1. A Compliance Plan For The Ever-
Evolving World Of Cannabis
Michael Cooper | Managing Member, MadisonJay Solutions LLC

2. Michael Cooper
MadisonJay Solutions LLC / Managing Member
Speaker
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3. Overview
• Why compliance matters
• Why the rules aren’t static
• What matters for the drinks category
• What you can do proactively

4. Why Compliance Matters
• This is a highly regulated industry
• This is an industry under a microscope

5. Why the Rules Aren’t Static
• This is a young industry
• Regulators are looking for best practices
• Other industries, other states
• Keep an eye on Washington, DC/the future of interstate trade

6. What Matters for the Drinks Category
• Product design/formulation is a function of permissible cannabinoid concentrations
• Note that this is not necessary a static number
• Product design/formulation is a function of serving size/designation regulations
• Marketing restrictions may restrict how you can introduce your product to potential
consumers
• Marketing restrictions may restrict how you can attract consumer attention

7. What You Can Do Proactively
• Don’t want to be passive/reactive
• Have a plan to build for the future
• Weigh your risk/reward when conceptualizing product strategy
• Build your narrative ex ante, not ex post

8. Thank you!

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10. Media Partners