SlideShare uma empresa Scribd logo
1 de 14
Baixar para ler offline
EVENTS PRODUCTION MEDIA
Live Wire Media believesLive Wire Media believes
success begins with thesuccess begins with the
foundation of rock-solidfoundation of rock-solid
relationships. These relation-relationships. These relation-
ships evolve out of trust,ships evolve out of trust,
commitment, energy andcommitment, energy and
support. From this founda-support. From this founda-
tion, we create and supporttion, we create and support
events and brands.events and brands.
For the past 25 years, my partner and I have been committed to runningFor the past 25 years, my partner and I have been committed to running
and producing first class events, developing successful properties andand producing first class events, developing successful properties and
executing strategic corporate activations. Through the creation of Liveexecuting strategic corporate activations. Through the creation of Live
Wire Media, we have consolidated our talents and created a fast grow-Wire Media, we have consolidated our talents and created a fast grow-
ing company of hard workers to deliver great value to our sponsors anding company of hard workers to deliver great value to our sponsors and
memorable events to our publics. Our team is passionate and strategicmemorable events to our publics. Our team is passionate and strategic
when it comes to connecting brands to their publics within our eventswhen it comes to connecting brands to their publics within our events
and corporate activations. We believe in today’s world, the passion youand corporate activations. We believe in today’s world, the passion you
put into your work will make you stand above the crowd.put into your work will make you stand above the crowd.
Included in the overview of Live Wire Media are the highlights ofIncluded in the overview of Live Wire Media are the highlights of
something we are truly proud of, our first year as a company. We havesomething we are truly proud of, our first year as a company. We have
grown into a recognizable company on the East Coast and will expandgrown into a recognizable company on the East Coast and will expand
more in the upcoming year. Our 2015 goal is to connect brands withmore in the upcoming year. Our 2015 goal is to connect brands with
our patrons to excite them about the brand’s story and product in anour patrons to excite them about the brand’s story and product in an
engaging and meaningful way. Live Wire Media’s highly-skilled staffengaging and meaningful way. Live Wire Media’s highly-skilled staff
can strategically plan, create and execute events, corporate activations,can strategically plan, create and execute events, corporate activations,
publicrelationsinitiativesandmore.Wecanandwillcustomizeapacketpublicrelationsinitiativesandmore.Wecanandwillcustomizeapacket
to fit your needs and achieve your goals.to fit your needs and achieve your goals.
When all is said and done, Live Wire Media takes a brand’s goal andWhen all is said and done, Live Wire Media takes a brand’s goal and
makes it our goal. Let’s work together.makes it our goal. Let’s work together.
OCMD
OCEAN CITY
J e e p w e e k
Brad Hoffman, CEO Todd Burbage, COO
L to R: Brad Hoffman,
Candy Clark of “American Graffiti”, Todd Burbage
VIRGINIA HOT ROD & CUSTOM CAR SHOW
TheVirginiaHotRodandCustomCarShowisthefirstoftwoinauguraleventsforLiveWireMediain2014.
The 2-day show is held in Hampton, Virginia during early spring. The event gives car lovers on the East
Coast a chance to awaken from winter hibernation and celebrate classic cars and 1950s, 1960s and 1970s
culture. The Virginia Hot Rod and Custom Car Show features the best classics, muscle cars, restored cars,
classictrucks,prostreetcarsandcustombikesfromtheMid-AtlanticandSouthEast.
FAST FACTS:
• The Inaugural Virginia Hot Rod and Custom Car Show
sold out all registered vehicle spots one month prior to
the event. The show featured over 100 vehicles
• Sold out vendor spots for the March show. The event
featured 40 vendors at the 2-day event
• Attendance for the 2014 Show was 10,000 and is
expected to grow in 2015. Nearly 10% of all spectators
bought pre-sale tickets
• Located at the Hampton Coliseum which offers
84,827 sq. ft. of unobstructed space. Plans for 2015 are
to use both the Coliseum and the Hampton Convention
Center.
• The show attracted both men and women, ranging in
age from 18-65
• Located in Hampton, Virginia, The Virginia Hot
Rod and Custom Car Show attracted the area’s large
military population. The Hampton Roads area,
comprised of the cities of Newport News, Hampton,
Norfolk, Virginia Beach, and Chesapeake is considered
to be the east coast’s epicenter of military activity
LIVE-WIRE-MEDIA.COM/VA-CAR-SHOW
LIVE-WIRE-MEDIA.COM/OC-CAR-SHOW
FAST FACTS:
• One of the largest and long-standing car shows on the East
Coast
• TheOCCarandTruckShowcontinuallyattracts500-700East
Coast and Nationally recognized vehicles
• Provides an atmosphere and captive audience to promote
brands. The show is set in Ocean City, MD which attracts over
250,000 vacationers per weekend. The OC Car and Truck Show
typically has over 12,000 spectators during the 2-day event
• Versatile layout-- The OC Car and Truck Show has three
different indoor areas and an outdoor show field with over
150,000 sq. ft.
• More than cars, trucks and motorcycles – The OC Car and
Truck Show offers live entertainment including artists and
extreme sport demonstrations, children’s activities and a
vendor alley.
• The OC Car and Truck Show offers brands direct access to the
consumer with space for product sampling, mobile marketing
exhibits, banners and more
• Large local and national coverage, past coverage has
included DUB Magazine, RIDES Magazine, Performance Auto
and Sound Magazine, HCI Magazine, OC Today (local), The
Dispatch (local), WMDT-ABC affiliate (local), WBOC-CBS
affiliate (local) and many more
OC CAR & TRUCK SHOW
The OC Car and Truck Show was established in 2001 and features High-end Exotics, Tuners, Custom Muscles, Trucks
and Motorcycles. The diverse group of cars, trucks and motorcycles come from across the East Coast. The show has
both indoor and outdoor exhibits and is held at the Ocean City Convention Center. The OC Car and Truck Show takes
placeduringJuneandisastartofsummer“mustattend”eventfortheEastCoastcarscene.
FAST FACTS:
• The 2014 Ocean City Jeep Week attracted over 1,000 Jeeps to the
3-day event, a 50% increase from the 2013 event
• Sponsors by the numbers—Ocean City Jeep Week attracted over 10
national and local partners as well as 35 vendors
• Signature Event—The Beach Crawl. This event allows Jeep owners
the rare opportunity to ride down a three mile section of Ocean City’s
beach. This event has sold out every year it was offered with a 250
Jeep maximum per Crawl
• 2014 was the first year the City of Ocean City allowed the event to
have 2-days of Beach Crawl. This was due to the increase of registered
Jeeps and interest in the event
• Ocean City Jeep Week is conveniently located in a vacation setting
and the drive time is five hours from New York and Richmond and
less than three hours from Baltimore, Washington and Philadelphia
(times are even shorter if you fly into Salisbury/ Ocean City Regional
Airport)
• Signature Event—Jeep Jam. The full-day event is held on former
chicken processing plant and features a vendor row, mud pits, trail
rides, a beer garden and live music
• Giving back: The 2014 Ocean City Jeep Week donated over 90 hours
of community service to local Habitat for Humanity Chapters and
Worcester County GOLD
• Multiple attractions—the event includes obstacle courses, vintage
Jeep displays, a show and shine, live entertainment and a kids’ zone
OCEAN CITY JEEP WEEK
Ocean City Jeep Week was founded in 2010 with the goal to connect Jeep enthusiasts from across the East Coast.
It is a 3-day multi-location event, with two signature events: the Beach Crawl and the Jeep Jam. The event has
grown considerably since its inaugural year and has Jeep enthusiasts attending from across North America. The
2014OceanCityJeepWeekhadarecordnumberofregisteredJeeps,vendors,sponsorsandspectators.
LIVE-WIRE-MEDIA.COM/OCEAN-CITY-JEEP-WEEK
OCMD
OCEAN CITY
J e e p w e e k
LIVE-WIRE-MEDIA.COM/SOUTHERN-FRIED-FESTIVAL
SOUTHERN FRIED FESTIVAL
The Southern Fried Festival is the second inaugural event Live Wire Media produced in 2014. The event combined a car show with
a Kansas City Barbeque Society sanctioned barbeque competition, and was held in August at the Hampton Coliseum. The VA Car
Show was a 2-day outdoor event and featured Classics, Hot Rods, Vintage, Restored Muscle Cars, trucks and motorcycles. The
Virginia BBQ Championships was a one-day event with the aim of discovering and crowning the best BBQ in the state of Virginia.
Otherentertainmentincludedapin-upgirlcontest,livemusic,achildren’szoneandextremesportsdemonstrations.
FAST FACTS:
• The 2014 Southern Fried Festival drew over 400 custom
cars, trucks and motorcycles
• The event is featured in the October issue of RPM
Magazine which can be found in over 7,000 stores
across the United States & Canada. The magazine has a
readership of more than 50,000 in 34 countries
• Hampton, Virginia is conveniently located off of
interstate64,belowRichmondandWilliamsburgandjust
above Virginia Beach, and Norfolk
• In 2014, nearly 90 contestants participated in the BBQ
Championships, making it the second largest inaugural
KCBS competition in history
• The VA BBQ Championships counted as a qualify-
ing event for the Jack Daniel’s World Championship
Invitational, held in Lynchburg, Tennessee each fall
• Guests were entertained by live performances by local
favorites as they made their way through the event
FAMILY FUN Allfamilies,allthetime!LiveWireMediatakesprideincreatingeventsthatencompassagreat
familyenvironmentfortheenthusiastsandspectators.
LIVE-WIRE-MEDIA.COM
LIVE-WIRE-MEDIA.COM
DEMOGRAPHICS
AND MARKETING
AUDIENCE DEMOGRAPHICS VIA SOCIAL MEDIA AND TRADITIONAL MARKETING
LiveWireMediautilizesFacebook,TwitterandInstagramaswellastraditionalmediasuchas
print,radio,broadcastandbillboards topromoteeacheventindividually.Demographicscan
beviewedonthefollowingpagesregardingeachofourmaineventsduringthe2014season.
OCCARSHOW
POSTERS AND RACK CARDSBILLBOARDS
20132014
LIVE-WIRE-MEDIA.COM
OCJEEPWEEK
DEMOGRAPHICS
AND MARKETING
POSTERS AND RACK CARDS
BILLBOARD
ON-SITEPROMO
LIVE-WIRE-MEDIA.COM
SOUTHERNFRIEDFESTIVAL
DEMOGRAPHICS
AND MARKETING
POSTERS AND RACK CARDSBILLBOARD
LIVE-WIRE-MEDIA.COM
CORPORATE
ACTIVATIONS
TheLiveWireMediateamcaneffectivelyworkwithcorporationstoidentifytheirtargetcustomergroups
and execute on group marketing activation needs. With over 25 years of event planning, promotion and
production,LiveWireMediahasextensiveexperienceincreatingeventsandmarketingeffortstoachieve
specificB2Cgoals.Letusbethesolutionforyourmarketingneeds.
DEW TOUR OCEAN CITY
For four years, Live Wire Media has been an integral
part in producing and promoting certain aspects of
the Dew Tour in Ocean City, Maryland. Working with
NBC has been an honor and a privilege, and we have
learned quite a bit, and NBC/Dew Tour have benefited
by our efforts and relationships in this market.
RACE FOR THE CURE MARYLAND
We have worked hand-in-hand to do all the production
oftheSusanG.KomenRacefortheCure.Settingupand
planning all aspects of this event gives us the skill set
to handle any corporate production. We handle all the
logistics; they have fun and raise money for the cure.
OC CAR SHOW
We have been major partners over the past 10 years.
Pepsi and Toyota Scion have utilized our corporate
activation services to bring their satellite events and
corporate meetings together. We give them the highest
level of professional service and a “can-do” attitude.
LIVE-WIRE-MEDIA.COM
We promise to treat everyone involved with our events with respect. We are always open to new
ideas.
We promise to work with sponsors and vendors on a friendship level, while building strong
partnerships through mutual respect and hard work.
We promise to treat all days as game days! We vow to always work as if the event is happening
tomorrow.
We promise to stay social, as well as be available and transparent on all media platforms. We are
sure to keep lines of communication open before, during and after the event.
We promise to make events first class.
We promise to treat events, patrons and partners uniquely. We stay conscious of the fact that no
two experiences, companies or people are the same.
We promise to use events to connect fans with brands and people with similar interests to each
other.
We promise to make your goals our goals, and we will surpass your expectations!
COMPANY GOALS
& INITIATIVES
Live Wire Media abides by the set of promises we make to ourselves as a company,
to the patrons of our events and to the brands we call our partners. Below are the
promiseswefollow:
LIVE-WIRE-MEDIA.COM
CORPORATE
PARTNERS
9919 Stephen Decatur Highway, Suite 4
Ocean City, Maryland 21842
www.Live-Wire-Media.com
(410) 213 - WIRE (9473) info@live-wire-media.com

Mais conteúdo relacionado

Destaque

Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...
Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...
Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...feypapa82
 
Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...
Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...
Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...Fundacja Rozwoju Społeczeństwa Informacyjnego
 
McClymont_Alastair-Publication_List
McClymont_Alastair-Publication_ListMcClymont_Alastair-Publication_List
McClymont_Alastair-Publication_ListAlastair McClymont
 
Best Shots from the Hubble
Best Shots from the HubbleBest Shots from the Hubble
Best Shots from the HubbleBNXH 091
 
Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1
Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1
Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1feypapa82
 
Bloody Sunday
Bloody Sunday Bloody Sunday
Bloody Sunday hugo8silva
 
Videoconferences in schools
Videoconferences in schoolsVideoconferences in schools
Videoconferences in schoolsSuzana Delic
 
TRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLE
TRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLETRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLE
TRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLErichard boyd
 
Green Dragon House - Investor brochure
Green Dragon House - Investor brochureGreen Dragon House - Investor brochure
Green Dragon House - Investor brochureMartin Skinner
 
fourpointoh 441 Design Presentation
fourpointoh 441 Design Presentationfourpointoh 441 Design Presentation
fourpointoh 441 Design PresentationNicholas Grifka
 
RESUME-MICHAELNISENSON_PMP -As of October 2015
RESUME-MICHAELNISENSON_PMP -As of October 2015RESUME-MICHAELNISENSON_PMP -As of October 2015
RESUME-MICHAELNISENSON_PMP -As of October 2015Michael Nisenson, PMP
 
SocialMedia_Tapia
SocialMedia_TapiaSocialMedia_Tapia
SocialMedia_Tapialuztapia13
 
Apple watch vs. LG G R watch
Apple watch vs. LG G R watchApple watch vs. LG G R watch
Apple watch vs. LG G R watchhaya_alj
 

Destaque (18)

Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...
Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...
Ceb7 ceb4ceadcf83cf80cebfceb9cebdceb1-cebaceb1ceb9-cf84cebf-cf80ceb5cf81ceb9c...
 
Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...
Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...
Część 4: OTWÓRZ książkę czy ODTWÓRZ książkę? - czytelnicy w świecie nowoczesn...
 
McClymont_Alastair-Publication_List
McClymont_Alastair-Publication_ListMcClymont_Alastair-Publication_List
McClymont_Alastair-Publication_List
 
Aston life insurance
Aston life insuranceAston life insurance
Aston life insurance
 
Monikagy
MonikagyMonikagy
Monikagy
 
Best Shots from the Hubble
Best Shots from the HubbleBest Shots from the Hubble
Best Shots from the Hubble
 
Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1
Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1
Cf84ceb1 cebfcebbcf85cebccf80ceb9ceb1cebaceac-ceb1ceb8cebbceaecebcceb1cf84ceb1
 
Bloody Sunday
Bloody Sunday Bloody Sunday
Bloody Sunday
 
WordPress
WordPressWordPress
WordPress
 
Videoconferences in schools
Videoconferences in schoolsVideoconferences in schools
Videoconferences in schools
 
TRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLE
TRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLETRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLE
TRAINING FOR THE DISABLED IN SKILLS FOR SUSTAINABLE
 
LollapaloozaMens
LollapaloozaMensLollapaloozaMens
LollapaloozaMens
 
Green Dragon House - Investor brochure
Green Dragon House - Investor brochureGreen Dragon House - Investor brochure
Green Dragon House - Investor brochure
 
fourpointoh 441 Design Presentation
fourpointoh 441 Design Presentationfourpointoh 441 Design Presentation
fourpointoh 441 Design Presentation
 
RESUME-MICHAELNISENSON_PMP -As of October 2015
RESUME-MICHAELNISENSON_PMP -As of October 2015RESUME-MICHAELNISENSON_PMP -As of October 2015
RESUME-MICHAELNISENSON_PMP -As of October 2015
 
SocialMedia_Tapia
SocialMedia_TapiaSocialMedia_Tapia
SocialMedia_Tapia
 
Apple watch vs. LG G R watch
Apple watch vs. LG G R watchApple watch vs. LG G R watch
Apple watch vs. LG G R watch
 
Dlaczego potrzebna nam jest oddolna digitalizacja? - Marcin Wilkowski
Dlaczego potrzebna nam jest oddolna digitalizacja? - Marcin WilkowskiDlaczego potrzebna nam jest oddolna digitalizacja? - Marcin Wilkowski
Dlaczego potrzebna nam jest oddolna digitalizacja? - Marcin Wilkowski
 

Semelhante a SEMA_LiveWireMedia

Canada Day Sponsorship Package 2014 Web
Canada Day Sponsorship Package 2014 WebCanada Day Sponsorship Package 2014 Web
Canada Day Sponsorship Package 2014 WebCarla Marshall
 
Cydcor Hosts Popular R&R Event in Miami
Cydcor Hosts Popular R&R Event in MiamiCydcor Hosts Popular R&R Event in Miami
Cydcor Hosts Popular R&R Event in MiamiCydcor
 
2015 corp sponsor 11x17
2015 corp sponsor 11x172015 corp sponsor 11x17
2015 corp sponsor 11x17Elizabeth Byrd
 
2016 LWSD 5K Sponsor and Exhibitor Opportunities Application
2016 LWSD 5K Sponsor and Exhibitor Opportunities Application2016 LWSD 5K Sponsor and Exhibitor Opportunities Application
2016 LWSD 5K Sponsor and Exhibitor Opportunities ApplicationVaneza Casimiro
 
Design portfolio5
Design portfolio5Design portfolio5
Design portfolio5NEIL FOSTER
 
ASV Capabilities Deck
ASV Capabilities DeckASV Capabilities Deck
ASV Capabilities DeckASV
 
ASV Capabilities Deck - Lifestyle Focus
ASV Capabilities Deck - Lifestyle FocusASV Capabilities Deck - Lifestyle Focus
ASV Capabilities Deck - Lifestyle FocusSammy Bliss
 
CVB Annual dinner 2013
CVB Annual dinner 2013CVB Annual dinner 2013
CVB Annual dinner 2013Lisa Boulton
 
Guy borgford portfolio6
Guy borgford portfolio6Guy borgford portfolio6
Guy borgford portfolio6guywborgford
 
China Edge and China Rendez Vous 2015
China Edge and China Rendez Vous 2015China Edge and China Rendez Vous 2015
China Edge and China Rendez Vous 2015China Edge
 
Clipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case studyClipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case studyASN
 
Island Queen Prospectus
Island Queen ProspectusIsland Queen Prospectus
Island Queen ProspectusPaul Parris
 
Creative Corridor Presentation for Amana
Creative Corridor Presentation for AmanaCreative Corridor Presentation for Amana
Creative Corridor Presentation for AmanaSeed Here Studio
 

Semelhante a SEMA_LiveWireMedia (20)

Event.Visions.Overview.2011
Event.Visions.Overview.2011Event.Visions.Overview.2011
Event.Visions.Overview.2011
 
Event.Visions.Overview 2011
Event.Visions.Overview 2011Event.Visions.Overview 2011
Event.Visions.Overview 2011
 
Canada Day Sponsorship Package 2014 Web
Canada Day Sponsorship Package 2014 WebCanada Day Sponsorship Package 2014 Web
Canada Day Sponsorship Package 2014 Web
 
FY23_Q1_
FY23_Q1_FY23_Q1_
FY23_Q1_
 
2014 Karma Sponsorship Deck
2014 Karma Sponsorship Deck2014 Karma Sponsorship Deck
2014 Karma Sponsorship Deck
 
Cydcor Hosts Popular R&R Event in Miami
Cydcor Hosts Popular R&R Event in MiamiCydcor Hosts Popular R&R Event in Miami
Cydcor Hosts Popular R&R Event in Miami
 
2015 corp sponsor 11x17
2015 corp sponsor 11x172015 corp sponsor 11x17
2015 corp sponsor 11x17
 
2016 LWSD 5K Sponsor and Exhibitor Opportunities Application
2016 LWSD 5K Sponsor and Exhibitor Opportunities Application2016 LWSD 5K Sponsor and Exhibitor Opportunities Application
2016 LWSD 5K Sponsor and Exhibitor Opportunities Application
 
Design portfolio5
Design portfolio5Design portfolio5
Design portfolio5
 
FIRM Sponsorship package
FIRM Sponsorship package FIRM Sponsorship package
FIRM Sponsorship package
 
ASV Capabilities Deck
ASV Capabilities DeckASV Capabilities Deck
ASV Capabilities Deck
 
2014 HighlightsG
2014 HighlightsG2014 HighlightsG
2014 HighlightsG
 
ASV Capabilities Deck - Lifestyle Focus
ASV Capabilities Deck - Lifestyle FocusASV Capabilities Deck - Lifestyle Focus
ASV Capabilities Deck - Lifestyle Focus
 
CVB Annual dinner 2013
CVB Annual dinner 2013CVB Annual dinner 2013
CVB Annual dinner 2013
 
Guy borgford portfolio6
Guy borgford portfolio6Guy borgford portfolio6
Guy borgford portfolio6
 
30 Contest Ideas in 30 Minutes
30 Contest Ideas in 30 Minutes30 Contest Ideas in 30 Minutes
30 Contest Ideas in 30 Minutes
 
China Edge and China Rendez Vous 2015
China Edge and China Rendez Vous 2015China Edge and China Rendez Vous 2015
China Edge and China Rendez Vous 2015
 
Clipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case studyClipper Race: Yachting Sponsorship case study
Clipper Race: Yachting Sponsorship case study
 
Island Queen Prospectus
Island Queen ProspectusIsland Queen Prospectus
Island Queen Prospectus
 
Creative Corridor Presentation for Amana
Creative Corridor Presentation for AmanaCreative Corridor Presentation for Amana
Creative Corridor Presentation for Amana
 

SEMA_LiveWireMedia

  • 2. Live Wire Media believesLive Wire Media believes success begins with thesuccess begins with the foundation of rock-solidfoundation of rock-solid relationships. These relation-relationships. These relation- ships evolve out of trust,ships evolve out of trust, commitment, energy andcommitment, energy and support. From this founda-support. From this founda- tion, we create and supporttion, we create and support events and brands.events and brands. For the past 25 years, my partner and I have been committed to runningFor the past 25 years, my partner and I have been committed to running and producing first class events, developing successful properties andand producing first class events, developing successful properties and executing strategic corporate activations. Through the creation of Liveexecuting strategic corporate activations. Through the creation of Live Wire Media, we have consolidated our talents and created a fast grow-Wire Media, we have consolidated our talents and created a fast grow- ing company of hard workers to deliver great value to our sponsors anding company of hard workers to deliver great value to our sponsors and memorable events to our publics. Our team is passionate and strategicmemorable events to our publics. Our team is passionate and strategic when it comes to connecting brands to their publics within our eventswhen it comes to connecting brands to their publics within our events and corporate activations. We believe in today’s world, the passion youand corporate activations. We believe in today’s world, the passion you put into your work will make you stand above the crowd.put into your work will make you stand above the crowd. Included in the overview of Live Wire Media are the highlights ofIncluded in the overview of Live Wire Media are the highlights of something we are truly proud of, our first year as a company. We havesomething we are truly proud of, our first year as a company. We have grown into a recognizable company on the East Coast and will expandgrown into a recognizable company on the East Coast and will expand more in the upcoming year. Our 2015 goal is to connect brands withmore in the upcoming year. Our 2015 goal is to connect brands with our patrons to excite them about the brand’s story and product in anour patrons to excite them about the brand’s story and product in an engaging and meaningful way. Live Wire Media’s highly-skilled staffengaging and meaningful way. Live Wire Media’s highly-skilled staff can strategically plan, create and execute events, corporate activations,can strategically plan, create and execute events, corporate activations, publicrelationsinitiativesandmore.Wecanandwillcustomizeapacketpublicrelationsinitiativesandmore.Wecanandwillcustomizeapacket to fit your needs and achieve your goals.to fit your needs and achieve your goals. When all is said and done, Live Wire Media takes a brand’s goal andWhen all is said and done, Live Wire Media takes a brand’s goal and makes it our goal. Let’s work together.makes it our goal. Let’s work together. OCMD OCEAN CITY J e e p w e e k Brad Hoffman, CEO Todd Burbage, COO L to R: Brad Hoffman, Candy Clark of “American Graffiti”, Todd Burbage
  • 3. VIRGINIA HOT ROD & CUSTOM CAR SHOW TheVirginiaHotRodandCustomCarShowisthefirstoftwoinauguraleventsforLiveWireMediain2014. The 2-day show is held in Hampton, Virginia during early spring. The event gives car lovers on the East Coast a chance to awaken from winter hibernation and celebrate classic cars and 1950s, 1960s and 1970s culture. The Virginia Hot Rod and Custom Car Show features the best classics, muscle cars, restored cars, classictrucks,prostreetcarsandcustombikesfromtheMid-AtlanticandSouthEast. FAST FACTS: • The Inaugural Virginia Hot Rod and Custom Car Show sold out all registered vehicle spots one month prior to the event. The show featured over 100 vehicles • Sold out vendor spots for the March show. The event featured 40 vendors at the 2-day event • Attendance for the 2014 Show was 10,000 and is expected to grow in 2015. Nearly 10% of all spectators bought pre-sale tickets • Located at the Hampton Coliseum which offers 84,827 sq. ft. of unobstructed space. Plans for 2015 are to use both the Coliseum and the Hampton Convention Center. • The show attracted both men and women, ranging in age from 18-65 • Located in Hampton, Virginia, The Virginia Hot Rod and Custom Car Show attracted the area’s large military population. The Hampton Roads area, comprised of the cities of Newport News, Hampton, Norfolk, Virginia Beach, and Chesapeake is considered to be the east coast’s epicenter of military activity LIVE-WIRE-MEDIA.COM/VA-CAR-SHOW
  • 4. LIVE-WIRE-MEDIA.COM/OC-CAR-SHOW FAST FACTS: • One of the largest and long-standing car shows on the East Coast • TheOCCarandTruckShowcontinuallyattracts500-700East Coast and Nationally recognized vehicles • Provides an atmosphere and captive audience to promote brands. The show is set in Ocean City, MD which attracts over 250,000 vacationers per weekend. The OC Car and Truck Show typically has over 12,000 spectators during the 2-day event • Versatile layout-- The OC Car and Truck Show has three different indoor areas and an outdoor show field with over 150,000 sq. ft. • More than cars, trucks and motorcycles – The OC Car and Truck Show offers live entertainment including artists and extreme sport demonstrations, children’s activities and a vendor alley. • The OC Car and Truck Show offers brands direct access to the consumer with space for product sampling, mobile marketing exhibits, banners and more • Large local and national coverage, past coverage has included DUB Magazine, RIDES Magazine, Performance Auto and Sound Magazine, HCI Magazine, OC Today (local), The Dispatch (local), WMDT-ABC affiliate (local), WBOC-CBS affiliate (local) and many more OC CAR & TRUCK SHOW The OC Car and Truck Show was established in 2001 and features High-end Exotics, Tuners, Custom Muscles, Trucks and Motorcycles. The diverse group of cars, trucks and motorcycles come from across the East Coast. The show has both indoor and outdoor exhibits and is held at the Ocean City Convention Center. The OC Car and Truck Show takes placeduringJuneandisastartofsummer“mustattend”eventfortheEastCoastcarscene.
  • 5. FAST FACTS: • The 2014 Ocean City Jeep Week attracted over 1,000 Jeeps to the 3-day event, a 50% increase from the 2013 event • Sponsors by the numbers—Ocean City Jeep Week attracted over 10 national and local partners as well as 35 vendors • Signature Event—The Beach Crawl. This event allows Jeep owners the rare opportunity to ride down a three mile section of Ocean City’s beach. This event has sold out every year it was offered with a 250 Jeep maximum per Crawl • 2014 was the first year the City of Ocean City allowed the event to have 2-days of Beach Crawl. This was due to the increase of registered Jeeps and interest in the event • Ocean City Jeep Week is conveniently located in a vacation setting and the drive time is five hours from New York and Richmond and less than three hours from Baltimore, Washington and Philadelphia (times are even shorter if you fly into Salisbury/ Ocean City Regional Airport) • Signature Event—Jeep Jam. The full-day event is held on former chicken processing plant and features a vendor row, mud pits, trail rides, a beer garden and live music • Giving back: The 2014 Ocean City Jeep Week donated over 90 hours of community service to local Habitat for Humanity Chapters and Worcester County GOLD • Multiple attractions—the event includes obstacle courses, vintage Jeep displays, a show and shine, live entertainment and a kids’ zone OCEAN CITY JEEP WEEK Ocean City Jeep Week was founded in 2010 with the goal to connect Jeep enthusiasts from across the East Coast. It is a 3-day multi-location event, with two signature events: the Beach Crawl and the Jeep Jam. The event has grown considerably since its inaugural year and has Jeep enthusiasts attending from across North America. The 2014OceanCityJeepWeekhadarecordnumberofregisteredJeeps,vendors,sponsorsandspectators. LIVE-WIRE-MEDIA.COM/OCEAN-CITY-JEEP-WEEK OCMD OCEAN CITY J e e p w e e k
  • 6. LIVE-WIRE-MEDIA.COM/SOUTHERN-FRIED-FESTIVAL SOUTHERN FRIED FESTIVAL The Southern Fried Festival is the second inaugural event Live Wire Media produced in 2014. The event combined a car show with a Kansas City Barbeque Society sanctioned barbeque competition, and was held in August at the Hampton Coliseum. The VA Car Show was a 2-day outdoor event and featured Classics, Hot Rods, Vintage, Restored Muscle Cars, trucks and motorcycles. The Virginia BBQ Championships was a one-day event with the aim of discovering and crowning the best BBQ in the state of Virginia. Otherentertainmentincludedapin-upgirlcontest,livemusic,achildren’szoneandextremesportsdemonstrations. FAST FACTS: • The 2014 Southern Fried Festival drew over 400 custom cars, trucks and motorcycles • The event is featured in the October issue of RPM Magazine which can be found in over 7,000 stores across the United States & Canada. The magazine has a readership of more than 50,000 in 34 countries • Hampton, Virginia is conveniently located off of interstate64,belowRichmondandWilliamsburgandjust above Virginia Beach, and Norfolk • In 2014, nearly 90 contestants participated in the BBQ Championships, making it the second largest inaugural KCBS competition in history • The VA BBQ Championships counted as a qualify- ing event for the Jack Daniel’s World Championship Invitational, held in Lynchburg, Tennessee each fall • Guests were entertained by live performances by local favorites as they made their way through the event
  • 8. LIVE-WIRE-MEDIA.COM DEMOGRAPHICS AND MARKETING AUDIENCE DEMOGRAPHICS VIA SOCIAL MEDIA AND TRADITIONAL MARKETING LiveWireMediautilizesFacebook,TwitterandInstagramaswellastraditionalmediasuchas print,radio,broadcastandbillboards topromoteeacheventindividually.Demographicscan beviewedonthefollowingpagesregardingeachofourmaineventsduringthe2014season. OCCARSHOW POSTERS AND RACK CARDSBILLBOARDS 20132014
  • 11. LIVE-WIRE-MEDIA.COM CORPORATE ACTIVATIONS TheLiveWireMediateamcaneffectivelyworkwithcorporationstoidentifytheirtargetcustomergroups and execute on group marketing activation needs. With over 25 years of event planning, promotion and production,LiveWireMediahasextensiveexperienceincreatingeventsandmarketingeffortstoachieve specificB2Cgoals.Letusbethesolutionforyourmarketingneeds. DEW TOUR OCEAN CITY For four years, Live Wire Media has been an integral part in producing and promoting certain aspects of the Dew Tour in Ocean City, Maryland. Working with NBC has been an honor and a privilege, and we have learned quite a bit, and NBC/Dew Tour have benefited by our efforts and relationships in this market. RACE FOR THE CURE MARYLAND We have worked hand-in-hand to do all the production oftheSusanG.KomenRacefortheCure.Settingupand planning all aspects of this event gives us the skill set to handle any corporate production. We handle all the logistics; they have fun and raise money for the cure. OC CAR SHOW We have been major partners over the past 10 years. Pepsi and Toyota Scion have utilized our corporate activation services to bring their satellite events and corporate meetings together. We give them the highest level of professional service and a “can-do” attitude.
  • 12. LIVE-WIRE-MEDIA.COM We promise to treat everyone involved with our events with respect. We are always open to new ideas. We promise to work with sponsors and vendors on a friendship level, while building strong partnerships through mutual respect and hard work. We promise to treat all days as game days! We vow to always work as if the event is happening tomorrow. We promise to stay social, as well as be available and transparent on all media platforms. We are sure to keep lines of communication open before, during and after the event. We promise to make events first class. We promise to treat events, patrons and partners uniquely. We stay conscious of the fact that no two experiences, companies or people are the same. We promise to use events to connect fans with brands and people with similar interests to each other. We promise to make your goals our goals, and we will surpass your expectations! COMPANY GOALS & INITIATIVES Live Wire Media abides by the set of promises we make to ourselves as a company, to the patrons of our events and to the brands we call our partners. Below are the promiseswefollow:
  • 14. 9919 Stephen Decatur Highway, Suite 4 Ocean City, Maryland 21842 www.Live-Wire-Media.com (410) 213 - WIRE (9473) info@live-wire-media.com