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E crm 112520-123741

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J
Jatin Kalra
EducationBusinessTechnology
1 of 18
Using E-CRM for a unified view of the customer COMMUNICATIONS OF THE ACM, April 2003, Vol.46 No.4 Shan L. Pan & Jae-Nam Lee Reporter: Shing-Jiun Tsai
outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
The emergence of e-CRM ,[object Object],[object Object],[object Object]
[object Object]
Key applications of e-CRM ,[object Object],[object Object],[object Object]
 
Key applications of e-CRM ,[object Object],[object Object],[object Object],[object Object]
Key applications of e-CRM ,[object Object],[object Object],[object Object],[object Object]
Key applications of e-CRM ,[object Object],[object Object],[object Object],[object Object]
Key applications of e-CRM ,[object Object],[object Object],[object Object]
Key applications of e-CRM ,[object Object],[object Object]
Management steps for e-CRM integration
Management steps for e-CRM integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Management steps for e-CRM integration ,[object Object],[object Object],[object Object],[object Object]
conclusions ,[object Object],[object Object],[object Object]
[object Object]

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E crm 112520-123741

  • 1. Using E-CRM for a unified view of the customer COMMUNICATIONS OF THE ACM, April 2003, Vol.46 No.4 Shan L. Pan & Jae-Nam Lee Reporter: Shing-Jiun Tsai
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Management steps for e-CRM integration
  • 15.
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  • 18.