMELINE
EARLY PROJECT
 From July 1979 to July 1980, created and managed Archeo-Tours, based
in Lima, Peru. This small pioneering specialized operation, consisted of
bringing adventurous tourists with an interest in
archaeology, by 4 wheel drive and on horse back,
to remote and little known archaeological sites
high in the Andes near Lima, staying in villagers‘
homes with minimum comfort. Unfortunately, at that
time the market for such products was very small, and
the project was not economically viable (it has however
been kept dormant and recently revived by my former
partner in the venture, though
it is still a very niche product).

13. EXPERIENCE TIMELINE
OTHER EXPERIENCES
 From November 1987 to February 1988, took a break from Hong Kong to
work in the Dominican Republic as a tour representative for
Canadian tour operator Mirabelle Tours, at their operations base
in the resort of Punta Cana.
 From April to September 1981, worked
as a hotel receptionist for the summer
season at the family run Hotel Treviso,
in Jesolo Lido near Venice, Italy.
 Between August 1980 and January 1982, worked in several temporary
positions in direct sales and telemarketing, in France, Italy and the Canary
Islands in Spain.
 From March to May 1979, after graduating from the C.E.C.E.L.E., went for
practical training in tourism at the offices of the CTV - CEDRI Incentive
House and Tour Operator, learning about ticketing, tour operations,
programming, brochure writing, etc, in Paris, France.

14. ACHIEVEMENTS
RECOGNITIONS
 Creative inspiration for the multi
award winning Sarawak Pavilion
used by the Sarawak Tourism
Board at major tourism trade fairs.
 Winner of the 2006
IMEX Academy Award
for the Asia – Pacific
region.

15. ACHIEVEMENTS
WRITINGS
 Writing of several brochures and leaflets, mainly the tour brochures for
Everise Tours and Interworld Travel, the first Sarawak
Destination Brochure for the Sarawak
Tourism Board
and the Tourist
Information
Guide for Brunei
Tourism.
 Writing of several tourism related articles, mainly in the Sarawak Tourism
Network magazine, and of many press
releases and destination features that
have appeared in several print and
online publications .

16. ACHIEVEMENTS
NEW MEDIA
 Heavily involved in the development of the architecture and text for the
Sarawak Tourism Board’s 1st and 2nd websites, with STB being
the first tourism marketing organization in South East
Asia to launch a website in 1995.
 Similarly involved with the new Brunei Tourism website
launched in 2005, making it the first tourism
website in South East Asia to register a
.travel top level domain.
 Advocated for larger involvement
in e-marketing through online
trade newsletters, setting up of a
new online photo library and for
considering outsourcing to
professional outlets the
development of social media
platforms.

17. ACHIEVEMENTS
PROJECTS
 Presentation in 1994 to the Sarawak Ministry of Tourism and Environment
of a project paper and report on adventure tourism
possibilities in the Lawas region of Northern Sarawak.
 Coordination for the first BIMP - EAGA Tourism Fair
held in 1995 in Kuching,
Sarawak.
 Head of the TRAVEX Sub-Committee for
the ASEAN Tourism Forum (ATF) 2010
held in Jerudong, Brunei.

18. ACHIEVEMENTS
POSITIONS
 Chairman of the Organizing Committee for
the 4th Rainforest World
Music Festival held in
Sarawak in 2001 (and
Chairman of the Selection
Committee from 1998 to
2003).
 Deputy Chairman of the Strategic Planning Committee
for Sarawak's Tourism Board Strategic Plan (2002 -
2003).
 Secretary of the Sarawak Tourism Board Marketing and Promotion
Committee.

19. MEDIA EXPOSURE
VIDEO
http://youtu.be/FrgK62sB6Ag (from 0:32 to 1:56)
PRESS (international)
www.brandrepublic.com/news/641669/
www.zoominfo.com (search for : Jean C. Espinosa)
www.ttnonline.com/arcarticles.aspx?id=895&artid=8796&issueid=267
www.guidaviaggi.it/detail.lasso?id=9120
www.guidaviaggi.it/notizie/9235/sarawak-tourism-board-ttg-incontri/

20. MEDIA EXPOSURE
PRESS (international)
www.btp.net.au/265/section.aspx/category/10/catalog/82/page/2208
www.asianewsnet.net/home/news.php?id=22523&sec=1
PRESS (local)
http://e-borneo.blogspot.com/2008/12/apecs-tourism-working-group-
delegates.html
http://news.brunei.fm/2010/04/02/shanghai-expo-to-spur-brunei-
tourist-arrivals/
http://news.brunei.fm/2009/10/13/proper-tourism-development-a-
boost-to-brunei-economy/

21. MEDIA EXPOSURE
PRESS (local)
www.bt.com.bn/travel/2009/03/10/tour_guides_go_for_accreditation
www.bruneitimes.com.bn/local_business/2009/04/19/bruneis_tourist_
arrivals_fall_due_to_crisis
www.bruneitimes.com.bn/business-national/2011/06/20/boost-port-
infrastructure-devt-attract-more-cruise-ships
www.bt.com.bn/news-national/2012/03/18/berambang-needs-more-
facilities
www.bt.com.bn/search/apachesolr_search/Jean%20Christophe%20
Robles%20Espinosa

22. PERSONAL DEVELOPMENT
TRAINING AND SEMINARS
 Certificate of Participation in the 5th UNWTO Asia Pacific Executive
Training Program on Tourism Policy and Strategy (UNWTO)
 Part I & Part II Train the Trainer Course Certificate of Completion (World
Federation of Tourist Guide Associations)
 Microsoft Access 7.0 - Intermediate Certificate (New Horizons Computer
learning Center)
 Community Participation in Tourism Planning (School of Travel Industry
Management, University of Hawaii)
 Workshop on Iban Traditional Music, Dance, Costume and Song
(Sarawak Museum and Dayak Cultural Foundation)
 Seminar on Product Development and Destination Marketing (Ministry of
Tourism, Sarawak, with University of Hawaii)
 Basic First Aid certificate (Malaysian Red Crescent Society)
 Various quality related seminars to attain ISO and IMS standards for the
Sarawak Tourism Board
 Various work improvement and team building seminars

23. WORLD TRAVELS
COUNTRIES BRIEFLY OR EXTENSIVELY VISITED
 For professional and sometimes leisure purposes :
France, United Kingdom, Belgium, Netherlands, Sweden, Finland, Norway, Denmark, Germany, Switzerland,
Austria, Italy, Spain, Gibraltar, Tunisia, Morocco, Senegal, Gambia, Peru, Mexico, Guatemala,
Colombia, Haiti, Santo Domingo, Hong Kong, Macao, China, India, Malaysia, Brunei, Singapore, Thailand,
Indonesia, Philippines, Laos, Cambodia,
Australia, Japan
 For purely leisure purposes :
USA (Hawaii, mainly), Venezuela,
Ecuador, Panama, Costa Rica, Nepal,
Monaco, Liechtenstein, Vatican,
Vietnam

24. PERSONAL
PERSONAL INTERESTS
 Travel, geography and history (lived and worked in fourteen countries on
four continents, visited another thirty four countries and territories around
the world, familiar with all parts of the planet and the historical
background of most countries, civilizations and religions)
 Motorbike riding (20 bikes over the years, currently owning a Yamaha
V-Max 1200cc)
 Reading literature, news and scientific magazines and surfing the Internet
to keep abreast of what goes around the world

25. PERSONAL
PERSONAL INTERESTS (Cont’d...)
 Good food (Japanese, Chinese, Indian, Peruvian, Italian, French and
Moroccan among my favourites)
 Movies and music (owning large collections of movies and music, including
many from all around the world)
 Exploring new horizons and cultural experiences
 Swimming, hiking

26. PERSONAL
VISION
 To contribute with all my capabilities to the
development of tourism as a means to achieve
greater understanding among peoples and cultures.

27. ENDORSEMENTS
 “Chris has been well acquainted with me and is one of my first contacts in
Brunei when UNWTO approached the country. Chris is an efficient worker
with amicable character.”
- Jing Xu, Director, UNWTO World Tourism Organization
 “It was a pleasure working with Jean Christophe. I enjoyed exchanging
professional views with him; his deep cultural insight and strong creative
intuition contributed to the success of all our campaigns and actions. I can
only recommend him as a valuable asset to any tourism or hospitality
company.”
- Gabrielle Alam, Managing Director, Eyes2market UK Ltd
 “Jean-Christophe had a vision to recreate the vision of Brand Brunei. We
worked together five years ago to create a campaign which still reflects
the country and its multi-dimensional attributes”
- David Keen, Chief Executive, QUO

28. ENDORSEMENTS
 “I have been working with Chris while he was at Sarawak Tourism Board.
He is a great manager and i always appreciated his winning mix of vision
and pragmatism. Highly professional !”
- Massimo Tocchetti, Owner, AIGO
 “During my years with PATA as managing director for Europe I have had
the opportunity to work with Jean Christophe at many travel trade shows
throughout Europe. I have always found him to professional in his
activities at those events. He has always identified the company he
represents in a positive manner.”
- John Semone, Managing Director – Europe, PATA Europe Division
 “Chris brought Sarawak Tourism Board to a new level of efficiency,
showing great dedication for his work.” Top qualities: Great Results,
High Integrity, Creative
- Manfred Kurz, Managing Director, Diethelm Travel Malaysia

29. ENDORSEMENTS
 “We worked with Chris Robles as a client. Chris has a global view of the
travel industry and is well respected and known within industry leaders.
Chris was a reliable and responsible partner ready to assist and cooperate.
We hope to work with Chris Robles again in the future.” Top qualities:
Great Results, Expert, High Integrity
- Juergen Steinmetz, Publisher, eTurboNews
 “Jean Christophe is a man with vision and a wide variety of skills that he
applies in an exemplary manner with precision, certainty, and adroitness.
He is excellent in social interactions both publicly and in the office, and his
multilingual skills and long experience working in multicultural
environments make him invaluable in his field. He is as comfortable
leading a project as he is being part of a team effort, and his quick
inventive mind understands and finds solutions to obstacles quickly and
effectively. I would highly recommend him as a powerful placement in
any posting.”
- Randy Raine-Reusch, Artistic Director, Rainforest World Music
Festival

30. ENDORSEMENTS
 “JCR is a long term contact who is very professional in all that he does. I
can thoroughly recommend him .”
- Paul Flackett, Managing Director, IMEX
 “Jean Christophe is a highly dedicated and skilled Director of Marketing.
He created very effective and targeted marketing campaigns working
with relevant stakeholders such as The Empire Hotel & Country Club.”
- Anne Busfield, General Manager, The Empire Hotel & Country
Club
 “During the two years that I worked as a marketing consultant in Brunei, I
had the opportunity to work with Jean Christophe on several promotions.
His enthusiasm for Brunei, his great knowledge of the region and his
patience with working around the confines of the funding processes in
place was commendable. He always showed great cultural sensitivity and
he was well liked, plus well respected, by all. He played a major role in the
positioning of Brunei as a tourism destination in the region.”
- Bernadette Dennis, Marketing Consultant, The Empire Hotel &
Country Club

31. ENDORSEMENTS
 “Jean Christophe pioneered the initial formal training of tourist guides in
Brunei and asked the World Federation of Tourist Guide Associations to
help establish the start of this professional training. In doing so, he
understood the need for quality and professionalism at every stage of the
visitor's experience within a destination. He encouraged and gathered
support for this concept and was successful in initiating the delivery of it
thanks to his hard work, forward thinking and sheer determination.
Wonderful to work with too during the delivery of the training.”
- Mary Kemp Clarke, Scottish Tourist Guide- Worldwide Tourism &
Training - Spanish & English, Scottish Tourist Guides Association
 “Jean Christophe has proved to be an invaluable resource in the tourism
industry. We did quite some projects together and I can 100% recommend
him!”
- Michael Svedek, Area Manager Continental Europe, Royal Brunei
Airlines

32. ENDORSEMENTS
 “Working with Jean Christophe Robles on the Brunei Map project was
extremely valuable. Chris’ high level of expertise span from understanding
detailed tourism logistics to the many mechanisms that boost tourism
figures, his passion for tourism and providing high quality informative
information to travellers will benefit any tourism related organization.”
- Rurik Nyström, CEO / Founder, redBANG International
 “Jean Christophe is a very serious and professional partner. We have had a
very good business cooperation while he was working at the Sarawak
Tourism Board. He speaks a very fluent Italian and this was also very
helpful for us.”
- Barbara Rebora, Advertising Manager, TTG Italia
 “Chris is a person easy to work with and very down to earth. He shares his
experience and tourism promotion ideas with his team and colleagues.
Has a strong network with the tourism industry.”
- Chew Chang Guan, Executive (Corporate Affairs) - MICE,
Sarawak Tourism Board

33. ENDORSEMENTS
 “I have worked with Chris since my early days in tour & travel, and am
very thankful for his guidance and openness to all tourism stakeholders in
Brunei's travel industry. Chris' clear communication of the vision and
common goal for the industry is essential to the growth that Brunei is
seeing today. Chris, it has been my pleasure to work with you and
recommend you.”
- Nitaya Pirinyuang, Sales Manager, The Empire Hotel & Country
Club
 “A mentor, leader and a great friend”
- Geoffrey Lee, Tourism Officer, Sarawak Tourism Board
 “Definitely recommend Jean Christophe for his language skills, personable,
helpful, professionalism and always supportive.”
- Bonnie Braga, Owner, Braga Travel Consulting

34. ENDORSEMENTS
 “I first worked with Jean Christophe when he was Director of Marketing
and Promotion with the Sarawak Tourism Board, meeting him regularly
both in Sarawak and at international trade fairs. Our professional
relationship continued when he joined Brunei Tourism and always proved
extremely fruitful. Jean Christophe has been consistent and effective in
building up the visibility first of Sarawak and then Brunei on world
markets. He has always provided valuable support to the international
media, and his dedication, communications skills and creativity have been
much appreciated. It has been a pleasure to work with someone as
engaging, proactive, and reliable as Jean Christophe and I look forward to
continuing in the future.”
- Pamela McCourt Francescone, Journalist, TTG Italia

35. ENDORSEMENTS
 “Jean Christophe Robles Espinosa delivered recently an informative and
engaging tourism marketing session to our students here at the University
of Brunei Darussalam. His warm and personable delivery style
encouraged students to ask questions and benefit from his extensive
professional experience. We learned a great deal from him. We also visited
Chris at his workplace recently and he took time out of his busy schedule
to explain to our university students the nature of his work for Brunei
Tourism so they could understand how important tourism is to their
country's development. As the former Director of Marketing and
Promotion at Brunei Tourism Development Department Chris Robles
commands a vast array of knowledge relating to many facets of tourism
marketing and promotions work. He is dedicated, professional and
reliable. He is also excellent with people and has terrific communication
skills so vital in his profession. In sum, I can recommend Chris in the highest
terms.” Top qualities: Great Results, Personable, Expert
- Debra Enzenbacher, Lecturer, University of Brunei Darussalam

36. CONTACT DETAILS
 Jean Christophe ROBLES ESPINOSA
Kg Subok , Bandar Seri Begawan
BRUNEI DARUSSALAM
+ 673 226 29 56
+ 673 864 63 81
chris.robles50
chrisrobles.pro@gmail.com / chrisrobles@hotmail.com ( )
www.linkedin.com/in/jeanchristopherobles
www.facebook.com/JeanChristophe.Robles

37. Thank you for your time in going through my full CV. If you are
looking for an asset in your organization who is :
 Vastly experienced, widely traveled, well read, knowledgeable
 Dedicated, passionate, committed
 Hard working, yet likes to enjoy life
 Trustworthy, loyal, responsible, honest
 Creative, in tune with trends, technologically savvy
 Meticulous, with a keen eye for detail, and a skilled writer
 Result driven, with an eye on objective realization
 Multilingual, multicultural, open minded, tolerant and highly adaptable
 Friendly, good natured, with a good disposition, amiable with everyone
 An out of the box thinker, who likes to question and understand
 A problem solver, a team player, a contributor, a prompter of ideas
 A great communicator, spontaneous, always ready with answers
 A leader and a mentor who charts directions and shares experience
 A dreamer and visionary, yet grounded in reality
Then I believe I could be such an asset to your organization, and
look forward to hear from you …
THANK YOU !