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Professional Resume
Multimedia & Digital
Project Porfolio: 1988-2022
JAVIER LASA CASTRO
Mail: lasa.Javier@Gmail.com
Tel: +34 699 351 741
Linkedin: https://www.linkedin.com/in/javierlasa/

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Multimedia & Digital Projects - Javier Lasa -1988-2022
CD.I interactive
CD-ROM
Interactive multimedia
Internet
Hybrid CD-Internet
Consumer Internet
Television
Video & Televison
EITB basque public
TV service
1986-1990 1992-1999 1995-1999 2000-2005
MASTER TV (UK´London
1990-1992)
Consumer Internet
Local guides viapolis
(Vocento media group)
2º punto de giro
Head of digital channels
(Vocento media group
PROFESSIONAL SUMMARY 1986-2005

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Multimedia & Digital Projects - Javier Lasa -1988-2022
2005 2010 2012 2016
OTT 2ND SCREEN
INTERACTIVE VIDEO
LIVE + SOCIAL los40 live
streaming
Director of Cuatro web Tv redesign
European design awrads best web TV 2011
2010 First OTT
service of a py Tv
in spain
2008 -2012 Directos of Video
products for canal plus
2013-2016
Startup founder 500strong
SILICON VALLEY
PROFESSIONAL SUMMARY 2006-2015
2013 Premio Ondas Radio technical
achievement for visual visual radio
experience Yu los40 principales
2006 -2008 Head of product
Classifieds
Web production
Streaming video
Silicon valley

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Multimedia & Digital Projects - Javier Lasa -1988-2022
2015-2017
Elpais VR app development
Best news app 2016 (Google play)
PODIUM PODCAST ondas prive
2016
ELPAIS VIDEO product development
Google DNI PFP
Youtube integration Project
director 2017-2019
Head of R&D innovation are responsable
of proposals creation and definition and
Project developmenta
PROFESSIONAL SUMMARY 2015-2019
Virtual reality
Innovation
Podcast
Online video
2019-2021
STARTUP FOODTECH
BLAB GASTRONOMIC

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Multimedia & Digital Projects - Javier Lasa -1988-2022
ÑH6 Best Design Spain and Portugal
Society for News Design (SND)
Cuatro.com best web tv design for a
site with more than 10MM users 2009
El país app Awarded top 10 news
app worlwide source Imonitor
20111
Number 1 donwloaded app app
store Spain 2011 (Source: Apple)
2008 Fist pay Tv online
streaming service with 9
live channels In 2012
become yomvi with 500k
users and 30M donw
2013 Premio Ondas Radio technical
achievement for visual visual radio
experience Yu los40 principales
1.5 M revenue for los40
First Spanish second screen app for
Connected Tv 2010-
Fisrt Spanish banking website in 1995
MAIN ACHIEVEMENTS
Awarded 8 Google Dni Project total value
4Million € best spainhs speaking large
media performance in innovation
worldwide
Elpais VR app development
Awarded Best news app 2016 (Google
play)

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Interactive Multimedia
projects
1986-1995

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Javier Lasa started as a Entrepreneur setting up first interactive multimedia studio in the Basque Country. Director of content production with
more than 100 multimedia interactive projects completed for CD-ROM,(Mac Win) Cd-i.(compact disc interactive)
INTERACTIVE MULTIMEDIA
1992

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Multimedia & Digital Projects - Javier Lasa -1988-2022
In 1995 I started designing web projects, as first bank corporate web site in Spain (www.BBK.es)
FIRST WEB PROYECTS
1995

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Multimedia & Digital Projects - Javier Lasa -1988-2022
This year we develop hybrid project in CD-rom and web or point of information systems
HYBRID OFF/ONLINE PROYECTS
1998

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Head of digital Channels
Vocento Media group
1999-2005

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Multimedia & Digital Projects - Javier Lasa -1988-2022
23 newspapers in france Dos diarios nacionales Le Figaro (con Paris-Avenue) y Libération
Diecisiete diarios regionales y provinciales: Le Bien Public, La Charente Libre, Le Courrier de
L’Ouest, Le Courrier Picard, Le Dauphiné Libére, La Dépeche du Midi, La Dordogne Libre,
L’Eclair, Le Journal de Saone et Loire, Le Maine Libre, Nord Eclair, La Nouvelle République du
Centre Ouest, Presse Océan, Le Progrès, La République des Pyrénées, Sud Ouest e La Voix du
Nord
I joined Grupo Correo as Content Director for Viapolis.com, an European city guide
network in association with 23 Spanish publishers and 27 publishers in France. In 2001 I
became CEO responsible of business development
Main roles included: 1) Definition of business plan of Spanish joint venture. 2) Business
development with final customers (publishing an media industry) setting up the franchise
model network contact and final agreement supervision 3) Local commercialisation strategy
supervision 4) Coordination of different company functional areas ,sales production, and
finance 5)Product and online marketing coordinator
DIGITAL CITY GUIDES VIAPOLIS.COM
1999

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Vocento: Digital Channel Content Director product design and product policy and quality coordination for internet vertical
channels:, agreements with third party and content coordination for Internet vertical sites (local events and directories,
entertainment, sports, weather, ski, television, style) for vocento 14 websites.
VOCENTO DIGITAL CHANNELS DIRECTOR
2002

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Head product Classifieds
Grupo Prisa
2006-2008
2

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Product and Operation Manager CLASIFFIEDS June 2006-june 2008 Set up the classified product and operations, product design,
back office, CRM, payment system and data retrieval Clasificados.elpais.com (motor, real state and jobs) (45 people) 1,5 MM euros
revenue per year
GRUPO PRISA CLASSIFIEDS
2006

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I became Associate Product Director for Internet Prisa Brands (elpais.com, as.com, cincodias.com, cadenaser.es,
los40.com, cuatro.com, plus.es..
Responsability: Product development, design , Audience analytics , SEO, Community management IT
development and Mobility
2008 GRUPO PRISA DIGITAL PRODUCT DIRECTOR

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Redesign of all elpais.com services (weather, traffic, translator, maps,
games, Tv guide, Cinema., Video player and videogallery
GRUPO PRISA DIGITAL PRODUCT DIRECTOR
2008

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Children Channel VOD canal + spain 2008
Projets: Product
development, concept,
project management, design
of video and VOD for Canal +
spain
Champions league live streaming
subscription
CANAL PLUS SPAIN WEB TV
2008

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Direction of www.cuatro.com web Tv redesing, VOD live video and community
Live streaming of Tv series (Gominola HKM) cuatro TV
First spainuish young sitcom to stream
1,5 MM video views
Direction Redesign canal + new VOD portal
Project: Project coordination new redesign web TV
cuatro.com, new player canal +plus, and streaming
webseries
2009 WEB TV NEW SITE REDESING & DEVELOPMENT

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Los40.com player: Deign new VOD
musiic video
As.TV: player design VOD sports
El viajero: travel guides VOD
Elpais.com video player Infometeo videoplayer + twitter Cuatro.com web TV video player
MULTIMEDIA PRODUCTION
2010

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Infometeo: Multi screen PC mobile meteo channel with live video
2009 MULTISCREEN PRODUCT DEVELOPMENT

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2000-2013
Mobile projects design and
develeopment

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El pais.com first media iphone app
launched in Spain December 2008
Since 2008 to 2010 javier lasa has been Product Director of Mobility
department (resposnible of product design, development
coordination and maintenance
Elpais.com as.com Cinco dias. Infometeo.com
2009 MULTISCREEN PRODUCT DEVELOPMENT

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Director of development el pais Ipad (october 2010)
• Awarded top 10 news app worlwide
source Imonitor 2011
• Number 1 donwloaded app app store
Spain 2011 (Source: Apple)
2010 MOBILITY PRODUCT DEVELOPMENT

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Director of development canal plus for ipad
• Fist pay Tv online streaming
service with 9 live channels
• In 2012 become yomvi
Canal + VOD live TV ipad
2010 MOBILITY PRODUCT DEVELOPMENT

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Cinco dias ipad
Design and product development for Cinco dias tablet
2010 MOBILITY PRODUCT DEVELOPMENT

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LIVE STREAMING
VIDEO PROYECTS

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Firts media live streamin in Spain 2001. Liive streaming
El mundo Cinema awrards 50.000 users
Firts media live videochat with real time streaming
video (june2000)
Over mi past 4 years in TV production( 1986-1990) I always wanted to produce online video interactive
products
2000 LIVE STREAMING VIDEO

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Camara de meta an innovative project sinchronisihnig street runners with and online database for extact fisnish
lane picture retrieval
2005 LIVE STREAMING VIDEO

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Multimedia & Digital Projects - Javier Lasa -1988-2022
CR presentation in Madrid using wireless Live U technology
135.000 video views
18.000 concurrent users
Average time: 12,9 minutes
User commnets
13.500 comments in FB module
3500 user in facebook
2 position Google for ronaldo in following
days
2009 LIVE STREAMING VIDEO

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Live streaming of pamplona bull racing Sanfermines 2009
CUATRO TV
Audience: 81.000 users, Video views: 170.636 views
In prisa digital we achieved in 2009 150 live streamed
projects. Including PPV for Digital plus
los 40 gala Live streaming (December 2009)
Audience: 72.000 users with 4.400 simultaneous
200.000 video views. 22min
Production of Cadena dial music awrads live streaming
2009 LIVE STREAMING VIDEO

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Audience:
160.000 users
500.000 video views
7,9 minutes average conection
Los 40 gala 2010 used multicamera innovative interface on their music awards. The
user is encouraged to select a camera POW form 5 different simultaneous streams
2011 LIVE VIDEO MULTICAMERA CONCEPT

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R&D INNOVATION
PROYECTS

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Multimedia & Digital Projects - Javier Lasa -1988-2022
HOT SPOTS interactive objects Real time comments inside video signal
http://elviajero.elpais.com/destinos-2010/
http://www.infometeo.es/
Twitter comments embedded within video player presenting
dinamically user conversation. New Advertising format:
allow advertiser to show a sponsored tweet every six user
comments .
A tool for creating interactive objects (Hot spots)
embeded within video secuence.
Interactive video and social TV
2011 INTERACTIVE VIDEO AND SOCIAL TV

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2010 MULTICAMERA INTERFACES CONCEPT DESIGN

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Multimedia & Digital Projects - Javier Lasa -1988-2022 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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December
2010
01
02
03
04
October
2011
August
2012
December
2012
2011 CONNECTED TV APP DEVELOPMENT

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February
05
06
07
08
March March May
2012 CONNECTED TV APP DEVELOPMENT

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Multimedia & Digital Projects - Javier Lasa -1988-2022 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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2012 SECOND SCREEN TV APPS

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Multimedia & Digital Projects - Javier Lasa -1988-2022 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Word & Sentence translation
Subtitle
Tv-Learning is a innovative vocabulary learning experience
based on original version video content consumption.
User interact with synchronized subtitles on a tablet (2nd
screen) retrieving
translations while watching original
version video contents on a Connected TV (main screen).
Status:
· Back office & automatized workflow developed.
· Samsung Smart TV App developed.
· Tablet Android App developed
including learning game, and user’s stats.
2011 SMART TV & GAMIFICATION

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Multimedia & Digital Projects - Javier Lasa -1988-2022 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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Smart Tv karaoke: nd screen
Gaming app that allows users to sing with their smartphone synchronized with a Smart TV
BU: Los 40 Expected to submit to QA in january 2013
2013 SMART TV LOS 40 MUSIC KARAOKE APP

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Multimedia & Digital Projects - Javier Lasa -1988-2022
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• 2013 Premio Ondas Radio technical achievement for visual visual radio experience Yu los40 principales
2013 MULTISCREEN HTML5 PROYECT DEVELOPMENT

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NateiveAd first multiscreen
branded content distribution
platfform
2014 NATIVE ADS PROYECTS DEVELOPMENT

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Record views: ELECCIONES USA 140K VIEWS
Entrevista el fin de ETA
año
Promedio
alcance
Promedio de
reproducciones
Promedio de
comentarios
Promedio de
compartidos
2016 329.353 63.471 404 460
2016 FACEBOOK LIVE VIDEO WORKFLOW DEFINITION

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El concepto de Smart commuter Los dispositivos como
wereables ( watch, pulseras) no son aptos para consumo de
video pero sin para audio recogerán información y
notificaciones que se podrán sincronizar con otras pantallas
para su consumo
2016 APPLE WATCH EL PAIS APP DEVELOPMENT

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VR/AR projects
2009-2019

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Augmented Reality apps (Layar) geolacated Golf courses, travel information with meteo infomation
AR app Golf courses and weather info Para saber golf AR app El Viajero local travel information
2010 AUGMENTED REALITY

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Realidad Mixta
Unión RV y
realidad
aumentada
GOOGLE CARDBOARD SAMSUNG GEAR VR OCCULUS RIFT HTC VIVE
SONY PROJECT MORPHEUS
2017
2016
GOOGLE
DAYDREAM
METAGLASS
HOLOLENS
I worked as technical director of Elpais Inmersive
journalism Project Fukushima (shooted in Japan) in
2016, avalaible in 360 video and VR cardboard,
gear and oculus
This Project was awarded by Google best spanish
News app Android 2017
2017
Ver Video
2016 INMERSIVE JOURNALISM ( FUKUSHIMA)

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VR (this VR app was considered bets
of news app 2016 by Google spain.
The VR app can be consumed in
cardboard and Oculus headsets
ELPAIS VR

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Lista, los 40 al 1 (audio , video)
Data service
40 (XML)
LOS40 INMERSIVE EXPERIENCE

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AUGMENTED REALITY
Augmented reality
If the user opts for the AR option and the
device supports this, the camera will
open in order to scan the different
markers that will be included in the
written press and on the different
websites. These markers, once read, will
show the infographics, the object or the
associated multimedia.

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INNOVATION PROJECTS
GOOGLE DNI
2016-2019

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Key
Functions
• Responsible for autonomously developing usable prototypes for new technological and interactive products trends that will be relevant in
2-3 years
• Develop a detailed description of the R&D project defining objectives, potential customers and use cases.
• Define functional requirements as well as look&feel for the usable prototype
• Manage the development of the usable prototype
• Develop a business case for developed idea clearly defining the underlying business model , a cost estimation for the development and
revenues potentials for Prisa Group.
• Trends analysis and monitoring Future envisioning radar (conferenecs, leading innovators relationship)
• Create a R&D lab with state of art distribution technology devices and showroom, kowledge sharing
• Involve BU with innovation process
Key Skills
• Innovation
• Creativity
• Project Management
• Results orientation
• Teamwork
• Business Case Development
• Advanced technical and digital products skills
• Design& Usability UX
• Analytics and user behaviour
Inside the Digital Unit
• Engineering groups, Content Usability
Factory, PSD
Outside the Digital Unit:
• All Prisa Group areas for new ides
generation, Development partners.
• Number of new ideas from all different areas.
• Number of research project launched
• Project efficiency (in time, in quality, in budget)
• Quality Assurance Compliance
• Innovation KPI measurement, new product or
process
• Business value
• Create new value form existing content
Internal and External Interfaces Main KPIs
Mission
Responsible for monitoring technological market developments for Prisa group, identifying new technological trends that can be implemented
in a 2-3 year horizon and developing usable prototypes with an accompanying business case.
INNOVATION RESEARCH AND DEVELOPMENT

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Video& audio management
(VOD-Listreaming podcast)
Real time playlist creation
Linear channels
Real Time Video Analytics (big data)
Master of Contracs
Right Management & distribution engine) Live streaming event Calendar
Dynamic Metadata management
ELPAIS (HD)
Elpais HD next gen multimedia plattform
2017 GOOGLE DNI: ELPAIS HD

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Problem: audio is not serachable by SE and is not able to be shared in social networks
Solution: Speech to text automatic tanscription 90% accuracy and Biometrics filters for sepakers indetification
First time in Spanish language (launched august 2017 in spain (Play SER) to be implemented in 6 LATAM countries 2018
Massive production 40% of total monthly production transcribed 5000k audio /month (25k minutes/month
Conversión audio to video with full trancription
2016 GOOGLE DNI: PROJECT HERTZ: SPEECH TO TEXT
Google FUNDED: 500K€

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GOOGLE DNI: BRAND SAFETY & AD QUAILTY
2018
Google FUNDED: 350K€

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Toolbar
Preview & Export
Assets features
VR-INFOGRAPHIC Project is a project developed by Prisa
Technology within the Google DNI Innovation Program
that has three objectives:
• Develop an AUTOMATED production platform that
integrates the design and production of infographics
into multi-device environments: print, mobile,
television and immersive experiences VR and AR in a
unified way.
• Offer a MARKETPLACE of sale and exchange on
objects and projects of immersive infographics
• Analyze NEW FORMATS and NARRATIVES immersive,
reducing production times, integrating new
marketing formats
The project will be carried out in collaboration with El
País and will be extended to the rest of the Group
companies
Google FUNDED: 500K€
Project Dates: 01/10/2017 al 1/10/2018
GOOGLE DNI: VR INFOGRAPHIC
2018

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BRANDED CONTENT
PLANNING AND
FORECASTING MODULE
§ Campaign Calendar
(compatible with Google
calendar for each team
member accessing
information)
§ Campaign forecast and
future revenue
forecasting
§ Commercial clustering
demand conflicts
forecasting
CAMPAING
MANAGER
§ Campaign performance
§ Propension strategies
§ User segments definition
and configuration A/B
testing real time
• Advertiser
• Campaign
• Dates
• Editorial category
• Content format
• Metadata
DECISSION MODULE
§ Decision Module: This
is the module which tells
the Campaign manager
what BC show a
particular user based on
that user profile and how
the campaigns are
achieving their
objectives. It has two
main parts:
• User based: It uses
contextual and
behavioural techniques
• Objective based: It
uses CTR optimization
techniques
CAMPAIGN
REPORTS-ÁDVANCED
BC ANALIYTICS
§ Previous published
§ Campaign repository
§ General Dashboard
(branded content
performance)
CHROME
EXTENSION
Chrome plugin which, when
activated, will allow the
sales team, or clients, to
see what positions have
Campaign running on them,
rotate through the active BC
on those position, and the
goal fullfillment of those BC.
Since it would require a
login, each client would only
be able to see how their
own BC is doing
GOOGLE DNI: BRANDED CONTENT OPTIMIZATION
Google FUNDED: 500K€

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STARTUP FOODTECH
IN 2019 I FOUNDED A STARTUP MIXING
TECHNOLOGY AND RESTAURANT EXPERIENCES

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Multimedia & Digital Projects - Javier Lasa -1988-2022
PROYECTO: ESCAPARATE INTERACTIVO
EMPLAZAMIENTO BILBAO BERRIA
BARCELONA FECHA: SEPTIEMBRE 2018
Escaparate interactivo en cloud con cámaras
de reconocimiento de imagen (para analítica
de presencia y de sentimiento) y análisis de
ratio de conversión escaparate /comedor
PROYECTO: CABINA SENSORIAL VR
EMPLAZAMIENTO BESO BEACH IBIZA
FECHA: AGOSTO 2018
Experiencia individual de inmersión en
actividades en Ibiza a través de video 360
sincronizado con sensores (viento, calor,
olores y movimiento) Actualización de
contenidos desde un CMS centralizado
PROYECTO: MESA INTERACTIVA
EMPLAZAMIENTO BILBAO BERRIA
BARCELONA FECHA: ABRIL 2019
Menú 3D y realidad aumentada
Juegos Interactivos
Etiquetas RDIF
Porduct placement
Video mapping
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FOODTECH PROJECTS
Robot Betty
Función: robot repostero
Ubicación: MELIA Sitges marzo
2019

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Multimedia & Digital Projects - Javier Lasa -1988-2022
INMERSIVE EXPERIENCES PRODUCTION DIGITAL & PHYSICAL SPACES
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MARCAS Y PRODUCTOS COMPARTIR DOCUMENTOS ANTENAS RDFI IDENTIFICACIÓN PRODUCTOS
JUEGOS INTERACTIVOS GASTRONOMIA
SELECCIÓN PRODUCTOS

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Multimedia & Digital Projects - Javier Lasa -1988-2022
Plataforma CMS
gestor contenidos
inmersivos
Red de salas
Click & Play
Gastroshow ha desarrollado una plataforma propietaria que
permite la actualización de contenidos en minutos.
Ø Control de sala por personal del cliente
Ø Encendido y apagado
> Control de sonido y aromas
> Actualización de logos y textos en tiempo real
> Señal directo de TV
Ø Conectar canales de redes sociales en la sala
Ø CMS Actualización remota de contenidos
Ø Posibilidad Conectar mundos 3D (metaverso) navegación e
interacción avatares en la sala
Ø Posibilidad streaming video actividad de la sala
Gestión Remota
en Cloud
CMS Actualización remota de contenidos
Para nosotros, es el centro de todo. Disponemos de una
tecnología propietaria que permite personalizar cada
experiencia.
Gracias al uso de diferentes tecnologías,
conseguimos desarrollar lo que se
pensaba imposible.
Hardware
Software
TECHNOLOGY PLATFORM

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DEMO PATROCINIO LUJO
DEMO PATROCINIO MOTOR
EXPERIENCIA GASTROSHOW
EXPERIENCIA ARTE
PROJETS VIDEO EXAMPLES
AWAKEN YOUR SENSES HARD ROCK
TOUR EUROPA TURISMO BIZKAIA

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LETS GET IN TOUCH
CONTAC ME AT:
JAVIER LASA CASTRO
Mail: lasa.Javier@Gmail.com
Tel: +34 699 351 741
Linkedin: https://www.linkedin.com/in/javierlasa/