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INTRODUCTION
The function of a market is to enable an exchange of goods and services to take place. A market is
any organization whereby buyers and sellers of a good are kept in close touch with each other. It
is precisely in this context that a market has four basic components (i) consumers (ii) sellers(iii) a
commodity (iv) a price.
Price determination is one of the most crucial aspects in micro- economics. Business managers are
expected to make perfect decision based on their knowledge and judgment. Since every economic
activity in the market is measured as per price, it is important to know the concepts and theories
related to pricing under various market forms.
FEATURES OF PERFECT COMPETITION
In a perfectly competitive market structure there is a large number of buyers
and sellers of the product and each seller and buyer is too small in relation
to the market to be able to affect the price of the product by his or her
own actions.
This means that a change in the output of a single firm will not perceptibly
affect the market price of the product. Similarly, each buyer of the product
is too small to be able to extract from the seller such things as quantity
discounts and special terms.
FEATURES
Large numbers of sellers and buyers: The industry in perfect competition
includes a large number of firms (and buyers). Each individual firm,
however large, supplies only a small part of the total quantity offered in
the market. The buyers are also numerous so that no monopolistic
power can affect the working of the market. Under these conditions
each firm alone cannot affect the price in the market by changing its
output.
Product homogeneity: The technical characteristics of the product as well
as the services associated with its sale and delivery is identical. There is
no way in which a buyer could differentiate among the products of
different firms. If the products were differentiated the firm would have
some discretion in setting its price. This is ruled out in perfect
competition.
The assumption of large number of sellers and of product homogeneity
implies that the individual firm in pure competition is a price-taker: its
demand curve is infinitely elastic, indicating that the firm can sell any
amount of output at the prevailing market price.
FEATURES
Free entry and exit of firms: There is no barrier to entry or exit from the
industry. Entry or exit may take time but firms have freedom of
movement in and out of the industry. If barriers exist, the number of
firms in the industry may be reduced so that each one of them may
acquire power to affect the price in the market.
Profit maximization: The goal of all firms is profit maximization. No other
goals are pursued.
No government regulation: There is no government intervention in the
market (tariffs, subsidies, rationing of production or demand and so on
are ruled out).
Price taker: The firm is a price taker. The price ig given the market on the
basis of demand and supply. The above assumptions are sufficient for the
firm to be a price-taker and have an infinitely elastic demand curve. The
market structure in which the above assumptions are fulfilled is called
pure competition. It is different from perfect competition, which requires
the fulfilment of the following additional assumptions.
SHAPE OF DEMAND CURVE AR = MR
Figure9.1
FEATURES
Perfect mobility of factors of production: The factors of production are free to move from one
firm to another throughout the economy. It is also assumed that workers can move
between different jobs. Finally, raw materials and other factors are not monopolized and
labor is not organized.
Perfect knowledge: It is assumed that all the sellers and buyers have complete knowledge of
the conditions of the market. This knowledge refers not only to the prevailing conditions in
the current period but in all future periods as well. Information is free and cost less.
MARKET CONDITION
Market Condition
The assumptions of perfect competition imply that a particular relationship exists between the firm and its market.
Figure shows the market demand curve for a product. It shows the total amount of this product demanded by consumers at different prices. It is
a normal downward sloping demand curve showing that for the industry as a whole quantity demanded increases as price falls
The seller perceived demand curve which is horizontal, i.e., it is perfectly elastic demand with respect to price. It
hits the vertical axis at the current market price, P. Two factors are stopping the producer from charging a
price such as P1, which is higher than P-perfect knowledge and homogeneous product. If a higher price is
charged, customers would know immediately that a lower price is available elsewhere, and that the product
for sale at the lower price is a perfect substitute for the more expensive product.
The producer is also not undercutting its rivals and charging a price, P2 which is lower than P. The firm's output
is small compared to the industry as a whole and so its entire output can be sold at the current market price of
P. At a price lower than P the firm would not maximize its profit. Thus, over any feasible range of output, the
demand curve for the product of the individual firm is perceived to be horizontal.
CONDITIONS FOR EQUILIBRIUM
A firm is in equilibrium when it has no tendency to change its level of output. It needs neither expansion nor
contraction. It wants to earn maximum profits in by equating its marginal cost with its marginal revenue, i.e. MC =
MR.
The conditions of equilibrium of the firm are:
(1) The MC curve must equal the MR curve. This is the first order and necessary condition. But this is not a sufficient
condition which may be fulfilled yet the firm may not be in equilibrium.
CONDITIONS OF EQUILIBRIUM
The MC curve must cut the MR curve from below and after the point of equilibrium it
must be above the MR. This is the second order condition.’ Under conditions of
perfect competition, the MR curve of a firm coincides with the AR curve. The MR
curve is horizontal to the X- axis. Therefore, the firm is in equilibrium when
MC=MR=AR (Price).
In Figure 1(A), the MC curve cuts the MR curve first at point A. It satisfies the
condition of MC = MR, but it is not a point of maximum profits because after point
A, the MC curve is below the MR curve. It does not pay the firm to produce the
minimum output OM when it can earn larger profits by producing beyond OM.
Point В is of maximum profits where both the conditions are satisfied. Between points
A and B. it pays the firm to expand its output because it’s MR > MC. It will,
however, stop further production when it reaches the OM1 level of output where
the firm satisfies both the conditions of equilibrium.
If it has any plans to produce more than OM1 it will be incurring losses, for its marginal
cost exceeds its marginal revenue beyond the equilibrium point B. The same
conclusions hold good in the case of a straight line MC curve as shown in Figure 1.
(B)
INDUSTRY EQUILIBRIUM
An industry is in equilibrium: firstly when there is no tendency for the firms either
to leave or enter the industry, and secondly, when each firm is also in
equilibrium. The first condition implies that the average cost curves coincide
with the average revenue curves of all the firms in the industry. They are
earning only normal profits, which are supposed to be included in the average
cost curves of the firms.
The second condition implies the equality of MC and MR. Under a perfectly
competitive industry these two conditions must be satisfied at the point of
equilibrium, i.e.
MC = MR … (1)
AC = AR … (2)
AR = MR
MC = AC = AR
Such a situation represents full equilibrium of the industry.
SHORT-RUN EQUILIBRIUM OF THE FIRM:
A firm is in equilibrium in the short-run when it has no tendency to expand or contract its
output and wants to earn maximum profit or to incur minimum losses. The short-run is a
period of time in which the firm can vary its output by changing the variable factors of
production. The number of firms in the industry is fixed because neither the existing firms
can leave nor new firms can enter it.
A firm is in equilibrium in the short-run when it has no tendency to expand or contract its
output and wants to earn maximum profit or to incur minimum losses. The short-run is a
period of time in which the firm can vary its output by changing the variable factors of
production. The number of firms in the industry is fixed because neither the existing firms
can leave nor new firms can enter it.
MARGINAL COST-MARGINAL REVENUE ANALYSIS:
During the short run, a firm will produce only if its price equals the average variable cost or is
higher than the average variable cost (AVC). Further, if the price is more than the averages
total costs (SAC or АТС), i.e., P— AR > SAC, the firm will be earning supernormal (or
abnormal) profits.
If price equals the average total costs, i.e., P = AR = SAC, the firm will be earning normal (or
zero) profits or breaks-even. If price equals AVC, the firm will be incurring a loss. If price falls
even a little below AVC, the firm will shut down because in order to produce it must cover
at least its AVC during the short-run.
So during the short-run under perfect competition, a firm is in equilibrium in all the above
noted situations. We illustrate them diagrammatically as under
SUPERNORMAL PROFITS
The firm will be earning supernormal profits in the short-run when price
is higher than the short-run average cost, as shown in Figure 2 (A).
The firm is in equilibrium at point E1 where SMC=MR and SMC cuts
MR from below. OQ, is the equilibrium output and OP (=Q1E1) is the
equilibrium price. Q1S are the short-run average costs.
SE1 (=Q1E1-Q1B) is the profit per unit. OQ1 (equilibrium output) (per unit
profit) = TSE1P area is the supernormal profits.
The firm may earn normal profits when price equals the short-run
average costs as shown in Figure 2 (B). The firm is in equilibrium at
point E2 where SMC =MR and SMC cuts MR from below. OQ2 is the
equilibrium output and OP (=Q2E) is the equilibrium price. The firm is
earning normal profits because Price = AR = MR =SMC= SAC at its
minimum point E2.
MINIMUM LOSS
The firm may be in equilibrium and yet incur a loss when price is less than the short-run
average costs, as shown in Figure 2 (C). The firm is in equilibrium at point E3 where
SMC = MR and SMC cuts MR from below. OQ3 is the equilibrium output and OP
(=Q3E3) is the equilibrium price.
Since the average costs Q3B are higher than the price Q3E3, E3B is the loss per unit
(Q3B-Q3E3). The total loss is PE3 x E3B = PE3BA. The firm will continue to produce
OQ3 output so long as it is covering its average variable cost plus some of its fixed
cost.
MAXIMUM LOSS:
If the price fig. 2 falls to the level of AVC, the firm will just cover its average variable cost, as shown in figure 2
(D). It is indifferent whether to operate or close down because its losses are the maximum.
It will pay such a firm to continue producing OQ4 output and incur PE4GF losses rather than close down in the
short-run. OQ4 is the shutdown output because if the price falls below OP, the firm will stop production.
E4 is, therefore, the shutdown point.
Shut Down Stage:
Figure 2. (E) shows a firm which is unable to cover even its AVC at OQ0 level of output because the price OP
is below the AVC curve. It must shut down.
Thus in the short-run, there are firms which earn normal profits, supernormal profits and incur losses.
LONG-RUN EQUILIBRIUM OF THE FIRM:
The long run is a period of time in which the firm can change its plant and scale of operations. Thus in the
long-run all costs are variable and there are no fixed costs. The firm is in the long-run equilibrium under
perfect competition when it does not want to change its equilibrium output.
It is earning normal profits. If some firms are earning supernormal profits, new firms will enter the industry
and supernormal profits will be competed away. If some firms are incurring losses, some of the firms will
leave the industry till all earn normal profits.
Thus there is no tendency for firms to enter or leave the industry because every firm must earn normal
profits. “In the long-run, firms are in equilibrium when they have adjusted their plant so as to
produce at the minimum point of their long-run AC curve, which is tangent (at this point) to the
demand (AR) curve defined by the market price” so that they earn normal profits.
ASSUMPTIONS:
This analysis is based on the following assumptions:
1. Firms are free to enter into or leave the industry.
2. All firms are of equal efficiency.
3. All factors are homogenous. They can be obtained at constant and uniform prices. SMC
4. Cost curves of firms are uniform.
5. The plants of firms are equal, having given technology.
6. All firms have perfect knowledge about price and output.
Given these assumptions, each firm of the industry will be in long-run equilibrium
when it fulfils the following two conditions.
(1) In equilibrium, its short-run marginal cost (SMC) must equal to its long-run
marginal cost (LMC) as well as its short-run average cost (SAC) and its long-
run average cost (LAC) and both should equal MR=AR=P.
Thus the first equilibrium condition is:
SMC = LMC = MR = AR = P = SAC = LAC at its minimum point, and
(2) LMC curve must cut MR curve from below: Both these conditions of equilibrium
are satisfied at point E in Figure 5 where SMC and LMC curves cut from below
SAC and LAC curves at their minimum point E and SMC and LMC curves cut
AR = MR curve from below. All curves meet at this point E and the firm
produces OQ optimum output and sells it at OP price.
SHORT-RUN EQUILIBRIUM OF THE INDUSTRY:
An industry is in equilibrium in the short-run when its total output remains steady, there being no tendency to
expand or contract its output. If all firms are in equilibrium, the industry is also in equilibrium. For full
equilibrium of the industry in the short-run, all firms must be earning only normal profits.
The condition for this is SMC = MR = AR = SAC. But full equilibrium of the industry is by sheer accident
because in the short- run some firms may he earning supernormal profits and some incurring losses.
Even then, the industry is in short-run equilibrium when its quantity demanded and quantities supplied are
equal at the price which clears the market.
This is illustrated in Figure 4 where in Panel (A), the industry is in equilibrium at point E where its demand
curve D and supply curve S intersect which determine OP price at which its total output OQ is cleared.
But at the prevailing price OP, some firms are earning supernormal profits PE1ST, as shown in Panel (B),
while some other firms are incurring FGE2P losses, as shown in Panel (C) of the figure.
LONG-RUN EQUILIBRIUM OF THE INDUSTRY:
The industry is in equilibrium in the long-run when all firms earn normal profits. There is no incentive for firms
to leave the industry or for new firms to enter it. With all factors homogeneous and given their prices and
the same technology, each firm and industry as a whole are in full equilibrium where LMC = MR = AR (-P)
= LAC at its minimum.
Such an equilibrium position is attained when the long-run price for the industry is determined by the equality
of total demand and supply of the industry.
The long-run equilibrium of the industry is illustrated in Figure 6 (A) where the long-run price OP is
determined by the intersection of the demand curve D and the supply curve S at point E and the industry
is producing OM output. At this price OP, the firms are in equilibrium at point A in Panel (B) at OQ level of
output where LMC = SMC = MR =P ( = AR) = SAC = LAC at its minimum.
At this level, the firms are earning normal profits and have no incentive to enter or leave the industry. It
follows that when the industry is in long-run equilibrium, each firm in the industry is also in long-run
equilibrium. If both the industry and the firms are in long-run equilibrium, they are also in short-run
equilibrium.

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Perfect+competetion+1.pptx

  • 1.
  • 2. INTRODUCTION The function of a market is to enable an exchange of goods and services to take place. A market is any organization whereby buyers and sellers of a good are kept in close touch with each other. It is precisely in this context that a market has four basic components (i) consumers (ii) sellers(iii) a commodity (iv) a price. Price determination is one of the most crucial aspects in micro- economics. Business managers are expected to make perfect decision based on their knowledge and judgment. Since every economic activity in the market is measured as per price, it is important to know the concepts and theories related to pricing under various market forms.
  • 3.
  • 4.
  • 5. FEATURES OF PERFECT COMPETITION In a perfectly competitive market structure there is a large number of buyers and sellers of the product and each seller and buyer is too small in relation to the market to be able to affect the price of the product by his or her own actions. This means that a change in the output of a single firm will not perceptibly affect the market price of the product. Similarly, each buyer of the product is too small to be able to extract from the seller such things as quantity discounts and special terms.
  • 6. FEATURES Large numbers of sellers and buyers: The industry in perfect competition includes a large number of firms (and buyers). Each individual firm, however large, supplies only a small part of the total quantity offered in the market. The buyers are also numerous so that no monopolistic power can affect the working of the market. Under these conditions each firm alone cannot affect the price in the market by changing its output. Product homogeneity: The technical characteristics of the product as well as the services associated with its sale and delivery is identical. There is no way in which a buyer could differentiate among the products of different firms. If the products were differentiated the firm would have some discretion in setting its price. This is ruled out in perfect competition. The assumption of large number of sellers and of product homogeneity implies that the individual firm in pure competition is a price-taker: its demand curve is infinitely elastic, indicating that the firm can sell any amount of output at the prevailing market price.
  • 7. FEATURES Free entry and exit of firms: There is no barrier to entry or exit from the industry. Entry or exit may take time but firms have freedom of movement in and out of the industry. If barriers exist, the number of firms in the industry may be reduced so that each one of them may acquire power to affect the price in the market. Profit maximization: The goal of all firms is profit maximization. No other goals are pursued. No government regulation: There is no government intervention in the market (tariffs, subsidies, rationing of production or demand and so on are ruled out). Price taker: The firm is a price taker. The price ig given the market on the basis of demand and supply. The above assumptions are sufficient for the firm to be a price-taker and have an infinitely elastic demand curve. The market structure in which the above assumptions are fulfilled is called pure competition. It is different from perfect competition, which requires the fulfilment of the following additional assumptions.
  • 8. SHAPE OF DEMAND CURVE AR = MR Figure9.1
  • 9. FEATURES Perfect mobility of factors of production: The factors of production are free to move from one firm to another throughout the economy. It is also assumed that workers can move between different jobs. Finally, raw materials and other factors are not monopolized and labor is not organized. Perfect knowledge: It is assumed that all the sellers and buyers have complete knowledge of the conditions of the market. This knowledge refers not only to the prevailing conditions in the current period but in all future periods as well. Information is free and cost less.
  • 10. MARKET CONDITION Market Condition The assumptions of perfect competition imply that a particular relationship exists between the firm and its market. Figure shows the market demand curve for a product. It shows the total amount of this product demanded by consumers at different prices. It is a normal downward sloping demand curve showing that for the industry as a whole quantity demanded increases as price falls
  • 11. The seller perceived demand curve which is horizontal, i.e., it is perfectly elastic demand with respect to price. It hits the vertical axis at the current market price, P. Two factors are stopping the producer from charging a price such as P1, which is higher than P-perfect knowledge and homogeneous product. If a higher price is charged, customers would know immediately that a lower price is available elsewhere, and that the product for sale at the lower price is a perfect substitute for the more expensive product. The producer is also not undercutting its rivals and charging a price, P2 which is lower than P. The firm's output is small compared to the industry as a whole and so its entire output can be sold at the current market price of P. At a price lower than P the firm would not maximize its profit. Thus, over any feasible range of output, the demand curve for the product of the individual firm is perceived to be horizontal.
  • 12. CONDITIONS FOR EQUILIBRIUM A firm is in equilibrium when it has no tendency to change its level of output. It needs neither expansion nor contraction. It wants to earn maximum profits in by equating its marginal cost with its marginal revenue, i.e. MC = MR. The conditions of equilibrium of the firm are: (1) The MC curve must equal the MR curve. This is the first order and necessary condition. But this is not a sufficient condition which may be fulfilled yet the firm may not be in equilibrium.
  • 13. CONDITIONS OF EQUILIBRIUM The MC curve must cut the MR curve from below and after the point of equilibrium it must be above the MR. This is the second order condition.’ Under conditions of perfect competition, the MR curve of a firm coincides with the AR curve. The MR curve is horizontal to the X- axis. Therefore, the firm is in equilibrium when MC=MR=AR (Price). In Figure 1(A), the MC curve cuts the MR curve first at point A. It satisfies the condition of MC = MR, but it is not a point of maximum profits because after point A, the MC curve is below the MR curve. It does not pay the firm to produce the minimum output OM when it can earn larger profits by producing beyond OM. Point В is of maximum profits where both the conditions are satisfied. Between points A and B. it pays the firm to expand its output because it’s MR > MC. It will, however, stop further production when it reaches the OM1 level of output where the firm satisfies both the conditions of equilibrium. If it has any plans to produce more than OM1 it will be incurring losses, for its marginal cost exceeds its marginal revenue beyond the equilibrium point B. The same conclusions hold good in the case of a straight line MC curve as shown in Figure 1. (B)
  • 14. INDUSTRY EQUILIBRIUM An industry is in equilibrium: firstly when there is no tendency for the firms either to leave or enter the industry, and secondly, when each firm is also in equilibrium. The first condition implies that the average cost curves coincide with the average revenue curves of all the firms in the industry. They are earning only normal profits, which are supposed to be included in the average cost curves of the firms. The second condition implies the equality of MC and MR. Under a perfectly competitive industry these two conditions must be satisfied at the point of equilibrium, i.e. MC = MR … (1) AC = AR … (2) AR = MR MC = AC = AR Such a situation represents full equilibrium of the industry.
  • 15. SHORT-RUN EQUILIBRIUM OF THE FIRM: A firm is in equilibrium in the short-run when it has no tendency to expand or contract its output and wants to earn maximum profit or to incur minimum losses. The short-run is a period of time in which the firm can vary its output by changing the variable factors of production. The number of firms in the industry is fixed because neither the existing firms can leave nor new firms can enter it. A firm is in equilibrium in the short-run when it has no tendency to expand or contract its output and wants to earn maximum profit or to incur minimum losses. The short-run is a period of time in which the firm can vary its output by changing the variable factors of production. The number of firms in the industry is fixed because neither the existing firms can leave nor new firms can enter it.
  • 16. MARGINAL COST-MARGINAL REVENUE ANALYSIS: During the short run, a firm will produce only if its price equals the average variable cost or is higher than the average variable cost (AVC). Further, if the price is more than the averages total costs (SAC or АТС), i.e., P— AR > SAC, the firm will be earning supernormal (or abnormal) profits. If price equals the average total costs, i.e., P = AR = SAC, the firm will be earning normal (or zero) profits or breaks-even. If price equals AVC, the firm will be incurring a loss. If price falls even a little below AVC, the firm will shut down because in order to produce it must cover at least its AVC during the short-run. So during the short-run under perfect competition, a firm is in equilibrium in all the above noted situations. We illustrate them diagrammatically as under
  • 17. SUPERNORMAL PROFITS The firm will be earning supernormal profits in the short-run when price is higher than the short-run average cost, as shown in Figure 2 (A). The firm is in equilibrium at point E1 where SMC=MR and SMC cuts MR from below. OQ, is the equilibrium output and OP (=Q1E1) is the equilibrium price. Q1S are the short-run average costs. SE1 (=Q1E1-Q1B) is the profit per unit. OQ1 (equilibrium output) (per unit profit) = TSE1P area is the supernormal profits. The firm may earn normal profits when price equals the short-run average costs as shown in Figure 2 (B). The firm is in equilibrium at point E2 where SMC =MR and SMC cuts MR from below. OQ2 is the equilibrium output and OP (=Q2E) is the equilibrium price. The firm is earning normal profits because Price = AR = MR =SMC= SAC at its minimum point E2.
  • 18. MINIMUM LOSS The firm may be in equilibrium and yet incur a loss when price is less than the short-run average costs, as shown in Figure 2 (C). The firm is in equilibrium at point E3 where SMC = MR and SMC cuts MR from below. OQ3 is the equilibrium output and OP (=Q3E3) is the equilibrium price. Since the average costs Q3B are higher than the price Q3E3, E3B is the loss per unit (Q3B-Q3E3). The total loss is PE3 x E3B = PE3BA. The firm will continue to produce OQ3 output so long as it is covering its average variable cost plus some of its fixed cost.
  • 19. MAXIMUM LOSS: If the price fig. 2 falls to the level of AVC, the firm will just cover its average variable cost, as shown in figure 2 (D). It is indifferent whether to operate or close down because its losses are the maximum. It will pay such a firm to continue producing OQ4 output and incur PE4GF losses rather than close down in the short-run. OQ4 is the shutdown output because if the price falls below OP, the firm will stop production. E4 is, therefore, the shutdown point. Shut Down Stage: Figure 2. (E) shows a firm which is unable to cover even its AVC at OQ0 level of output because the price OP is below the AVC curve. It must shut down. Thus in the short-run, there are firms which earn normal profits, supernormal profits and incur losses.
  • 20. LONG-RUN EQUILIBRIUM OF THE FIRM: The long run is a period of time in which the firm can change its plant and scale of operations. Thus in the long-run all costs are variable and there are no fixed costs. The firm is in the long-run equilibrium under perfect competition when it does not want to change its equilibrium output. It is earning normal profits. If some firms are earning supernormal profits, new firms will enter the industry and supernormal profits will be competed away. If some firms are incurring losses, some of the firms will leave the industry till all earn normal profits. Thus there is no tendency for firms to enter or leave the industry because every firm must earn normal profits. “In the long-run, firms are in equilibrium when they have adjusted their plant so as to produce at the minimum point of their long-run AC curve, which is tangent (at this point) to the demand (AR) curve defined by the market price” so that they earn normal profits.
  • 21. ASSUMPTIONS: This analysis is based on the following assumptions: 1. Firms are free to enter into or leave the industry. 2. All firms are of equal efficiency. 3. All factors are homogenous. They can be obtained at constant and uniform prices. SMC 4. Cost curves of firms are uniform. 5. The plants of firms are equal, having given technology. 6. All firms have perfect knowledge about price and output.
  • 22. Given these assumptions, each firm of the industry will be in long-run equilibrium when it fulfils the following two conditions. (1) In equilibrium, its short-run marginal cost (SMC) must equal to its long-run marginal cost (LMC) as well as its short-run average cost (SAC) and its long- run average cost (LAC) and both should equal MR=AR=P. Thus the first equilibrium condition is: SMC = LMC = MR = AR = P = SAC = LAC at its minimum point, and (2) LMC curve must cut MR curve from below: Both these conditions of equilibrium are satisfied at point E in Figure 5 where SMC and LMC curves cut from below SAC and LAC curves at their minimum point E and SMC and LMC curves cut AR = MR curve from below. All curves meet at this point E and the firm produces OQ optimum output and sells it at OP price.
  • 23.
  • 24. SHORT-RUN EQUILIBRIUM OF THE INDUSTRY: An industry is in equilibrium in the short-run when its total output remains steady, there being no tendency to expand or contract its output. If all firms are in equilibrium, the industry is also in equilibrium. For full equilibrium of the industry in the short-run, all firms must be earning only normal profits. The condition for this is SMC = MR = AR = SAC. But full equilibrium of the industry is by sheer accident because in the short- run some firms may he earning supernormal profits and some incurring losses. Even then, the industry is in short-run equilibrium when its quantity demanded and quantities supplied are equal at the price which clears the market. This is illustrated in Figure 4 where in Panel (A), the industry is in equilibrium at point E where its demand curve D and supply curve S intersect which determine OP price at which its total output OQ is cleared. But at the prevailing price OP, some firms are earning supernormal profits PE1ST, as shown in Panel (B), while some other firms are incurring FGE2P losses, as shown in Panel (C) of the figure.
  • 25.
  • 26. LONG-RUN EQUILIBRIUM OF THE INDUSTRY: The industry is in equilibrium in the long-run when all firms earn normal profits. There is no incentive for firms to leave the industry or for new firms to enter it. With all factors homogeneous and given their prices and the same technology, each firm and industry as a whole are in full equilibrium where LMC = MR = AR (-P) = LAC at its minimum. Such an equilibrium position is attained when the long-run price for the industry is determined by the equality of total demand and supply of the industry.
  • 27. The long-run equilibrium of the industry is illustrated in Figure 6 (A) where the long-run price OP is determined by the intersection of the demand curve D and the supply curve S at point E and the industry is producing OM output. At this price OP, the firms are in equilibrium at point A in Panel (B) at OQ level of output where LMC = SMC = MR =P ( = AR) = SAC = LAC at its minimum. At this level, the firms are earning normal profits and have no incentive to enter or leave the industry. It follows that when the industry is in long-run equilibrium, each firm in the industry is also in long-run equilibrium. If both the industry and the firms are in long-run equilibrium, they are also in short-run equilibrium.