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THE RISE OF MEDIA
HOW ITS AFFECTING OUR FOCUS
I M A G E : C A N V A , F R E E F O R U S E
FLIPBOOK BY JANVI PATTNI
Theuseofsocialmediahas
drasticallyshotupinthepast
decade
THE USE OF SOCIAL MEDIA IS
MOST PREVALENT AMONG TEENS
AND YOUNG ADULTS, HOWEVER
TRENDS HAVE ALLOWED FOR
65% OF AMERICAN ADULTS TO BE
ACTIVE ON SOCIAL MEDIA
Riseinsocialmediause
T E E N S I N
2 0 0 5
T E E N S I N
2 0 1 5
FASHION ART
no social media
88%
use social media
12%
use social media
90%
no social media
10%
1
AN INTERNET USER TODAY
HAS AN AVERAGE OF 5.54
SOCIAL MEDIA ACCOUNTS2
EMOTIONAL PROCCESSING
I M A G E : C A N V A , F R E E F O R U S E
THE TREND
A V E R A G E N U M B E R O F S O C I A L
M E D I A A C C O U N T S
A G E
#OFACCOUNTS
2
4
6
8
16-24 25-34 35-44 45-55 55-64
0
2
2
HOURS
A DAY
ON SOCIAL
MEDIATHE
AVERAGE
PERSON
SPENDS
3
I M A G E : C A N V A , F R E E F O R U S E
SO WHAT IS
MEDIA DOING TO
OUR MINDS?
W E A R E C O N S U M I N G M O R E
M E D I A , B U T M U C H I S
A C C O U N T E D F O R T H R O U G H
M U L T I T A S K I N G
I M A G E S O U R C E S : D A W N F U - P I X A B A Y , C A N V A F R E E F O R U S E , K A B O O M P I C S / K A R O L I N E - P E X E L S  
4
AS A RESULT...
SOCIETY IS NOW BECOMING
INCREASINGLY BETTER AT
MULTITASKING
...WHICH MAY NOT BE SUCH A BAD THING
HIGH MEDIA
MULTITASKERS
Thesepeopleactuallyperformbetterinamultitasking
environment
Weareseeingmoreofthesepeopleaswebeginto
adapttomediainfluencebygrowingupwithenhanced
stimuli
I M A G E : C A N V A , F R E E F O R U S E
5
BRAIN STRUCTURE
A F F E C T S O F M U L T I T A S K I N G
I T W A S F O U N D T H A T H I G H M E D I A U S E R S H A D L E S S
D E N S E G R A Y M A T T E R I N T H E I R   A N T E R I O R C I N G U L A T E
C O R T E X
T H I S P A R T O F T H E B R A I N I S A S S O C I A T E D W I T H
EMOTIONAL PROCCESSING COGNITIVE PROCCESSING
5
I L L U S T R A T I O N S : C A N V A , F R E E F O R U S E
MULTITASKING
ATTENTION
SPAN
B U T T H E D O W N S I D E I S
Studies show that people
who use more media have
shorter, more intense
creativity bursts. People
who do not use media less
have longer, less intense
creativity bursts 
I M A G E : C A N V A , F R E E F O R U S E
6
HOWEVER,
Whilehighmediausershadlowerattention
spans,theyhavehighinstancesofbrain
signalsrelatedtoencodinginformationto
memory6
I L L U S T R A T I O N : C A N V A , F R E E F O R U S E
BECAUSE OUR
MINDS ARE
CHANGING,
SHOULD MEDIA
CHANGE?
...WELL YES
ADVERTISERS ARE NOW
LOOKING AT HOW TO
ADJUST THEIR CONTENT
TO APPEAL TO THE
CHANGING MEDIA
INFLUENCED MIND
ADJUST ADS FOR
DIGITAL FRONT-LOADED
ATTENTION SPANS
Marketersareadapting
MUSIC
FASHION ARTCLEAR ENGAGING
effective
ad
6
"WE NEED TO BE MORE CLEAR
AND CONCISE WITH
MESSAGING AS EARLY AS
POSSIBLE - ALMOST CRAFTING
HEADLINES."
- A L Y S O N G A U S B Y , M I C R O S O F T C A N A D A .
I M A G E S : " C O K E S I D E O F L I F E R E M I X " F L I C K R , " N I K E : T H E R U N " V I M E O , " R E D B U L L A D
C A M P A I G N C A R " F L I C K R  
6
THE RISE OF MEDIA
HAS BECOME A
CYCLICALPROCESS
I L L U S T R A T I O N : C A N V A , F R E E F O R U S E
MEDIA IS
SHAPING OUR
MINDS
AND BECAUSE OF THAT MEDIA MUST
ADAPT TO THE CHANGING MIND IN
ORDER TO BE EFFECTIVE
WORKS CITED
1 . P E R R I N , A . ( 2 0 1 5 ) . S O C I A L M E D I A U S A G E : 2 0 0 5 - 2 0 1 5 . P E W R E S E A R C H C E N T E R : I N T E R N E T ,
S C I E N C E & T E C H . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P : / / W W W . P E W I N T E R N E T . O R G / 2 0 1 5 / 1 0 / 0 8 / S O C I A L - N E T W O R K I N G - U S A G E - 2 0 0 5 - 2 0 1 5 /
2 .   I N T E R N E T U S E R S H A V E A V E R A G E O F 5 . 5 4 S O C I A L M E D I A A C C O U N T S . ( 2 0 1 7 ) .
G L O B A L W E B I N D E X . N E T . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P S : / / W W W . G L O B A L W E B I N D E X . N E T / B L O G / I N T E R N E T - U S E R S - H A V E - A V E R A G E - O F - 5 - S O C I A L -
M E D I A - A C C O U N T S
3 . H O W M U C H T I M E D O P E O P L E S P E N D O N S O C I A L M E D I A ? [ I N F O G R A P H I C ] . ( 2 0 1 7 ) . S O C I A L M E D I A
T O D A Y . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M
H T T P : / / W W W . S O C I A L M E D I A T O D A Y . C O M / M A R K E T I N G / H O W - M U C H - T I M E - D O - P E O P L E - S P E N D -
S O C I A L - M E D I A - I N F O G R A P H I C
4 .   M A I L , T . ( 2 0 1 4 ) . F O U R W A Y S C A N A D I A N S A R E C O N S U M I N G M E D I A D I F F E R E N T L Y . T H E G L O B E A N D
M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . T H E G L O B E A N D M A I L . C O M / R E P O R T - O N -
B U S I N E S S / I N D U S T R Y - N E W S / M A R K E T I N G / F O U R - W A Y S - C A N A D I A N S - A R E - C O N S U M I N G - M E D I A -
D I F F E R E N T L Y / A R T I C L E 2 1 9 4 9 6 3 0 /
5 . R E D D Y . S . ( 2 0 1 4 ) .   Y O U R H E A L T H : S T U D Y F I N D S S O M E T E E N S C A N E X C E L A T M U L T I T A S K I N G . T H E
W A L L S T R E E T J O U R N A L . R E T R I E V E D 3 M A R C H 2 0 1 7 .
F R O M   H T T P S : / / S E A R C H . P R O Q U E S T . C O M / D O C V I E W / 1 6 1 0 8 8 4 9 9 3 ? A C C O U N T I D = 6 1 8 0
6 . K R A S H I N S K Y . S . ( 2 0 1 5 ) .   A T T E N T I O N S P A N S I N A D I G I T A L W O R L D . T H E G L O B E A N D M A I L .
R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M   H T T P : / / G O . G A L E G R O U P . C O M / P S / I . D O ?
P = C P I & S W = W & U = Q U E E N S U L A W & V = 2 . 1 & I D = G A L E % 7 C A 4 1 2 9 8 4 3 8 7 & I T = R & A S I D = D A F A 6 B 1 1 4 6 3 B E D 4 F
D 5 5 F 2 8 8 C 9 2 D 2 5 C 0 C

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Affects of Media on the Mind

  • 1. THE RISE OF MEDIA HOW ITS AFFECTING OUR FOCUS I M A G E : C A N V A , F R E E F O R U S E FLIPBOOK BY JANVI PATTNI
  • 3. THE USE OF SOCIAL MEDIA IS MOST PREVALENT AMONG TEENS AND YOUNG ADULTS, HOWEVER TRENDS HAVE ALLOWED FOR 65% OF AMERICAN ADULTS TO BE ACTIVE ON SOCIAL MEDIA Riseinsocialmediause T E E N S I N 2 0 0 5 T E E N S I N 2 0 1 5 FASHION ART no social media 88% use social media 12% use social media 90% no social media 10% 1
  • 4. AN INTERNET USER TODAY HAS AN AVERAGE OF 5.54 SOCIAL MEDIA ACCOUNTS2 EMOTIONAL PROCCESSING I M A G E : C A N V A , F R E E F O R U S E
  • 5. THE TREND A V E R A G E N U M B E R O F S O C I A L M E D I A A C C O U N T S A G E #OFACCOUNTS 2 4 6 8 16-24 25-34 35-44 45-55 55-64 0 2
  • 6. 2 HOURS A DAY ON SOCIAL MEDIATHE AVERAGE PERSON SPENDS 3 I M A G E : C A N V A , F R E E F O R U S E
  • 7. SO WHAT IS MEDIA DOING TO OUR MINDS?
  • 8. W E A R E C O N S U M I N G M O R E M E D I A , B U T M U C H I S A C C O U N T E D F O R T H R O U G H M U L T I T A S K I N G I M A G E S O U R C E S : D A W N F U - P I X A B A Y , C A N V A F R E E F O R U S E , K A B O O M P I C S / K A R O L I N E - P E X E L S   4
  • 9. AS A RESULT... SOCIETY IS NOW BECOMING INCREASINGLY BETTER AT MULTITASKING ...WHICH MAY NOT BE SUCH A BAD THING
  • 11. BRAIN STRUCTURE A F F E C T S O F M U L T I T A S K I N G I T W A S F O U N D T H A T H I G H M E D I A U S E R S H A D L E S S D E N S E G R A Y M A T T E R I N T H E I R   A N T E R I O R C I N G U L A T E C O R T E X T H I S P A R T O F T H E B R A I N I S A S S O C I A T E D W I T H EMOTIONAL PROCCESSING COGNITIVE PROCCESSING 5 I L L U S T R A T I O N S : C A N V A , F R E E F O R U S E
  • 12. MULTITASKING ATTENTION SPAN B U T T H E D O W N S I D E I S
  • 13. Studies show that people who use more media have shorter, more intense creativity bursts. People who do not use media less have longer, less intense creativity bursts  I M A G E : C A N V A , F R E E F O R U S E 6
  • 15. BECAUSE OUR MINDS ARE CHANGING, SHOULD MEDIA CHANGE? ...WELL YES
  • 16. ADVERTISERS ARE NOW LOOKING AT HOW TO ADJUST THEIR CONTENT TO APPEAL TO THE CHANGING MEDIA INFLUENCED MIND ADJUST ADS FOR DIGITAL FRONT-LOADED ATTENTION SPANS Marketersareadapting MUSIC FASHION ARTCLEAR ENGAGING effective ad 6
  • 17. "WE NEED TO BE MORE CLEAR AND CONCISE WITH MESSAGING AS EARLY AS POSSIBLE - ALMOST CRAFTING HEADLINES." - A L Y S O N G A U S B Y , M I C R O S O F T C A N A D A . I M A G E S : " C O K E S I D E O F L I F E R E M I X " F L I C K R , " N I K E : T H E R U N " V I M E O , " R E D B U L L A D C A M P A I G N C A R " F L I C K R   6
  • 18. THE RISE OF MEDIA HAS BECOME A CYCLICALPROCESS I L L U S T R A T I O N : C A N V A , F R E E F O R U S E
  • 19. MEDIA IS SHAPING OUR MINDS AND BECAUSE OF THAT MEDIA MUST ADAPT TO THE CHANGING MIND IN ORDER TO BE EFFECTIVE
  • 20. WORKS CITED 1 . P E R R I N , A . ( 2 0 1 5 ) . S O C I A L M E D I A U S A G E : 2 0 0 5 - 2 0 1 5 . P E W R E S E A R C H C E N T E R : I N T E R N E T , S C I E N C E & T E C H . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . P E W I N T E R N E T . O R G / 2 0 1 5 / 1 0 / 0 8 / S O C I A L - N E T W O R K I N G - U S A G E - 2 0 0 5 - 2 0 1 5 / 2 .   I N T E R N E T U S E R S H A V E A V E R A G E O F 5 . 5 4 S O C I A L M E D I A A C C O U N T S . ( 2 0 1 7 ) . G L O B A L W E B I N D E X . N E T . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P S : / / W W W . G L O B A L W E B I N D E X . N E T / B L O G / I N T E R N E T - U S E R S - H A V E - A V E R A G E - O F - 5 - S O C I A L - M E D I A - A C C O U N T S 3 . H O W M U C H T I M E D O P E O P L E S P E N D O N S O C I A L M E D I A ? [ I N F O G R A P H I C ] . ( 2 0 1 7 ) . S O C I A L M E D I A T O D A Y . R E T R I E V E D 2 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . S O C I A L M E D I A T O D A Y . C O M / M A R K E T I N G / H O W - M U C H - T I M E - D O - P E O P L E - S P E N D - S O C I A L - M E D I A - I N F O G R A P H I C 4 .   M A I L , T . ( 2 0 1 4 ) . F O U R W A Y S C A N A D I A N S A R E C O N S U M I N G M E D I A D I F F E R E N T L Y . T H E G L O B E A N D M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 , F R O M H T T P : / / W W W . T H E G L O B E A N D M A I L . C O M / R E P O R T - O N - B U S I N E S S / I N D U S T R Y - N E W S / M A R K E T I N G / F O U R - W A Y S - C A N A D I A N S - A R E - C O N S U M I N G - M E D I A - D I F F E R E N T L Y / A R T I C L E 2 1 9 4 9 6 3 0 / 5 . R E D D Y . S . ( 2 0 1 4 ) .   Y O U R H E A L T H : S T U D Y F I N D S S O M E T E E N S C A N E X C E L A T M U L T I T A S K I N G . T H E W A L L S T R E E T J O U R N A L . R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M   H T T P S : / / S E A R C H . P R O Q U E S T . C O M / D O C V I E W / 1 6 1 0 8 8 4 9 9 3 ? A C C O U N T I D = 6 1 8 0 6 . K R A S H I N S K Y . S . ( 2 0 1 5 ) .   A T T E N T I O N S P A N S I N A D I G I T A L W O R L D . T H E G L O B E A N D M A I L . R E T R I E V E D 3 M A R C H 2 0 1 7 . F R O M   H T T P : / / G O . G A L E G R O U P . C O M / P S / I . D O ? P = C P I & S W = W & U = Q U E E N S U L A W & V = 2 . 1 & I D = G A L E % 7 C A 4 1 2 9 8 4 3 8 7 & I T = R & A S I D = D A F A 6 B 1 1 4 6 3 B E D 4 F D 5 5 F 2 8 8 C 9 2 D 2 5 C 0 C