Creating a Linkedin profile is not enough to stand out in the job market. If you want recruiters to find you, you must create an attractive profile. This tips will help you to look like a Linkedin pro.

1. 5 Actions to Improve Your
LinkedIn Presence

2. 1 Update Your Profile

3. Does your profile have cobwebs
• Creating your initial
profile is not enough.
• Update it regularly to
let people know what
you are doing
• Change the keywords
which describe your
expertise or role

4. 2 Don’t Spam Your Network

5. • When you make changes to your profile, all
the members in your network receive an
update.
• Turn off this setting when you are refreshing
your profile or experimenting with different
phrases or key words.
• Temporarily turn off your Broadcast settings
and make your changes.
• Update your network when you are ready to
reveal the finished product.

6. Step 1
1. Click on your Profile
2. Click on Settings
3. Turn off Broadcast
Settings
4. Make your changes
5. Turn on your
broadcast settings

7. 3 Don’t Hide- Use Keywords

8. Recruiters search by Keyword
• Use keywords in the headline and also in your
summary, specialties and job titles.
• A keyword is a term relevant for your industry
or sector.
• Read job descriptions to identify employer
keywords
• During your job search change keywords to
emphasise different strengths

9. 4 Customise Your Public Profile
URL

10. • When you create a public profile on LinkedIn,
it generates a random URL for your profile.
• This is typically a series of numbers
• Change it to a more readable URL
• This will improve the search engine
optimization of your profile

11. Step 1
1. Select your profile
from the profile tab
2. Click edit next to your
public profile.
3. You can then
customise your public
profile URL

12. Step 2
1. Change your profile
URL
2. Change how you
appear when people
search for you
3. View your current
profile and check how
it looks

13. 5 Customise Your Website Listing

14. • When you list your websites, do not leave the
default “Company Website” as the
hyperlinked text.
• Your company name is a keyword that can
help people to find you.
• Choose “other” and write the name of your
website or blog.
• This change also makes you look more Tech
savvy and professional

15. Step 1
• Select your profile from
the profile tab
• Click edit next to your
public profile.
• You can then customise
your website or Twitter
account

16. Contact us
Jane Leonard
@really_useful
Jane@reallyusefultraininganddevelopment.ie