A quick tutorial on setting up and using LinkedIn to build your network. "Dig your well before your'e thirsty"

1. Using LinkedIn to Build Your
Network and Create the Brand
Called You.
James McCormack
Bridgewater State University
Mass Military Marketing

2. SetupYour
LinkedInProfile
Mass Military Marketing, Inc.
6-2
1.Create
Account
2.Edit Profile
3.Add
Summary
Experience
Education

3. 6-3
1.Create Account
2.Edit Profile
3.Add Summary
Experience
Education
4.Add Connections
5.Build Content
Experience
Education

4. Add to your LinkedIn Profile
• Key words
–Add key words about your SKAs
• Company Website URL
–Add your website/company web
–Add your blog
• Add Twitter handle
• Claim unique URL on LinkedIn
Default www.linkedin.com/pub/user-name/40/206/341
• Add LinkedIn URL to your email signature block

5. Invitations to Connect on
LinkedIn

6. Connecting on Linked In
• Personalize it- don’t use the generic default
invitation
• Make a connection

7. Making the Connection
Add a personal message with
reasons to connect

8. Reply when you connect
Send a not after you accept a connections

9. Build & Use Linked In
• Post
– Links to interesting helpful articles, Updates,
Content, and Likes for other user’s content
• Create content
– Create and post original content, link from you blog
– Comment on others content
• Mention other LinkedIn users & companies in
your updates
• Share LinkedIn content on your Twitter

10. CreateContent,Follow
othercontentfrom
thoughtleaders
inbusiness
Create content here

11. Build & Use Linked In
• Find Groups in your industry or field
• Join Groups
– Areas of interest
– Professional Groups
• Create Groups
– Be active, lead and contribute to group discussions
– Use group announcements

12. Find Groups, Join Groups,
Create Groups
Under Interests/Groups

13. Build & Use Linked In
• Create company pages
• Give voice to products/services
• Add recommendation/Ask for
recommendations
• Link videos and Slideshare.com
• Create and monitor groups
• Promote with offers
• Sponsored updates

14. Recommendations
Make recommendations &
endorsements for others.
Ask for them too.

15. Create a Company Page
Go Interests/Companies & Add a
Company
Must be done from the company email, i.e. me@mycompany.com

16. Using Linked in for Biz Web
Use the Share Plug in for users to your website to post to LI.
Allow LI users to sign into your website with LI log on.
Share content with LI API

17. LinkedIn Advertising
Use LI Advertising to reach targets

18. James McCormack
Visiting Lecturer at BSU
LesserProfessor.com
Partner at
MassMilitaryMarketing.com
and
Co-founder of PlatoonDaddy.com
A listing service for consumers to find Veteran
Owned Businesses