3. HOW DIGITAL TECHNOLOGY AFFECTS NEWS
CONSUMPTION
Most people think that digital devices will make people use
less news, but it’s the opposite.
Rather than replacing news consumption on digital
devices, such as a laptops or tablets, those using mobile
devices are getting news on all digital devices.
8 in 10 who get news on smartphones or tablets, get news on
conventional computers as well.
5. HOW DIGITAL TECHNOLOGY AFFECTS NEWS
CONSUMPTION
These adults also appear to be:
Getting news more often
Reading for longer periods of time
People are taking advantage of having easier access
to news throughout the day
In their pocket
On their desks
In their laps.
7. SOCIAL MEDIA USAGE
Percentage of adults who use:
36% Facebook
51% Twitter
Non-users
13%
8. HOW SOCIAL MEDIA AFFECTS NEWS
CONSUMPTION
Facebook leads Twitter in intersection of social
media and news.
In 2011, Facebook added the Social Reader,
which allows users to follow, read and share
news without ever leaving the network.
9. HOW SOCIAL MEDIA AFFECTS NEWS
CONSUMPTION
Facebook users get news from:
Friends
Family
Twitter users get news from
a wider variety of sources.
10. HOW SOCIAL MEDIA AFFECTS NEWS
CONSUMPTION
Social media news consumers have not given
up other methods of getting news such as:
Going directly to websites
Using apps
Through search.
Social media is an additional path to
news, not a replacement for traditional ones.
12. CONSUMPTION OF NEWS VIA SOCIAL MEDIA
THROUGH DIFFERENT DEVICES
There is no bias when it comes to using different devices.
13. SUMMARY: HOW SOCIAL MEDIA AFFECTS
NEWS CONSUMPTION
Despite the explosion of social
media, such as Facebook and
Twitter, social media and
recommendations from friends are not
the main factors determining news
consumption.
Adults are still using conventional
means such as news sites and search
to acquire their news.