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Social Media<br />DRAFT<br />3.11.12<br />Why You Must Engage<br />

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Social Media<br />Today’s Presentation includes:<br />Kevin Corbett, Sr. Manager <br /> MLB Advanced Media<br />Marni Landes, Social Media & Community Mgr., Goldstar<br />Matt Tomaszewicz, Co-Founder, Thrillcall<br />Barry Berkowitz, VP Digital Marketing Solutions, Infogroup Interactive<br />

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Mobile’s Expansion<br />

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Does Infogroup have any stats to share on trends using mobile and social?<br />Would you like to share any findings here & why they are looking at mobile formats for email and integrating social, etc.?<br />

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Social Media<br />Social Media presents exciting ways to:<br />Build brands<br />Engage consumers<br />Build relationships<br />Increases page rank on search engines<br />

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Circle of Trust<br />

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The Circle of Trust<br />

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“Likenomics”<br />

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Teen Sex<br />

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Making Connections<br />

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Trend: How People Are Sharing<br />Source: ShareThis 2009<br />

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Response Rates When People Share<br />

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Barry Berkowitz of Infogroup will speak to how they are using email and social media to drive engagement and measurable results.<br />Please show examples<br />

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The Age to Engage<br />Marni (Goldstar and Kevin (MLBAM) are going to share some examples of how they’ve successfully engaged their following.<br />

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What does this look like to you?<br />

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I went skydiving to promote iFly indoor skydiving<br />

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Authentic<br />I rode a really scary roller coaster to promote Six Flags.<br />

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Efficient<br />A Medieval Times Knight rode his horse through our parking lot and then battled an enemy knight in front of our office entrance<br />

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Driving Engagement<br />Examples from MLB Advanced Media and their teams <br />

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Content Filter<br />Ask yourself if what you’re about to post fulfills one of these 8 human needs:<br /><ul><li>Love

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Self-expression

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Sharing Opinions

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Showing Off

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Fun/Escapism/Humor

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Memories & Nostalgia

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Making Money

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Competition & Gaming</li></li></ul><li>Content Considerations<br />ADD VALUE! Implement programs with your consumer in mind! <br />Be transparent - Listen to what is being posted<br />Join the conversation and engage<br />Ask questions, take polls, show you care<br />Be consistent and follow through<br />Be receptive to change<br />Surprise and delight your customers!<br />

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70 – 20 – 10<br />Rule<br />Matt<br />

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#1 – Use Online Communities for PR<br />

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Word of Mouth on Steroids<br />

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#2<br />Focus on Facebook<br />

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#2. Focus on Facebook<br />

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Kevin to show samples from teams<br />

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Facebook: Show Me The Tickets<br />

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Facebook: Group Singing!<br />

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Facebook: Caption Contests<br />

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Facebook: Goldstanagram Game<br />

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Facebook: Polls<br />

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Facebook: New Site Features<br />

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Facebook: Tabs/Apps<br />

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Free Stuff!<br />

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#3. Use Twitter to share great content<br />Can we show MLB example?<br />

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For broadcasting<br />Can we show MLB examples here?<br />

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Other MLB examples?<br />

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Twitter Teases<br />

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Twitter Responsiveness<br />

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Twitter RSS Feeds<br />

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For broadcasting<br />KEVIN – CAN WE TALK ABOUT MLBAM’S TEAMS AND WHAT THEY ARE DOING?<br />

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#4. Listen<br />Dave Carroll’s video has over 9 million views on Youtube<br />

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Tools like HootSuite , Tweetdeck and Google Alerts make listening easy<br />Does MLBAM have samples of how they listen ?<br />

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#5. Use Social-only Exclusives<br />Does MLBAM have samples of offers dedicated to social media?<br />

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#6. Leverage Linking Strategies<br />Promote cross-linking:<br />Your website<br />Email Campaigns<br />Facebook page<br />Blog<br />Twitter feed<br />Email signature, etc.<br />

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#7. Leverage Off-line Marketing Opportunities<br />Encourage people to follow you via:<br />Advertisements<br />Signage<br />Promotions<br />Use QR codes for quick links<br />

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#8. Have a Response Plan<br />Take reasonable action to fix issue and let customer know action taken<br />Negative<br />Positive<br />Yes<br />Yes<br />No<br />Assess the message<br />Evaluate the purpose<br />Do you want to respond?<br />Does customer need/deserve more info?<br />Unhappy Customer?<br />No Response<br />Yes<br />Are the facts correct?<br />Gently correct the facts<br />Yes<br />No<br />No<br />No<br />Can you add value?<br />DedicatedComplainer?<br />Are the facts correct?<br />Yes<br />Yes<br />No<br />No<br />Yes<br />Respond in kind & share<br />Thank the person<br />Comedian Want-to-Be?<br />Explain what is being done to correct the issue.<br />Is the problem being fixed?<br />Yes<br />No<br />Yes<br />Let post stand and monitor.<br />

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#9. Social Media Calendar<br />

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Matt to Show the Nucleus tool using screen shots<br />

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YouTube Subscribers<br />

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YouTube Optimization<br />

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#10. Measure<br />2010 Social Media Results Poll<br />

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So how do you measure all this?How do you prove it’s a worthwhile investment?<br />

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Facebook Metrics<br />New Fans Growth Rate<br />Average Interactions per Post<br />Percent Fan Base Engaged<br />

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Facebook: New Fans Growth Rate<br />

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Facebook: Avg Interactions per Post<br />

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Facebook: % Fan Base Engaged<br />

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Set Some Goals!<br />New Fans Growth Rate<br />Average Interactions per Post<br />Percent Fan Base Engaged<br />

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Top 10 Social Media List<br />Use online communities for PR<br />Focus on Facebook<br />Use Twitter as a well rounded tool<br />Listen to what consumers are saying<br />Reward fans with ‘Social-only’ exclusives<br />Leverage linking your social media sites<br />Use offline marketing to drive social media<br />Have a response plan<br />Just do it. Use a social media schedule<br />Measure<br />It’s the Age to Engage.<br />

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Advice for 2011<br />