The Official Glossary of Marketing and Sales Terms

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Since knowing is half the battle (a phrase lifted of course from the GI Joe animated series, again for the uninitiated), we have below a list of common marketing and sales terms you cannot afford to neglect lest you suffer from bad revenue numbers.

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The Official Glossary of Marketing and Sales Terms

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SMBs or Small to Mid-sized Businesses are so called due to their employee size and/or financial capacity. Typically, a business with 100 or fewer employees is considered small, while a business with 100-999 employees is medium-sized. Because of the limitations on their budget and infrastructure, they are often difficult to reach and sell to. But they also have the biggest potential in terms of growth and development.

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Why the need for a database cleanup? Simply put, a business can confidently claim success when ROI is consistently good, and ROI flows in when there’s enough or more legit customers buying your product or service, otherwise there wouldn’t be any business at all. The bottom line is, a business should keep its database in best health by getting rid of dead leads or zombie leads (as ThinkAdvisor calls them) in order to optimize time and effort on highly converting leads.

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The Official Glossary of Marketing and Sales Terms

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