Omni-channel for retailing and Omni-channel for CPG manufacturers. Understand what is meant by omnichannel and what companies are doing to leverage the data, understand their business, attract new customers & increase ROI.

1. “Omni-Channel Basic’s for CPG”

2. Janet Dorenkott, Bio
•Over 20 years of experience in information technology.
•Founded Relational Solutions in 1996 and co-owns with Rob York.
•Focused on data warehousing, data integration & business intelligence solutions
•Specialize in the complex issues associated with integrating various data
•Contributing author in “The Essentials of Shopper Technology”
•Contributing author in “New Directions in Shopper Technology”
•Member of Retailwire’sBraintrust
•Founder of the Demand Signal Repository Institute on LinkedIn.
•Participated in the implementation of over 200 data warehouse and BI projects for companies that include Chrysler, Chase, Timken, Xerox, Glaxo, Smuckers, P&G and many others.
•Selected in CIO Review as “Most Promising Big Data Companies”
Property of Relational Solutions, Inc. June, 2014,
Dorenkott Bio

3. Agenda
•What is the Omni-Channel
•Why does it matter to CPG?
•Eliminating Internal Competition
•How are customers buying and What’s impacting sales?

4. “Top 10 “Companies on the Move” Acquired BlueSky Integration Studio“Best at integrating POS with Internal data” Cleveland Weatherhead100Fastest Growing BusinessesOracle Developer of the Year
Data Warehouse & BI Consulting
1996-98
1999 -01
2002 –04
2005 -06
2007 -08
2009 -10
2011 –12
2013
2014
BlueSky“Coolest New Technologies” DataStage ETL Best ImplementorsAwardInformatica’sPartner of the YearSelects BIS to integrate POS & TradeEdgeSelects POSmart to embed in DSRBest Software” Finalist
Company Background“Data Warehouse of the Year!” SAP Certification & PartnershipBest of Cleveland AwardCGT Readers Choice Award

5. S cial
M bile
We
L cal
St re

6. How Customers Buy Today

7. Is Social Media Really Worth Leveraging?
•Facebook –700B minutes spent/month
•Google –34,000 search/sec
•Twitter –500M tweets/day
According to McKinsey Global Institute:
According to Digital Marketing Ramblings:
•Candy Crush –500 Million Players
•E-bay –120 Million Active Shoppers
•Facebook –1.2 Billion Members
•Flickr –92 Million Members
•Google+ -300 Million Members
•Instagram –200 Million Users
•iTunes –800 Million Users
•LinkedIn –300 Million Users
•Pinterest–70 Million Users
•Skype –300 Million Users
•Snapchat–26 Million Users
•Survey Monkey –75 Million Surveyers
•Tinder –1 Billion Matches
Recent Social Information

9. Social ISInfluencing Purchasing

10. •85%ofpeople have a cell phone
•50%ofphonesarecapable ofscanningaQRcode
•17%have scanned aQRcode
MOBILE MATTERS!
Growing Use of QR Codes

11. al
Know Your Customer

12. Help
me, help you,
help
others
30MM Users (tripled in 3 years)
84MM
Users (Up 37% over last year)
600MM+ miles driven /
33MM
User-Generated
month with Waze
open
Reviews
(Up 49%over last year)
Revenues of $2.57B
46 MM Customers
12,300Employees
140,000Merchant offers every day

14. Social
online
and
and
mobile have
been
blurring
the
lines
between
in
store.
19
Example of One Retailers Mobile Statistics:
Copyright © 2014 . Valeria Maltoni
Copyright © 2014

15. SOMOLO
Download Our App!
Customer Service
Give Us Your Opinion
Come on In!
Shop On-Line

16. yright © 2014 . Valeria Maltoni 27
Cop
BOPIS –Buy Online, Pickup In-Store
Target is making 135 Stores in 38 Markets shipping locations

17. Informed Buyers
8

18. CONNECTED
9
Copyright © 2014 . Valeria Maltoni
Cost Sensitive Buyers & Bargain Hunters

19. Know Where/How they are buying
52
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20. 54
Copyright © 2014 . Valeria Maltoni

21. more
=
53
Copyright © 2014 . Valeria Maltoni

22. “The customer doesn't
care who gets credit for the sale.”
-Jamie Nordstrom
President, Nordstrom Direct

23. We need to separate the platforms from the content in order
to
address
customer
needs
+
create
cohesive
experiences.
14
Copyright © 2014 . Valeria Maltoni

24. Great
Service
is
a
must
–
and
a

25. MEASURE
WHAT
MATTERS
43
Copyright © 2014 . Valeria Maltoni

26. 9%
“I know our digital marketing is working.”
47

29. Promotion
Click Stream
Shipments
Reports
Scheduled
Sources
Retailer Sales
WalMart
Food Lion
Costco
Kroger/DunH
Home Depot
Sam’s
Distributors
Integrate, Validate, Synchronize & Manage
BlueSky
Can feed other systems
BIS
Third Party POS & Syndicated Data.
Website Sales
Users access via web
Web Clicks
Shipments, Promo, Vendor
Amazon
OverStock
Nielsen, IRI,
TD Linx, etc.
Overstock
Amazon
WebSite
Retailer
Sales

30. Large
gaps
in
measurement,
but
also
creativity,
CRM

33. Understand your interactions
Property of Relational Solutions, Inc. By Janet Dorenkott June, 2013,

34. Know your social Reputation
Property of Relational Solutions, Inc. By Janet Dorenkott June, 2013,

35. Know where your sentiment is coming from
Property of Relational Solutions, Inc. By Janet Dorenkott June, 2013,

36. See where your Champions are
Property of Relational Solutions, Inc. By Janet Dorenkott June, 2013,

37. Understand where you need damage control
Property of Relational Solutions, Inc. By Janet Dorenkott June, 2013,

38. Retailer Store Sales

39. What are your followers saying
Property of Relational Solutions, Inc. By Janet Dorenkott June, 2013,

40. Thank you & Stay Connected!
•Follow Janet Dorenkott on LinkedIn, Email JanetD@relationalsolutions.com
•Call us at 440-899-3296, Janet is x225 / Karen is x 232
•Follow Relational Solutions on LinkedIn, Twitter @POSMARTBLUESKY & ON Facebook
•Join “Demand Signal Repository Institute” & “Big Data Association” Group on LinkedIn
•Subscribe to the relational solutions channel on YouTube:
–Relational Solutions Channel
•Visit us at www.relationalsolutions.comor call 440-899-3296 x225
•Learn more from our webinars & Download our Whitepapers
•See product demo’s & download trials from our website
–POSmartDemo –Thursday, July 10 @ 2pm ET