1. Powered by the new 6 cylinder Cummins QSB6.7 Tier IV
Final diesel engine, Hyundai big trucks are bigger and
better than ever! The Tier IV Final engine provides great
fuel economy and has a easy-to-maintain after-treatment
system, with no DPF!
The sleek new body design features an extra 8” of cab
space, along with full-climate-control. A top wiper is now
also available. On the newly designed counterweight
the rear combination lights are
recessed to provide better protection while operating. The LCD
dash display size has increased from 1.7” to 4.3” and now shows
more than 20 operational / warning
indicators, such as load weight,
side-to-side and front-to-back
incline, in full, vibrant color.
Other notable changes include
pistol-grip control levers that
provide super smooth operation of the hydraulic functions.
Coming in January 2016, Series 9 forklifts will come standard
with a larger, open-core radiator. A reversible fan option will
be available in mid-2016.
The new PDF brochure is now available at http://www.
hceamericas.com/forklift/diesel, and printed literature is
available for ordering through our
portal on CERES.
And what’s that you say… You’ve never sold a Hyundai big truck,
and you are not sure where to start?
Email paul.bilson@hyundaiamericas.com to get a copy of our
presentation “Hyundai Big Trucks and How to Sell Them,” by Doug
Atherton, our West Coast district manager. In it, you will find in-depth Hyundai product
information with competitor comparisons, as well as a look at various markets and the
types of customers you need to target to land that BIG big truck order!
November 2015
FL Issue 5
THE NEWLY DESIGNED 110/130/160D-9 FORKLIFTS ARE HERE!
4.3” LCD Cluster with 21 operational and
warning indicators
Full Climate Control Heater/
AC in the new, larger Operator
Compartment
The additional 9 series models include
70D-9, 35/40/45D/50DA-9 and 15/18/20D-
9 forklifts. All models are now Tier IV
Final compliant, and are replete with
many of the same great features as the
160D-9, including rearview camera. Look
for product literature to be available
within the next 2-3 weeks.
More New 9 Series Models arriving soon!

2. PINK Campaign = Success!
During the last two weeks of September and throughout October, Hyundai ran a PINK campaign in
an effort to raise money for breast cancer research through the sale of custom shirts and wristbands.
Our employees also participated in It's the Journey, Inc.'s 30-mile, 2-day walk with a B'Rest Stop.
This campaign was a huge success. In total, we sold 507 Construction Equipment and Forklift t-shirts
and 982 Hyundai wristbands, and raised $10,994.
Thank you to all of our employees, and our wonderful dealer network. Special thanks to May
Heavy Equipment, Rob's Hydraulics, Fort Wayne Material Handling, CFE Equipment, Four Seasons
Equipment, Team Boone, Springer Equipment, Heavy Equipment Sales, Pennell Forklift Services,
Modern Group, Bob Mark New Holland, and Diamond Equipment for providing their pictures, and for
their special support.

3. October kicked off our year end Hyundai Sales
Incentive: An
all-expenses paid
trip for two to the
beautiful Playa
Conchal- Costa
Rica! How do
you get there?
SELL HYUNDAI
FORKLIFTS!
• Contest duration: 10/1 through 12/31/2015
• Class I, IV and V receive one point per new
ordered unit sold during this period.
• Receive an additional ½ point per unit
for units sold out of HCEA inventory
and invoiced by 12/31/2015.
• Receive an additional ½ point per Big
Truck (110D-9 thru 250D-9) sale.
• Minimum of five truck sales during contest
period to qualify.
• A truck sale registration form must be
completed. Proof of sale, including
copy of invoice or signed order, must be
submitted with your name for each order.
• Winners will be announced in January 2016.
• You must be registered.
If you have any questions, please send them to paul.
bilson@hyundaiamericas.com.
We held our first annual Latin America
Parts Conference October 26-27. Ten dealer
representatives from Latin America and the
Caribbean attended the event. The attendees
heard from our president, MS Kang; SS Park
from our parent company, HHI; Angela
Williams from our Training departments;
and Juan Camilo Betancur from Mercovil
during their various breakout sessions. Our
guests learned about and discussed the new
ways HCEA and our dealers can better work
together to promote the Hyundai brand.
They also enjoyed a wonderful dinner filled
with laughs and camaraderie at Stoney River
Steakhouse. Overall, it was an educational and
informative conference. All of our attendees
appreciated the opportunity to assemble
as a community. We look forward to seeing
everyone again soon.
June 2015Be sure to check us out on social media! November 2015
FL Issue 5
Copyright © November 2015 HCEA
1st Annual Latin America Parts
Conference
Please join us in welcoming our newest dealer - Material
Handling Products Corp. of East Syracuse, NY - to the
Hyundai Forklift dealer family! A family-owned forklift
dealer since 1953, MHP is dedicated to providing quality
products and service support, with two locations in East
Syracuse and Schenectady (Albany), NY, with coverage that
extends from Binghamton, NY to Western Vermont.
Scott Minich, the President of MHP, had this to say about
their recent appointment as a Hyundai dealer: “We chose
Hyundai because of the strong name recognition, [it is] an
excellent value proposition for upstate NY, and [we] feel Hyundai is
rising in the industry. MHP is excited to play a role in what we feel will
be a mutually beneficial relationship for both our companies for years to
come.“
“We are pleased to have MHP on board with Hyundai as their primary
forklift line,” said Chuck Leone, Hyundai VP of Forklift. He added, “The Syracuse and Albany markets
have been vacant and Scott’s group will give us representation in upstate New York, where we have
also recently shipped Hyundai forklifts for one of our national accounts.”
New Dealer Alert: Material Handling Products Corp.
COSTA RICA, anybody?