The document summarizes trends affecting European public service broadcasting. It notes increasing complexity from internationalization, market consolidation, and new platforms and devices fragmenting audiences. Consumption trends show television viewing remaining steady while internet use grows, challenging public broadcasters to be where audiences are across platforms. Public trust in media is declining in Europe as public broadcasters struggle with questions around their legitimacy, role, and accountability to citizens, markets, and states. The document argues public broadcasters contribute to European culture, democracy, and innovation if their value is properly understood.

1. Trends in European
Public Service Broadcasting
Dr. Roberto Suárez Candel
Head of the Media Intelligence Service (MIS)
Prague, May 25th 2016
@_robertosuarez #EBUresearch

2. THE EBU
 The European Broadcasting Union (EBU) is the world's foremost alliance
of public service media organizations.
 73 Active Members and 36 Associate Members in 76 countries across
Europe and beyond.
 Mission: defending the interests of public service media and promoting
their indispensable contribution to modern societies.
 The EBU is a world-renowned point of reference regarding media industry
knowledge and expertise, particularly in broadcast technology and
innovation, training, research and European media law.

3. EBU GLOBAL PRESENCE

4. THE EBU IN NUMBERS

5. Providing EBU departments and Members with reliable
market data, trustworthy analysis and relevant
arguments.
www.ebu.ch/mis mis@ebu.ch
MEDIA INTELLIGENCE SERVICE

6. WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation

7. THE DECLINING WEIGHT OF EU COMPANIES
US
54,2%
Japan
17,5%
Europe
26,2%
Others
2.1%
US
68,8%
Japan
15,4%
Europe
11,8%
Others
4.1%
2007 2013
Source: EBU, based on data from European Audiovisual Observatory.
Breakdown of the worldwide audiovisual market
(based on breakdown of audiovisual turnover of leading companies by nationality)

8. WHO DOES CONTROL THE MEDIA ARENA?
21st Century Fox
>400 thematic TV channels all over Europe.
Satellite platforms in 5 EU countries,
including UK, Germany, Italy
+ USA, Australia and Asia.
Worldwide cinema activities.
Time Warner
>240 thematic TV channels all over Europe.
Leading FTA generalist TV channels
in 6 central EU markets
through CME.
Worldwide cinema activities.

9. WHO DOES CONTROL THE MEDIA ARENA?

10. WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation
Newcomers
Platforms, Devices

11. TELECOMMS – THE POWERFUL INCUMBENTS

12. NEWCOMMERS – THE PLATFORM THREAT

13. FAST DEVELOPMENT OF THE SVOD OFFER
Scandinavia
+
…
Middle East
Africa
Latin America
Yuzu
Eastern Europe
IviIttOtt Tv
Asia
Iqiyi
Source: EBU based on European Audiovisual Observatory and Eurodata TV Worldwide

14. Technology innovation turns the ‘simple’ broadcasting
environment into a complex media scenario

15. MULTIPLICATION OF DEVICES
Installed connected devices (millions)
Source: IHS
By 2020 there will be around 2 bn connected devices across Europe,
more than 8 connected devices per broadband household.

16. approx. 30%
smart TVs in Europe
2007 2014
1.7 4.7
Number of connected devices
Share of connected smart TV among all TV sets
O% 11%
Per household
0.7 2Per individual
MULTIPLICATION OF DEVICES

17. WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation
Fragmentation(s)
Newcomers
Consumption trends
Platforms, Devices
Data, Algorithms

18. THE CONVERSATION
PRISM
BRIAN SOLIS & JESS3
conversationprism.com
Traditional media
outlets now compete
for the time and
attention of the
viewers within a
continuously
expanding
matrix of
services.
WHERE IS OUR AUDIENCE?

19. Will we witness the
end of the TV era?
CONSUMPTION TRENDS

20. 20
Internet
+20%
-2%
Media consumption time in Western Europe
Evolution 2014 - 2017
TV Radio Newspapers
/ magazines
-2%
-7%
Forecast 2017:
the growth
of Internet time
is expected to have
little impact
on TV and radio
consumption
Source: ZenithOptimedia, Media Consumption Forecasts 2015
CONSUMPTION TRENDS

21. 21
In 2014,
Europeans viewed on average
3:57of
TV per day
(20 minutes more than in 2008)
Source: Eurodata TV Worldwide, based on 43 European markets
Daily TV viewing time per individual
Europe
3:37 3:42 3:47 3:48 3:55 3:54 3:57
CONSUMPTION TRENDS

22. 22
In the UK,
TV content*
accounts for
90%
of total viewing time
among adults 16+
* Live TV, recorded TV, broadcaster VoD Source: Ofcom, Digital Day 7-day diary, 2014
Live TV
69%
Recorded TV
16%
Broadcaster VOD
5%
Subscription VOD 3%
Short online clips 2%
DVD / Blu-ray / VHS 5%
Total daily viewing
4:18
Watching activities in % of total viewing time
United Kingdom, adults 16+
CONSUMPTION TRENDS

23. PSM, BE WHERE THE AUDIENCE IS

24. A NEW USER CULTURE?
Content Curation
Recommending / Sharing

25. WE ARE FACING AN INCREASING COMPLEXITY
Internationalization
Market Consolidation
Fragmentation(s)
Newcomers
Consumption trends
Platforms, Devices Regulation
Data, Algorithms

26. EUROPE FACES A TRUST/GOVERNANCE CRISIS

27. Source: EBU based on Eurobarometer 84
Media Intelligence Service – Trust in Media 2016
NET TRUST IN MEDIA ON EU LEVEL
-7
-10 1
-35 19
Net Trust Index = ‘Tend to trust’ – ‘Tend not to trust’
27

28. Why?
Who? What? How?
DO NOT UNDERSTAND WHAT PUBLIC SERVICE MEDIA STAND FOR
MARKET PLAYERS, CITIZENS AND EVEN POLITICIANS
What value?
PSM KEY ISSUE

29. DO NOT UNDERSTAND WHAT PUBLIC SERVICE MEDIA STAND FOR
MARKET PLAYERS, CITIZENS AND EVEN POLITICIANS
PSM KEY ISSUE
PSM LEGITIMACY, ROLE AND REMIT ARE
CONTESTED

30. THE ACCOUNTABILITY PARADOX
PSMState
Citizens
Market
?
Backwards
accountability
Forward
accountability

31. PSM CONTRIBUTION TO SOCIETY
WWW.EBU.CH/PSM-CONTRIBUTION-SOCIETY

32. PSM CONTRIBUTION TO SOCIETY
WWW.EBU.CH/PSM-CONTRIBUTION-SOCIETY
Public Service Media as a key driver and a strong partner to:
- Ensure the future of the European national media industries
- Maximize and distribute the benefits delivered by technology innovation
and new media
- Develop national cultural industries
- Support the well-being of democracy across Europe

33. Dr. Roberto Suárez Candel
Head of the Media Intelligence Service (MIS)
suarez.candel@ebu.ch
@_robertosuarez #EBUresearch