3. THE USE OF SOCIAL MEDIA IS
MOST PREVALENT AMONG TEENS
AND YOUNG ADULTS, HOWEVER
TRENDS HAVE ALLOWED FOR
65% OF AMERICAN ADULTS TO BE
ACTIVE ON SOCIAL MEDIA
Riseinsocialmediause
T E E N S I N
2 0 0 5
T E E N S I N
2 0 1 5
FASHION ART
no social media
88%
use social media
12%
use social media
90%
no social media
10%
1
4. AN INTERNET USER TODAY
HAS AN AVERAGE OF 5.54
SOCIAL MEDIA ACCOUNTS2
EMOTIONAL PROCCESSING
I M A G E : C A N V A , F R E E F O R U S E
5. THE TREND
A V E R A G E N U M B E R O F S O C I A L
M E D I A A C C O U N T S
A G E
#OFACCOUNTS
2
4
6
8
16-24 25-34 35-44 45-55 55-64
0
2
8. W E A R E C O N S U M I N G M O R E
M E D I A , B U T M U C H I S
A C C O U N T E D F O R T H R O U G H
M U L T I T A S K I N G
I M A G E S O U R C E S : D A W N F U - P I X A B A Y , C A N V A F R E E F O R U S E , K A B O O M P I C S / K A R O L I N E - P E X E L S
4
9. AS A RESULT...
SOCIETY IS NOW BECOMING
INCREASINGLY BETTER AT
MULTITASKING
...WHICH MAY NOT BE SUCH A BAD THING
11. BRAIN STRUCTURE
A F F E C T S O F M U L T I T A S K I N G
I T W A S F O U N D T H A T H I G H M E D I A U S E R S H A D L E S S
D E N S E G R A Y M A T T E R I N T H E I R A N T E R I O R C I N G U L A T E
C O R T E X
T H I S P A R T O F T H E B R A I N I S A S S O C I A T E D W I T H
EMOTIONAL PROCCESSING COGNITIVE PROCCESSING
5
I L L U S T R A T I O N S : C A N V A , F R E E F O R U S E
13. Studies show that people
who use more media have
shorter, more intense
creativity bursts. People
who do not use media less
have longer, less intense
creativity bursts
I M A G E : C A N V A , F R E E F O R U S E
6
16. ADVERTISERS ARE NOW
LOOKING AT HOW TO
ADJUST THEIR CONTENT
TO APPEAL TO THE
CHANGING MEDIA
INFLUENCED MIND
ADJUST ADS FOR
DIGITAL FRONT-LOADED
ATTENTION SPANS
Marketersareadapting
MUSIC
FASHION ARTCLEAR ENGAGING
effective
ad
6
17. "WE NEED TO BE MORE CLEAR
AND CONCISE WITH
MESSAGING AS EARLY AS
POSSIBLE - ALMOST CRAFTING
HEADLINES."
- A L Y S O N G A U S B Y , M I C R O S O F T C A N A D A .
I M A G E S : " C O K E S I D E O F L I F E R E M I X " F L I C K R , " N I K E : T H E R U N " V I M E O , " R E D B U L L A D
C A M P A I G N C A R " F L I C K R
6
18. THE RISE OF MEDIA
HAS BECOME A
CYCLICALPROCESS
I L L U S T R A T I O N : C A N V A , F R E E F O R U S E
20. WORKS CITED
1 . P E R R I N , A . ( 2 0 1 5 ) . S O C I A L M E D I A U S A G E : 2 0 0 5 - 2 0 1 5 . P E W R E S E A R C H C E N T E R : I N T E R N E T ,
S C I E N C E & T E C H . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P : / / W W W . P E W I N T E R N E T . O R G / 2 0 1 5 / 1 0 / 0 8 / S O C I A L - N E T W O R K I N G - U S A G E - 2 0 0 5 - 2 0 1 5 /
2 . I N T E R N E T U S E R S H A V E A V E R A G E O F 5 . 5 4 S O C I A L M E D I A A C C O U N T S . ( 2 0 1 7 ) .
G L O B A L W E B I N D E X . N E T . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P S : / / W W W . G L O B A L W E B I N D E X . N E T / B L O G / I N T E R N E T - U S E R S - H A V E - A V E R A G E - O F - 5 - S O C I A L -
M E D I A - A C C O U N T S
3 . H O W M U C H T I M E D O P E O P L E S P E N D O N S O C I A L M E D I A ? [ I N F O G R A P H I C ] . ( 2 0 1 7 ) . S O C I A L M E D I A
T O D A Y . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P : / / W W W . S O C I A L M E D I A T O D A Y . C O M / M A R K E T I N G / H O W - M U C H - T I M E - D O - P E O P L E - S P E N D -
S O C I A L - M E D I A - I N F O G R A P H I C
4 . M A I L , T . ( 2 0 1 4 ) . F O U R W A Y S C A N A D I A N S A R E C O N S U M I N G M E D I A D I F F E R E N T L Y . T H E G L O B E A N D
M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . T H E G L O B E A N D M A I L . C O M / R E P O R T - O N -
B U S I N E S S / I N D U S T R Y - N E W S / M A R K E T I N G / F O U R - W A Y S - C A N A D I A N S - A R E - C O N S U M I N G - M E D I A -
D I F F E R E N T L Y / A R T I C L E 2 1 9 4 9 6 3 0 /
5 . R E D D Y . S . ( 2 0 1 4 ) . Y O U R H E A L T H : S T U D Y F I N D S S O M E T E E N S C A N E X C E L A T M U L T I T A S K I N G . T H E
W A L L S T R E E T J O U R N A L . R E T R I E V E D 3 M A R C H 2 0 1 7 .
F R O M H T T P S : / / S E A R C H . P R O Q U E S T . C O M / D O C V I E W / 1 6 1 0 8 8 4 9 9 3 ? A C C O U N T I D = 6 1 8 0
6 . K R A S H I N S K Y . S . ( 2 0 1 5 ) . A T T E N T I O N S P A N S I N A D I G I T A L W O R L D . T H E G L O B E A N D M A I L .
R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M H T T P : / / G O . G A L E G R O U P . C O M / P S / I . D O ?
P = C P I & S W = W & U = Q U E E N S U L A W & V = 2 . 1 & I D = G A L E % 7 C A 4 1 2 9 8 4 3 8 7 & I T = R & A S I D = D A F A 6 B 1 1 4 6 3 B E D 4 F
D 5 5 F 2 8 8 C 9 2 D 2 5 C 0 C