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10 tips to build your personal brand
in order to grow your sales
JASON	
  McDONALDStringCan	
  Interactive
Innovation.	
  Collaboration.	
  Digitalization.	
  
@StringCanEU
@JMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
StringCan.fr
WithaMentor.com
Let’s Play on Twitter
Make Money
https://farm1.staticflickr.com/26/61056391_31343afdc6_o.jpg
https://pixabay.com/static/uploads/photo/2014/02/01/18/01/money-­‐256319_960_720.jpg	
  
https://farm2.staticflickr.com/1316/5145322759_ceeb2d9d9a_o_d.jpg
Customer VC - Jim Goetz
•Innovation
•Advantage
•Profit / Benefit
https://upload.wikimedia.org/wikipedia/commons/thumb/d/df/Facebook_logo_thumbs_up_like_transparent_SVG.svg/2000p
x-­‐Facebook_logo_thumbs_up_like_transparent_SVG.svg.png
https://pixabay.com/static/uploads/photo/2014/04/02/10/57/thought-­‐bubble-­‐305053_960_720.png
•Risk
•More Work
•Looking bad
https://upload.wikimedia.org/wikipedia/commons/thumb/d/df/Facebook_logo_thumbs_up_like_transparent_SVG.svg/2000px-­‐Facebook_logo_thumbs_up_like_transparent_SVG.svg.png
• Website
• Video
• Article (6 months ago)
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif
• Innovation (Benefit)
• New Product (Advantage)
• Scalable (Profit)
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif
• Most startups Fail
• They don’t know how to
work with us
• How will I look if this
goes south?
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif
YOU
“I’ve come to learn that my initial
investment is more about the
person versus the product that I
am buying into.”
Daymond John
https://pixabay.com/static/uploads/photo/2015/12/09/22/19/shark-­‐1085669_960_720.png
“You never get a second chance
to make a first impression”
Mr. Will Rogers
Are	
  Your	
  Personal	
  Search	
  Results	
  Hurting	
   Your	
  Startup	
  Success?	
  5	
  
Must	
  Answer	
  Personal	
  Branding	
  Questions	
  for	
  Start-­‐up	
  Founders
1. Understand what you want to be
known for
2. What makes you unique?
3. What skills, smarts, or attitude do you
have that will make people want to
work with, follow or “friend” you – in
real life or online?
4. How can you help others?
5. What sort of contribution will make
you feel satisfied?
Who are you?
3 Tips for the US
6. Don’t Focus on where you went to
school
7. Your online footprint should be in
English
8. US references are worth their weight
in gold
8. Focus on learning
something new
9. Try and find ways to give
back
Networking
http://www.publicdomainpictures.net/download-­‐picture.php?adresar=60000&soubor=business-­‐
card.jpg&id=52680
Visibility
http://www.forbes.com/sites/shelliekarabell/2016/01/26/french-­‐entrepreneurs-­‐ready-­‐for-­‐the-­‐us/#10370d131c36
10. Get on stage early and often
Case Study
• Arrived in France - June 2013
• Number of people I knew in Paris – 1
• Level of French – I could order dinner
Case Study
1. Understand what you want to be
known for
2. What makes you unique?
3. What skills, smarts, or attitude do
you have that will make people
want to work with, follow or
“friend” you – in real life or
online?
4. How can you help others?
5. What sort of contribution will
make you feel satisfied?
1. Expert in the US Market
2. American, public speaker, very
open
3. Affection for France, Belief in the
French Tech Scene, Deep Digital
Background
4. NextGen, Startups Calling,
Promote US / French Business
5. Companies succeed
6. Don’t Focus on where you went to
school
7. Your online footprint should be in
English
8. US references are worth their
weight in gold
6. AmCham Board / ESSEC / CCI
7. French Lessons Twice a Week
8. BNP Paribas
Case Study
Networking
8. Focus on learning something new
9. Try and find ways to give back
Visibility
10.Get on stage early and often
Networking
8. I am always asked what I do
9. I love finding people jobs,
clients and partners
Visibility
10. Joined Toastmasters
JASON	
  McDONALDStringCan	
  Interactive
Innovation.	
  Collaboration.	
  Digitalization.	
  
@StringCanEU
@JMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
StringCan.fr
WithaMentor.com

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10 tips to build your personal brand as a startups in order to grow your sales