Am I an entrepreneur
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Know,Like, Trust, Buy is the way to get clients for your business. Personal Marketing tactics work best. Speaking, networking, teleclasses,writing.
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Am I an entrepreneur
- 1. If I Build it Will They Come?Seven steps for running a successful business as a nutrition and fitness entrepreneur Jean R Caton MS, MBA, RD The Business Woman’s Coach www.JeanCaton.net
- 2. What it takes! Claim Your Place in the World of Successful Entrepreneurs
- 3. From Technician to Business Owner
- 4. Successful entrepreneurs looking for new ideas to make more money by helping more people New entrepreneurs who want help to get more clients Aspiring entrepreneurs but afraid to let go of the day job
- 5. Know ThyselfAM I AN ENTREPRENEUR ? One's ability to succeed, is always proportional to one's willingness to fail. Besides, all failures are temporary, all tigers are paper, and life is a many splendored thing. The Universe Match the Right Business Model to Your Strengths
- 6. Business Model An organizations business strategy for creating and capturing value.
- 7. Entrepreneurial Business Models Brick and Mortar Bricks and Clicks Franchise Small Business Owner Product Manufacturing /Marketing Solo-Service Entrepreneur Virtual Business (online marketing & sales)
- 8. Know-Like-Trust-Buy Niche: Ideal Client Develop a Clear & Concise Marketing Message (E-Speech) Tools you must have Pricing Strategy- why charging by the hours is the worst way Marketing is about Know-Like-Trust Selling is about helping others Buy Complimentary Consults Formula
- 9. Niche: Ideal Client Profile MARKETING & MEDIA ADVANTAGES
- 10. Niche Without a niche you will be as hard to find as the man’s face among these coffee beans
- 11. How to Identify the Perfect Niche List ten possible niches Circle three Match ideal client profile to your ability and desire Feasibility test – can I make money?
- 12. Marketing Message Made Easy & Effective Clear Niche = Clear communication to ideal clients in there own words Effective Web Copy, E-Speech Client pain Your Solution Your Unique Value Proposition (UVP)
- 13. Marketing Message Formula Describe clients Their Pain Problem Need Want Desires The benefits they get from working with you
- 14. Using the Right Tools Know-Like-Trust EZINE Abjsjhksurijbnv Hajdhjshdke Mnjxdhfiuo;ef Nsjcbjssyiu fv Degrees Certifications
- 15. Pricing for Profit Never charge by the hour Keep clients longer by offering products at several price points Sell Packages Name Packages Psychology of a name Add Passive & Leveraged Income Add value don’t reduce price
- 16. Pricing for Profit VIP Clients One to One Clients Groups E-Book; CD; E-Course Tip Sheet; mini E-course
- 17. Marketing = Visibility MARKETING is simply helping clients find you so you can provide them a solution to their problem, need, want, or desire.
- 20. Ezine: Building a tribe
- 22. Selling is About Matching Client Need with Your Business Solutions
- 23. The Money ConversationHelping Clients Say Yes! Solutions BUY TheMoneyConversation ! PNWD
- 24. Prospects to Clients Fearless Follow Up Confident Attitude Bugging Helping
- 25. Helping Clients Say YesEffective Complimentary Consults IHELP SM I Inspire IMAGINE…. H How To How Help E Empower Action, Decision L Listen P Proceed Confidence Inspires
- 26. Yeah But….Can I be an entrepreneur “If you believe you can…or can’t, you are right.” Henry Ford
- 27. Claim YourPlace in the World of Successful Entrepreneurs! “Do one thing everyday that scares you.” Eleanor Roosevelt
- 28. Free Resources from www.JeanCaton.net Networking Tip Sheet http://jeancaton.net/free/ Ezine Newsletter http://jeancaton.net/free/earchive/ E-Speech Formulas and much more in this free Ebookwww.JeanCaton.net
Notas do Editor
- Get a 2-3 volunteers who want their specific Biz Coaching VOLUNTEER
- No MARKETING JARGON
- TECHNICIAN IS…Gerber Quote
- What Not Covered
- EverOne can be; Tolerate some risk; online tests – forget. Don’t Compare you to others
- Benefits of working with you, what you sell, how you make moneyA business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. The process of business model design is part of business strategy.
- Customer Value Proposition PNWD your business satisfies, How you are distinctive, How you Capture Value ( MAKE MONEY) A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. The process of business model design is part of business strategy.
- WHAT THE GROUP WHO NEEDS YOUR SOLUTION MOST
- DO List up to 10; CIRCLE 3 WOMEN is not a NICHEVALUESENERGIZES ME; I GET THEM; AM ONE WAS ONE; EASY MARKET; WILLINGNESS TO PAY: MARKET SIZE AND TRENDS
- FORMULAS: BENEFITSWhere use marketing messageEspeeh NetworkingWebsite; signature etc
- WRITE DOWN: You know how…Well what I do is…
- DRAW Your Money MOUNTAINVery few zero to private client right away
- DEMYSTIFY New way of thinking Don’t Buy From People You Don’t KnowDon’t Buy from People you don’t like or TrustThis is how simple and unintimidating Marketing is – get known, like/respect you/trust BUYHow ? Strategies nd tactics
- FROM ONE TO MANY NOW ONE TO ONE Don’t Buy From People You Don’t KnowDon’t Buy from People you don’t like or TrustThis is how simple and unintimidating Marketing is – get known, like/respect you/trust BUYHow ? Strategies nd tactics DO IT YOUR WAY – WRITE; SPEAK; Technical Products: Teleclasses
- NETWORKING GUIDELINES NOT SELLING BUILDING RELATIONSHIPS CLIENT/REFERRAL/JV
- Too MuchYeah but What would you have to give upHow could you find some extra money
- Follow up for Action May not be BUY May be one step closer to BUY
- Complimentary seeion; consult; conversation; coaching call; Fear Tell what not howDon’t sell – can’t help; Don’t buy/invest = can’t make their dream come true HAPPY LOSERExample Money Conversation Happy LoserYeah but = opportunity