This document provides advice on starting a cannabis beverage brand, including educating yourself on regulations, identifying opportunities in the market, getting to know your target audience through testing, focusing on multiple revenue channels while staying nimble, partnering with investors and other strategic partners, maintaining a long-term outlook, and remaining resilient through setbacks. It also includes statistics on cannabis arrests by race, the growing number of dispensaries compared to liquor stores, and per capita alcohol consumption by US state.

1. Advise on How to Start a
Cannabis Beverage Brand
From both an operator & investment perspective

2. NON-ALCOHOLIC - All-NATURAL
ADAPTOGENIC COCKTAILS

4. Advise on How to Start a
Cannabis Beverage Brand
From both an operator & investment perspective

5. ● Study the benefits & history of the plant
● Embrace & support the community
● Get involved in policy (like right now)
● Start your lifelong PHD/MD/MBA in
Regulations
Educate Yourself

6. CANNABIS AND RACE
Estimated breakdown by race for cannabis
possession arrests and summons 2012 -2015*

7. ● Identify white space in the market
● Know where you live on the shelf
● Be clear on who you compete with
● Build your category from the ground up
Find Your Niche

8. UNITED STATES OF CANNABIS

9. ● Identify your target consumers
● Extensively test your product with them
● Be certain of their usage occasions
● Leverage data to validate assumptions
Get to Know Your Audience

11. ● Identify multiple viable revenue channels
● Focus on the channels right for your size
● Be ready to adapt at the drop of a hat
● Future-proof your business
Stay Focused but Nimble

12. * 2017 Marist Poll, "Weed
and the American Family"
52% of American adults
have tried cannabis*
66% Support
legalization*

13. Don’t Go It Alone
● Investors are your only best friends
● Don’t try to reinvent the wheel
● Find the right strategic partners
● Build a balanced foundational team

15. Try & Be Stoic
● Don’t let setbacks actually set you back
● Don’t stress about what you can’t control
● Set expectations | KPIs (internally & externally)
● Be supportive to those that support you

17. ● Plan for profitability
● Don’t rely on trends
● Focus on building brand goodwill
● Be patiently aggressive
Play the Long Game

18. Investment Growth Slide

20. Alcohol vs Dispensaries Chart
● ~ 2300-2500
dispensaries in
America*
○ Oregon and
Colorado have the
most per capita
*Source:
https://hightimes.com/dispensaries/how-man
y-state/
● Over 46,000 stores in
America*
● 1 liquor store for every
10,000 people
●
*Source:
https://www.ibisworld.com/industry-trends/ma
rket-research-reports/retail-trade/food-bevera
ge-stores/beer-wine-liquor-stores.html
http://thecapitolist.com/wp-content/uploads/2
017/04/Liquor-Stores-in-Non-Quota-Non-Con
trol-States.pdf

21. https://www.census.gov/library/stories/2018/0
9/cheers-to-alcohol-industry.html
● 10. South Dakota (2.87 gallons per
capita)
● 9. Idaho (2.92 gallons per capita)
● 8. Alaska (2.94 gallons per capita)
● 7. Wisconsin (2.98 gallons per
capita)
● 6. Vermont (3.08 gallons per capita)
● 5. Montana (3.11 gallons per capita)
● 4. North Dakota (3.26 gallons per
capita)
● 3. Nevada (3.46 gallons per capita)
● 2. Delaware (3.72 gallons per
capita)
● 1. New Hampshire (4.76 gallons
per capita)
*Source:
https://www.esquire.com/lifestyle/health/a226
82284/america-alcohol-drinking-levels-by-sta
te/