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Executive Summary
Sirona car hire Provides Corporate Clients with A+ Service! No matter where your business takes you,
the agenciesof Sironacar hire will be there totake care of all of your needs! Sironacarhire welcomesall
corporate clientswithexcellentrates,superbquality,andservice youcancount on each and every visit.
Whenever you need a compact car for a quick day of efficient business traveling, the car rentals from
Sironacar hire are sure to provide anexcellentdrive during your corporate stay! We aim to take care of
corporate clients to make their business trip as smooth and as enjoyable as possible.
Corporate Clients Bydefinition, Sirona car hire believes that corporate clients are those drivers whose
car rental is meant for the purpose of business needs or used during a period of corporate travel. This
meansthat if you are traveling to a destination on business and require a rental car to drive when you
getthere,if youare stayinginyour hometownbutneedacar rental for corporate needsduring the day,
or if you are bookingcarrentalsforvisitingclientsoremployees, Sironacar hire considers its customers
as corporate client!If businessisinvolved,whetherit isfortheir private company or for a large national
firm,we can combine the Sironacar hire expertiseandguarantee tocomplement theircorporate driving
needs. We know the specific needs of corporate drivers and what they want - a quality car rental, fast
and efficient service, friendly staff, and special corporate rates.
Objective
· To provide friendly and reliable customer service in order to establish a loyal customer base.
· To make the customer aware that hiring a car is the next best option to buy a car.
· To effectively promote our service to a wide range of corporates.
Mission
A value driven customer experience that defines the character of the company through friendly
experience, outstanding service and excellent value.
Keys to Success
· Optimum utilization of resources
· Customer satisfaction
· Controlling costs
Vision
Our vision is to be a nationwide market share leader in each of the markets we serve.
We will tryto attainthisvisionbyprovidingourcustomers costeffective andqualityservice.We will add
value to these services by providing legendary customer service through our uncompromising
commitment to customer satisfaction.
Company Summary
Company Ownership
Sirona car hire is a partnership firm owned by seven partners with each pulling in Rs 3500000 and one
pulling in Rs 4000000 as our initial capital.

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Start-Up Plan
The following are the expenses incurred by Sirona car hire.
Expenses
· Printing & stationery
· Cars on lease
· Fuel
· Rent
· Parking charges
· Salary to staff
· Salary to salesmen
· Telephone charges ( incl mobile to chauffeurs)
· Electricity charges
· Salary to attendant
· Miscellaneous expenses
· Refreshments
Assets
· Air conditioners
· Computers
· Furniture and fittings
· Office premises
Company Locations and Facilities
Sirona car hire’s office will be located at the high profile area namely begumpet. The area hired is of
1000 sq feetforwhicha monthlyrentof Rs. 50000 will be paid, the firm has tied up with 3 garages near
petrol pumps to
· Jublee hills
· secunderabad
· mehandipatnam
Services
Service Description
Sironacar hire providesitscustomerswitha facility of hiring cars round the clock. It aims to provide its
customers a mix of cost and comfort. Sirona car hire provides latest cars at competitive prices to meet
the variousrequirementsof its valuable customers. It has hired efficient chauffeurs to provide quality
service to its customers as they come in direct contact with them.
Sales Literature
Main source of sales literature will be through our sales executives who will visit the corporates
individually. All information pertaining to the company will be provided to our customers through
brochuresanddirect mailing.Itwill provide the customerwithdetailed information about the different
packages available. In the future as the company grows, we will be able to advertise in travel & auto
magazines, newspapers, etc.

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Future Services
Future serviceswillcorrelate withthe growing demand of a wider returning client base. Sirona car hire
inits comingfuture can goin for collaborationwithother travel agencies,hotelsandexpanditsbusiness
and diversify into the sale of second hand cars.
Market Planning
Current Market Situation
Industry Analysis
The vehicle rental market can be divided in terms of
· Client type
· Location
· Rental schemes- car hire
Car lease
Self drive
Industry Participants
Multi national companies- hertz international
National companies- autoriders and meeru
Local players- mitra, auto cabs & orange
The car rental companies may wholly be
concentrated into car rental services eg: -ketan
travels pvt ltd or may be car rental + allied
business eg- autoriders and aqsa
Alliedbusiness such as hotel reservations, airline & railway ticketing, tour packages etc The Sirona car
hire DifferenceCarrentalsfrom Sironacar hire can meet your corporate needs ina number of different
ways. Whether you need a single car for one employee or an entire fleet for a convention group let
Sironacar hire showyouthe bestcar rental experience wherever and whenever you need it. There are
many, many ways in which Sirona car hire rental cars can make your daily business easier and more
efficientandeconomical.Considerthe followingdifferent suggestions on how Sirona car hire can serve
your corporate
needs:
· VisitingEmployees - Nomatterwhere youremployees are travelingonbusiness,canrelyon car rentals
from Sirona car hire to get them there safely and on time! Consider Sirona car hire rental cars for
employeestravelingto othercitiesandemployeestraveling to your own city. Give your employees the
A+ treatmenttheydeserve by giving them the opportunity to enjoy driving freedom and pleasure in a
quality car rental.
· Potential Clients - If yourbusinesswill be entertaininganypotential businessclientsin the near future,
seriouslyconsideranimpressive rentalcarto getyour meetingoff tothe right start. By offering a Sirona
car hire car, youcan showyour potential business clients how important you believe their business is!
· Local Traveling- Don't worry about having to pay employees miles for using their own car in-town on
business travel, instead, reserve one of our rental cars and get the best of both worlds! If any of your

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employeesmake daily drivesaroundthe region,consider a car rental from Sirona car hire to make their
driving more enjoyable.
· Convention Groups - Your business can benefit by providing employees with car rentals during
conventionsorlarge meetings!Make youremployeesfeel appreciatedand give themthe opportunityto
enjoy our car rentals after the business day has ended!
Factors of Competition
The following factors of competition give Sirona car hire a competitive edge over the other car rental
companies.
Quality:
Qualityof cars-Sironacar hire strivestoconsistentlyofferdependable vehicles. Each car is thoroughly
cleaned before every trip so that customers get a perfect car.
Quality services-Sirona car hire accords highest priority to fast and friendly customer service, safety
and comfort.
It strives to offer prompt, personal attention to every client. Our chauffeurs are trained to attend the
clients and always believe in giving service with a smile. Punctuality and promptness are the key
qualitiesof our chauffers. Our chauffeurs are uniformed, well behaved, equipped with mobile phone
,well versedwith the topography of the city and understand and speak English, Hindi and Marathi .The
company is open for 24 hours throughout the year.
Price: Sirona car hire offers its customers car rental packages at a competitive price without
compromising on quality or sacrificing company profits.
Convenienc e : All American Express, Visa,
MasterCard ,and BOB card are accepted. Sirona car hire makes car renting easy and hassle free for
corporates by opening a Sirona car hire corporate account.
Competitive Description
Sirona car hire has an advantage over other the other car dealers due to its location, which is at the
centerof its market. Sirona car hire also has round the clock facilities to meet the requirements of the
customer. Sironacar hire offers 4 categories of cars viz Mercedes, Lancers, Ford Ikon and Tata Indica to
its prospective customers
Main Competitors
· Airlinestie up:Hertzhas a tie up withjetairways underwhichjetairwaysoffers its domestic frequent
flyers car hire facility of Hertz .
· All India presence: Companies having all India presence e.g. autoriders enjoy higher patronage of
outstation contracts as in case of car breakdown, alternate cars can be arranged quickly.
· Alliedservicesproviders:Carrental companies providingcar hire and also allied services such as hotel
reservation, airline and railway ticketing and tour planning.
SWOT Analysis
Strengths
1. Quality service in terms of time, cost and comfort
2. Proximity of location near to airports, and other corporate houses.
3. Organized manner of communication with drivers
4. Niche market, initially only to corporates and hence less competition

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Weaknesses
1. The prices are fixed according to the market conditions (that is demand and supply)
2. Being a new entrant, it is more difficult to capture the market share
Opportunities
1. Online registration and booking
2. Can cater to corporate in other metropolitan cities
3. Providing new facilities like self drive
4. Can cater to travel agencies, banks, hotels etc. apart from corporates.
Threats
1. The car rental companies may wholly be concentrated into car rental services e.g.- ketan
travels pvt ltd or may be car rental + allied business e.g.- autoriders and aqsa
2. Rise in lease charges in the market due to inflation
Objectives
Financial Objectives:
1. To reduce the loses in the first two years (introduction stage).
2. To grow at a profitable rate after the introduction stage i.e. the growth stage.
Marketing Objectives:
1. To create a brand name in the market.
2. To create awareness among corporates.
3. To increase the sales revenue.
4. To clearly define the target market.
Market Trends and Growth
There isan increasingdemandof easyfacilityin travelingespeciallyinacitylike Mumbai.Different firms
are comingupin the marketto rent a car. Therefore itisimportantforSironacar hire todifferentiate its
services from others to attract a larger number of potential customers. Bringing new ideas in this
particular business is very much important, as customers are keen towards new types of affordable
services.
Market Needs
In corporate world,needof hiringcarsfor their employeesratherthanbuyingthemis more convenient.
There are differentlevelsof employees within a corporate world like top-level management or second
level management. Therefore many companies will hire different types of cars depending upon the
levels to which a particular employee belongs. Sirona car hire targets this variety in need and offers
differenttypesof carsdependinguponthe requirement.Thoughthe companyishiringdifferent cars for
differentemployeesbutstill Sirona car hire is taking care of all customers with a same concern. I.e. For
Sirona car hire customer’s satisfaction is at highest priority no matter who they are.
Marketing Strategy

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Target Market:
Sirona car hire plans to target corporate world customers, who expect to travel with good customer
service and convenience.
We are segmenting the market on the basis of purchasing approaches, benefits sought and usage
rate. Many companies have general purchasing policies
that prefer hiring or leasing the cars for their top-level and second level employees rather than
purchasinga car. Alsotheyare benefitedinmanywaysintermsof cost factorand qualityservice, which
includes time factor and comfort factor.
Positioning:
Sirona car hire will appeal to all types of corporate who require the services of vehicles for their
professional reasons.
Pricing strategy:
This company plans to be very competitive in its pricing strategy as it relates to other similar rental
agencies. We will carefully establish prices so that they do not seem too high, while at the same time
allowing us to obtain our business goals. We also have categorized the cars in terms of class.
Price grids
Car category Sirona car hire Autoriders
Rate per km Rate per km
Economy Rs 15/km Rs 19/km
Intermediate Rs 20/km Rs 23/km
Full size Rs 25/km Rs 35/km
Luxury Rs 75/km Rs 81/km
Car category
Economy Tata Indica
Intermediate Ford Ikon
Full size Lancer
Luxury Mercedes Benz
Location
We have tied up with garages near petrol pumps at three different locations
· Jublee hills which is close to major corporate
houses like Taj hotels, Hitech City ,etc
· Secunderabad near the major crowd travelling
markets.
· shamshabad near to the International Airport and
major Hotels.
Our cars will be available withchaufferscarryingcell phonessocommunicationwiththemis easy as the
demand for service arises.
Our office will be openfor24 hourswithtwooperators on shifts so that customers can avail anytime of
our services.
Our parking spots will also have an attendant who will clean the cars take care.

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Market communications:
Initiallywe are notspendingmuchon advertisingbutwe have employedsmartsales executiveswhowill
visit the corporate houses individually and try to convince them to avail of our services. Our sales
executives will help us in creating awareness among new customers and getting feedback from the
existing customers.
Later on, when profits start rising we can advertise in business magazines and newspapers etc.
Direct mail-we will be sending pamphlets through direct mail to our prospective corporate clients.
E-mail- we will be promoting our organization by sending e-mails to prospective clients.
Market Research & Development
A regular feedback is needed from the customers, and an accurate study of customer satisfaction and
identification of opportunities for future service development is needed from the feedback received
from the customers. For this we have to take our chauffers into confidence,train them to take regular
feed back from the customers,they arte the one’s who will help us build relationship with thew
customers as they will be in direct contact with the customers.
Action Programs
Sirona car hire will utilize a variety of sources to promote their service. Through the Internet,
telemarketing and direct mails, Sirona car hire will be able to spread their company name to various
people inthe focusedmarket segment. With the use of these sources as advertising agents we will be
able to attract potential customers
Organizational Structure
Marketing & sales
manager
Personnel
manager
Accountant Accountant
DSE
Finance manager
Receptionist
Organizational Structure
Sirona car hire is a private partnership equally owned by seven executive members. A few of the
executives of the company share the responsibility in the decision-making process. Each member
specializes in specific field within the company.
The combinationof eachmember’s skill allows our company to establish a successful conglomeration.
Long-Term Plan
Our long-term plans are:
To become market leaders in car rental business.
To increase our name recognition

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To be recognized for our outstanding service