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What Is Social Media

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Jason Peck
Jason Peck

Presentation I gave to representatives from USA Triathlon and other Olympic bodies in March 2009.

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What Is Social Media!? What it is, why it is important, and how to get started March 28, 2009 by Jason Peck http://www.jasonfpeck.com http://www.hwy24.com
What is Social Media?! ,[object Object]
What is it really… ,[object Object],[object Object]
Social Media is Powered by… Communication Collaboration Multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Did We Get Here?
Past ,[object Object]
Some History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Present ,[object Object],*image source: http://vizedu.com/2009/03/what-is-social-media/
The Proof ,[object Object],[object Object],[object Object],[object Object],*Universal McCann Comparative Study on Social Media Trends, April 2008
Each minute… ,[object Object],[object Object],*source: http://www.techcrunch.com/2009/01/30/youtubes-chad-hurley-we-have-the-largest-library-of-hd-video-on-the-internet/ and http://www.flickr.com/photos/
More Proof ,[object Object],[object Object],[object Object],*source: http://www.allfacebook.com/2009/03/facebook-200-million/ and http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/
Even More Proof ,[object Object]
A Fundamental Shift ,[object Object],[object Object]
Why Should You Care? ,[object Object]
People Are Talking ,[object Object],[object Object],[object Object]
Why Should You Care? ,[object Object],[object Object],[object Object],Social Media Marketing (great, ANOTHER buzz word) Nielsen “Trust in Advertising” Report, 2007
Social Media Marketing ,[object Object],[object Object],[object Object]
6 Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Business Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Businesses Getting Involved ,[object Object]
Participation, Not Advertising ,[object Object],[object Object]
Dell and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nowisgone.com/2007/10/18/dells-incredible-turnaround /
Dell and Social Media ,[object Object],[object Object],[object Object],[object Object],Sources: http://www.dell.com/twitter and http://www.internetnews.com/webcontent/article.php/3790161/What+Keeps+Twitter+Chirping+Along.htm#
Dell and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.facebook.com/dellsocialmedia and http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell-regeneration-graffiti-facebook-campaign/
NBA and Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://twitter.com/nba and http://www.facebook.com/nba and http://www.youtube.com/nba
How To Get Involved - 8 Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile Set Up and Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have Questions? Need Help? ,[object Object]
Additional Reading ,[object Object],[object Object],[object Object]

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What Is Social Media

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Editor's Notes

  1. Each minute, there are about 15 hours of video uploaded to YouTube and 5,000 pictures uploaded to Flickr.
  2. People are talking about your brand online. These conversations are visible (easily found in Google searches) on blogs, forums and social networks. If people aren’t talking about you online that means one of two things. Either there’s an opportunity to bring offline conversations online or people aren’t talking about you because you’re irrelevant.