1.
Professional summary
Digital projects 1986-2019
JAVIER LASA CASTRO
Mail: lasa.Javier@Gmail.com
Tel: 699 351 741
Linkedin: https://www.linkedin.com/in/javierlasa/

2.
Director Innovación de producto Grupo Prisa
+ 300 proyectos digitales completados.
Móvil: 699 35 17 41
e-mail:lasa.javier@gmail.com
CONTACTO
Linkedin: linkedin.com/in/javierlasa
Twitter: http://twitter.com/javier_lasa
EXPERIENCIA PROFESIONAL
2019-2015
2013-2015
2013-2010
2010-2006
2006-2001
2001-1999
1992-1999
Experiencia startup: Seleccionado programa
500startups, Silicon Valley, USA.
Director R&D área digital Grupo Prisa.
Director Operaciones Clasificados Online El país
Director Canales digitales Vocento grupo de
Comunicación.
Director contenidos Viapolis Red ciudades
digitales (Vocento-Unidad editorial-Grupo
Godó)
Director contenidos Intregra Multimedia
primer estudio independiente CD-I en España.
2019 Director Innovación y Fundador B-LAB GASTRONOMIC
startup #foodtech
PROFESOR
• Master of Arts in Television Production (M.A) Middlesex
University, Londres, UK
• Licenciado en Publicidad Universidad del País Vasco,
Bilbao
• Licenciado en Periodismo (FCCII) Universidad
Complutense, Madrid
FORMACIÓN ACADÉMICA
1992
1990
1988
PREMIOS Y RECONOCIMIENTOS
• Premio mejor startup innovación Turismo y restauración
(Meliá Hoteles Challenge,) B-LAB GASTRONOMIC
• Ganador subvención 8 proyectos de innovación Google DNI
(4M€) Director innovación prisa
• Premio Google mejor app noticias en VR 2016(Fukushima)
Dirección técnica
• Premio Apple mejor app de noticias ipad (elpais) Director
Proyecto
• Premio Ondas mejor proyecto innovación Radio Adventure
para los 40
2016
2011
2011
2019-2017
2018
• Profesor Producción video digital
(The Valley)
• Profesor TV Futuro en ICEMD
• Profesor VR/IOT en The Valley
• Profesor Master: Periodismo
Digital, Universidad pontifica
Salamanca-para presidencia
República Dominicana.
CONFERENCIAS
BASQUE CULINARY CENTER
LE-PRODCUT CONF
HIP HORECA
CODEMOTION ROME
-Restaurant of the Future -
NEWSXCHANGE Ámsterdam –
Newsroom innovation –
OME EXPO Madrid
JAVIER LASA

3.
3
Digital Projects - Javier Lasa -1992-2019
Key
Functions
• Responsible for autonomously developing usable prototypes for new technological and interactive products trends that will be relevant in
2-3 years
• Develop a detailed description of the R&D project defining objectives, potential customers and use cases.
• Define functional requirements as well as look&feel for the usable prototype
• Manage the development of the usable prototype
• Develop a business case for developed idea clearly defining the underlying business model , a cost estimation for the development and
revenues potentials for Prisa Group.
• Trends analysis and monitoring Future envisioning radar (conferenecs, leading innovators relationship)
• Create a R&D lab with state of art distribution technology devices and showroom, kowledge sharing
• Involve BU with innovation process
Key Skills
• Innovation
• Creativity
• Project Management
• Results orientation
• Teamwork
• Business Case Development
• Advanced technical and digital products skills
• Design& Usability UX
• Analytics and user behaviour
Inside the Digital Unit
• Engineering groups, Content Usability
Factory, PSD
Outside the Digital Unit:
• All Prisa Group areas for new ides
generation, Development partners.
• Number of new ideas from all different areas.
• Number of research project launched
• Project efficiency (in time, in quality, in budget)
• Quality Assurance Compliance
• Innovation KPI measurement, new product or
process
• Business value
• Create new value form existing content
Internal and External Interfaces Main KPIs
Mission
Responsible for monitoring technological market developments for Prisa group, identifying new technological trends that can be implemented
in a 2-3 year horizon and developing usable prototypes with an accompanying business case.
INNOVATION RESEARCH AND DEVELOPMENT

4.
4
Digital Projects - Javier Lasa -1992-2019
CD.I interactive
CD-ROM
Interactive multimedia
Internet
Hybrid CD-Internet
Consumer InternetTelevision
Video & Televison
EITB basque public
TV service
1986-1990 1992-1999 1995-1999 2000-2005
MASTER TV (UK´London
1990-1992)
Consumer Internet
Local guides viapolis
(Vocento media group)
2º punto de giro
Head of digital channels
(Vocento media group
Resumen profesional Javier Lasa -1999-2019
PROFESSIONAL SUMMARY 1986-2005

5.
5
Digital Projects - Javier Lasa -1992-2019
2005 2010 2012 2016
OTT 2ND SCREEN
INTERACTIVE VIDEO
LIVE + SOCIAL los40 live
streaming
Director of Cuatro web Tv redesign
European design awrads best web TV 2011
2010 First OTT
service of a py Tv
in spain
2008 -2012 Directos of Video
products for canal plus
2013-2016
Startup founder 500strong
SILICON VALLEY
PROFESSIONAL SUMMARY 2006-2015
2013 Premio Ondas Radio technical
achievement for visual visual radio
experience Yu los40 principales
2006 -2008 Head of product
Classifieds
Web production
Streaming video
Silicon valley

6.
6
Digital Projects - Javier Lasa -1992-2019
2015-2017
Elpais VR app development
Best news app 2016 (Google play)
PODIUM PODCAST ondas prive
2016
ELPAIS VIDEO product development
Google DNI PFP
Youtube integration Project
director 2017-2019
Head of R&D innovation are responsable
of proposals creation and definition and
Project developmenta
PROFESSIONAL SUMMARY 2015-2019
Virtual reality
InnovationPodcast
Online video

7.
7
Digital Projects - Javier Lasa -1992-2019
ÑH6 Best Design Spain and Portugal
Society for News Design (SND)
Cuatro.com best web tv design for a
site with more than 10MM users 2009
El país app Awarded top 10 news
app worlwide source Imonitor
20111
Number 1 donwloaded app app
store Spain 2011 (Source: Apple)
2008 Fist pay Tv online
streaming service with 9
live channels In 2012
become yomvi with 500k
users and 30M donw
2013 Premio Ondas Radio technical
achievement for visual visual radio
experience Yu los40 principales
1.5 M revenue for los40
First Spanish second screen app for
Connected Tv 2010-
Fisrt Spanish banking website in 1995
MAIN ACHIEVEMENTS
Awarded 8 Google Dni Project total value
4Million € best spainhs speaking large
media performance in innovation
worldwide
Elpais VR app development
Awarded Best news app 2016 (Google
play)

8.
Interactive Multimedia
projects
1986-1995

9.
9
Digital Projects - Javier Lasa -1992-2019
Javier Lasa started as a Entrepreneur setting up first interactive multimedia studio in the Basque Country. Director of content production with
more than 100 multimedia interactive projects completed for CD-ROM,(Mac Win) Cd-i.(compact disc interactive)
INTERACTIVE MULTIMEDIA1992

10.
10
Digital Projects - Javier Lasa -1992-2019
In 1995 I started designing web projects, as first bank corporate web site in Spain (www.BBK.es)
FIRST WEB PROYECTS1995

11.
11
Digital Projects - Javier Lasa -1992-2019
This year we develop hybrid project in CD-rom and web or point of information systems
HYBRID OFF/ONLINE PROYECTS1998

12.
Head of digital Channels
Vocento Media group
1999-2005

13.
13
Digital Projects - Javier Lasa -1992-2019
23 newspapers in france Dos diarios nacionales Le Figaro (con Paris-Avenue) y Libération
Diecisiete diarios regionales y provinciales: Le Bien Public, La Charente Libre, Le Courrier de
L’Ouest, Le Courrier Picard, Le Dauphiné Libére, La Dépeche du Midi, La Dordogne Libre,
L’Eclair, Le Journal de Saone et Loire, Le Maine Libre, Nord Eclair, La Nouvelle République du
Centre Ouest, Presse Océan, Le Progrès, La République des Pyrénées, Sud Ouest e La Voix du
Nord
I joined Grupo Correo as Content Director for Viapolis.com, an European city guide
network in association with 23 Spanish publishers and 27 publishers in France. In 2001 I
became CEO responsible of business development
Main roles included: 1) Definition of business plan of Spanish joint venture. 2) Business
development with final customers (publishing an media industry) setting up the franchise
model network contact and final agreement supervision 3) Local commercialisation strategy
supervision 4) Coordination of different company functional areas ,sales production, and
finance 5)Product and online marketing coordinator
DIGITAL CITY GUIDES VIAPOLIS.COM1999

14.
14
Digital Projects - Javier Lasa -1992-2019
Vocento: Digital Channel Content Director product design and product policy and quality coordination for internet vertical
channels:, agreements with third party and content coordination for Internet vertical sites (local events and directories,
entertainment, sports, weather, ski, television, style) for vocento 14 websites.
VOCENTO DIGITAL CHANNELS DIRECTOR2002

15.
Head product Classifieds
Grupo Prisa
2006-2008
2

16.
16
Digital Projects - Javier Lasa -1992-2019
Product and Operation Manager CLASIFFIEDS June 2006-june 2008 Set up the classified product and operations, product design,
back office, CRM, payment system and data retrieval Clasificados.elpais.com (motor, real state and jobs) (45 people) 1,5 MM euros
revenue per year
GRUPO PRISA CLASSIFIEDS2006

17.
17
Digital Projects - Javier Lasa -1992-2019
I became Associate Product Director for Internet Prisa Brands (elpais.com, as.com, cincodias.com, cadenaser.es,
los40.com, cuatro.com, plus.es..
Responsability: Product development, design , Audience analytics , SEO, Community management IT
development and Mobility
2008 GRUPO PRISA DIGITAL PRODUCT DIRECTOR

18.
18
Digital Projects - Javier Lasa -1992-2019
Redesign of all elpais.com services (weather, traffic, translator, maps,
games, Tv guide, Cinema., Video player and videogallery
GRUPO PRISA DIGITAL PRODUCT DIRECTOR2008

19.
19
Digital Projects - Javier Lasa -1992-2019
Children Channel VOD canal + spain 2008
Projets: Product
development, concept,
project management, design
of video and VOD for Canal +
spain
Champions league live streaming
subscription
CANAL PLUS SPAIN WEB TV2008

20.
20
Digital Projects - Javier Lasa -1992-2019
Direction of www.cuatro.com web Tv redesing, VOD live video and community
Live streaming of Tv series (Gominola HKM) cuatro TV
First spainuish young sitcom to stream
1,5 MM video views
Direction Redesign canal + new VOD portal
Project: Project coordination new redesign web TV
cuatro.com, new player canal +plus, and streaming
webseries
2009 WEB TV NEW SITE REDESING & DEVELOPMENT

21.
21
Digital Projects - Javier Lasa -1992-2019
Los40.com player: Deign new VOD
musiic video
As.TV: player design VOD sportsEl viajero: travel guides VOD
Elpais.com video player Infometeo videoplayer + twitter Cuatro.com web TV video player
MULTIMEDIA PRODUCTION2010

22.
22
Digital Projects - Javier Lasa -1992-2019
Infometeo: Multi screen PC mobile meteo channel with live video
2009 MULTISCREEN PRODUCT DEVELOPMENT

23.
2000-2013
Mobile projects design and
develeopment

24.
24
Digital Projects - Javier Lasa -1992-2019
El pais.com first media iphone app
launched in Spain December 2008
Since 2008 to 2010 javier lasa has been Product Director of Mobility
department (resposnible of product design, development
coordination and maintenance
Elpais.com as.com Cinco dias. Infometeo.com
2009 MULTISCREEN PRODUCT DEVELOPMENT

25.
25
Digital Projects - Javier Lasa -1992-2019
Director of development el pais Ipad (october 2010)
• Awarded top 10 news app worlwide
source Imonitor 2011
• Number 1 donwloaded app app store
Spain 2011 (Source: Apple)
2010 MOBILITY PRODUCT DEVELOPMENT

26.
26
Digital Projects - Javier Lasa -1992-2019
Director of development canal plus for ipad
• Fist pay Tv online streaming
service with 9 live channels
• In 2012 become yomvi
Canal + VOD live TV ipad
2010 MOBILITY PRODUCT DEVELOPMENT

27.
27
Digital Projects - Javier Lasa -1992-2019
Cinco dias ipad
Design and product development for Cinco dias tablet
2010 MOBILITY PRODUCT DEVELOPMENT

28.
LIVE STREAMING
VIDEO PROYECTS

29.
29
Digital Projects - Javier Lasa -1992-2019
Firts media live streamin in Spain 2001. Liive streaming
El mundo Cinema awrards 50.000 users
Firts media live videochat with real time streaming
video (june2000)
Over mi past 4 years in TV production( 1986-1990) I always wanted to produce online video interactive
products
2000 LIVE STREAMING VIDEO

30.
30
Digital Projects - Javier Lasa -1992-2019
Camara de meta an innovative project sinchronisihnig street runners with and online database for extact fisnish
lane picture retrieval
2005 LIVE STREAMING VIDEO

31.
31
Digital Projects - Javier Lasa -1992-2019
CR presentation in Madrid using wireless Live U technology
135.000 video views
18.000 concurrent users
Average time: 12,9 minutes
User commnets
13.500 comments in FB module
3500 user in facebook
2 position Google for ronaldo in following
days
2009 LIVE STREAMING VIDEO

32.
32
Digital Projects - Javier Lasa -1992-2019
Live streaming of pamplona bull racing Sanfermines 2009
CUATRO TV
Audience: 81.000 users, Video views: 170.636 views
In prisa digital we achieved in 2009 150 live streamed
projects. Including PPV for Digital plus
los 40 gala Live streaming (December 2009)
Audience: 72.000 users with 4.400 simultaneous
200.000 video views. 22min
Production of Cadena dial music awrads live streaming
2009 LIVE STREAMING VIDEO

33.
33
Digital Projects - Javier Lasa -1992-2019
Audience:
160.000 users
500.000 video views
7,9 minutes average conection
Los 40 gala 2010 used multicamera innovative interface on their music awards. The
user is encouraged to select a camera POW form 5 different simultaneous streams
2011 LIVE VIDEO MULTICAMERA CONCEPT

34.
R&D INNOVATION
PROYECTS

35.
35
Digital Projects - Javier Lasa -1992-2019
HOT SPOTS interactive objects Real time comments inside video signal
http://elviajero.elpais.com/destinos-2010/
http://www.infometeo.es/
Twitter comments embedded within video player presenting
dinamically user conversation. New Advertising format:
allow advertiser to show a sponsored tweet every six user
comments .
A tool for creating interactive objects (Hot spots)
embeded within video secuence.
Interactive video and social TV
2011 INTERACTIVE VIDEO AND SOCIAL TV

36.
36
Digital Projects - Javier Lasa -1992-2019
2010 MULTICAMERA INTERFACES CONCEPT DESIGN

37.
37
Digital Projects - Javier Lasa -1992-2019 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
37
December
2010
01
02
03
04
October
2011
August
2012
December
2012
2011 CONNECTED TV APP DEVELOPMENT

38.
38
Digital Projects - Javier Lasa -1992-2019
38
February
05
06
07
08
March March May
2012 CONNECTED TV APP DEVELOPMENT

39.
39
Digital Projects - Javier Lasa -1992-2019 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
39
2012 SECOND SCREEN TV APPS

40.
40
Digital Projects - Javier Lasa -1992-2019 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
40
Word & Sentence translation
Subtitle
Tv-Learning is a innovative vocabulary learning experience
based on original version video content consumption.
User interact with synchronized subtitles on a tablet (2nd
screen) retrieving
translations while watching original
version video contents on a Connected TV (main screen).
Status:
· Back office & automatized workflow developed.
· Samsung Smart TV App developed.
· Tablet Android App developed
including learning game, and user’s stats.
2011 SMART TV & GAMIFICATION

41.
41
Digital Projects - Javier Lasa -1992-2019 R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
41
Smart Tv karaoke: nd screen
Gaming app that allows users to sing with their smartphone synchronized with a Smart TV
BU: Los 40 Expected to submit to QA in january 2013
2013 SMART TV LOS 40 MUSIC KARAOKE APP

42.
42
Digital Projects - Javier Lasa -1992-2019
42• 2013 Premio Ondas Radio technical achievement for visual visual radio experience Yu los40 principales
2013 MULTISCREEN HTML5 PROYECT DEVELOPMENT

43.
43
Digital Projects - Javier Lasa -1992-2019
NateiveAd first multiscreen
branded content distribution
platfform
2014 NATIVE ADS PROYECTS DEVELOPMENT

44.
44
Digital Projects - Javier Lasa -1992-2019
Record views: ELECCIONES USA 140K VIEWSEntrevista el fin de ETA
año
Promedio
alcance
Promedio de
reproducciones
Promedio de
comentarios
Promedio de
compartidos
2016 329.353 63.471 404 460
2016 FACEBOOK LIVE VIDEO WORKFLOW DEFINITION

45.
45
Digital Projects - Javier Lasa -1992-2019
El concepto de Smart commuter Los dispositivos como
wereables ( watch, pulseras) no son aptos para consumo de
video pero sin para audio recogerán información y
notificaciones que se podrán sincronizar con otras pantallas
para su consumo
2016 APPLE WATCH EL PAIS APP DEVELOPMENT

46.
VR/AR projects
2009-2019

47.
47
Digital Projects - Javier Lasa -1992-2019
Augmented Reality apps (Layar) geolacated Golf courses, travel information with meteo infomation
AR app Golf courses and weather info Para saber golf AR app El Viajero local travel information
2010 AUGMENTED REALITY

48.
48
Digital Projects - Javier Lasa -1992-2019
Realidad Mixta
Unión RV y
realidad
aumentada
GOOGLE CARDBOARD SAMSUNG GEAR VR OCCULUS RIFT HTC VIVE
SONY PROJECT MORPHEUS
20172016
GOOGLE
DAYDREAM
METAGLASS
HOLOLENS
I worked as technical director of Elpais Inmersive
journalism Project Fukushima (shooted in Japan) in
2016, avalaible in 360 video and VR cardboard,
gear and oculus
This Project was awarded by Google best spanish
News app Android 2017
2017
Ver Video
2016 INMERSIVE JOURNALISM ( FUKUSHIMA)

49.
49
Digital Projects - Javier Lasa -1992-2019
VR (this VR app was considered bets
of news app 2016 by Google spain.
The VR app can be consumed in
cardboard and Oculus headsets
ELPAIS VR

50.
50
Digital Projects - Javier Lasa -1992-2019
Lista, los 40 al 1 (audio , video)
Data service
40 (XML)
LOS40 INMERSIVE EXPERIENCE

51.
51
Digital Projects - Javier Lasa -1992-2019
AUGMENTED REALITY
Augmented reality
If the user opts for the AR option and the
device supports this, the camera will
open in order to scan the different
markers that will be included in the
written press and on the different
websites. These markers, once read, will
show the infographics, the object or the
associated multimedia.

52.
INNOVATION PROJECTS
GOOGLE DNI
2016-2019

53.
53
Digital Projects - Javier Lasa -1992-2019
Video& audio management
(VOD-Listreaming podcast)
Real time playlist creation
Linear channels
Real Time Video Analytics (big data)
Master of Contracs
Right Management & distribution engine) Live streaming event Calendar
Dynamic Metadata management
ELPAIS (HD)Elpais HD next gen multimedia plattform
2017 GOOGLE DNI: ELPAIS HD

54.
54
Digital Projects - Javier Lasa -1992-2019
Problem: audio is not serachable by SE and is not able to be shared in social networks
Solution: Speech to text automatic tanscription 90% accuracy and Biometrics filters for sepakers indetification
First time in Spanish language (launched august 2017 in spain (Play SER) to be implemented in 6 LATAM countries 2018
Massive production 40% of total monthly production transcribed 5000k audio /month (25k minutes/month
Conversión audio to video with full trancription
2016 GOOGLE DNI: PROJECT HERTZ: SPEECH TO TEXT
Google FUNDED: 500K€

55.
55
Digital Projects - Javier Lasa -1992-2019
GOOGLE DNI: BRAND SAFETY & AD QUAILTY2018
Google FUNDED: 350K€

56.
56
Digital Projects - Javier Lasa -1992-2019
Toolbar
Preview & Export
Assets features
VR-INFOGRAPHIC Project is a project developed by Prisa
Technology within the Google DNI Innovation Program
that has three objectives:
• Develop an AUTOMATED production platform that
integrates the design and production of infographics
into multi-device environments: print, mobile,
television and immersive experiences VR and AR in a
unified way.
• Offer a MARKETPLACE of sale and exchange on
objects and projects of immersive infographics
• Analyze NEW FORMATS and NARRATIVES immersive,
reducing production times, integrating new
marketing formats
The project will be carried out in collaboration with El
País and will be extended to the rest of the Group
companies
Google FUNDED: 500K€
Project Dates: 01/10/2017 al 1/10/2018
GOOGLE DNI: VR INFOGRAPHIC2018

57.
57
Digital Projects - Javier Lasa -1992-2019
BRANDED CONTENT
PLANNING AND
FORECASTING MODULE
§ Campaign Calendar
(compatible with Google
calendar for each team
member accessing
information)
§ Campaign forecast and
future revenue
forecasting
§ Commercial clustering
demand conflicts
forecasting
CAMPAING
MANAGER
§ Campaign performance
§ Propension strategies
§ User segments definition
and configuration A/B
testing real time
• Advertiser
• Campaign
• Dates
• Editorial category
• Content format
• Metadata
DECISSION MODULE
§ Decision Module: This
is the module which tells
the Campaign manager
what BC show a
particular user based on
that user profile and how
the campaigns are
achieving their
objectives. It has two
main parts:
• User based: It uses
contextual and
behavioural techniques
• Objective based: It
uses CTR optimization
techniques
CAMPAIGN
REPORTS-ÁDVANCED
BC ANALIYTICS
§ Previous published
§ Campaign repository
§ General Dashboard
(branded content
performance)
CHROME
EXTENSION
Chrome plugin which, when
activated, will allow the
sales team, or clients, to
see what positions have
Campaign running on them,
rotate through the active BC
on those position, and the
goal fullfillment of those BC.
Since it would require a
login, each client would only
be able to see how their
own BC is doing
GOOGLE DNI: BRANDED CONTENT OPTIMIZATION
Google FUNDED: 500K€

58.
TO BE CONTINUED..
IN 2019 I FOUNDED A STARTUP MIXING
TECHNOLOGY AND RESTAURANT EXPERIENCES
SEE NEXT DOCUMENT