Persona Example- An outline of a persona example for a typical member in the CADC - Spectator. In this presentation I discuss the traits of a target member: demographics, online interests and activities, etc.

1. An Example
of a Persona
for the
CADC
ICM501- Module 10

2. Persona Type
Spectator: Known as a virtual lurker.
Consumes tons of information, but doesn’t
help to spread or broadcast the message.
• View user-generated content
• Read blogs and are present in online
forums.
• Constantly are making sure they’re up-
to-date on user ratings and reviews of
the content they consume and the
products they use.
• When they do share content, they share
only what is meaningful or valuable to
them, or to help others.

3. Sample-Dean
BACKGROUND:
• Creative Art Director
• Worked at the same company for 5-7 years;
worked his way up from entry-level designer.
• In a serious relationship with a college
professor, who he met at SXSW.
DEMOGRAPHICS:
• Skews male
• Age 25-35
• HH Income: $130,000
• Suburban
IDENTIFIERS:
• Chill and innovative
• Rarely answers the phone at work and prefers
communicating via email.
• Is an early adopter to the latest fad in the tech
world.
• Welcoming and friendly. Hungry to connect
with others who are local and are a part of the
agency world.
• Always provides new and creative ideas to the
group.
• Constantly provides constructive criticism.

4. Sample-Dean
GOALS:
• Maintains a great rapport with both
coworkers and clients.
• Spearheads design projects within
his agency.
• Is professional and cool
simultaneously.
CHALLENGES:
• Getting everything done with a
small staff.
• Creating new fresh concepts that
clients who care to remain
traditional don’t approve of.
HOW WE HELP:
• Embrace his creativity.
• Allow him to connect with others
who share the same values and
passion for design and the
advertising world.
• Provide him an opportunity to
become an e-board member or an
event coordinator.

5. Sample Dean
ONLINE INTERESTS:
• Read designer blogs and follow
industry leaders who he’s discovered
via blogs or Pinterest.
• Reads the theCHIVE and TechCrunch.
• Is a spectator who consumes a
plethora of information (blogs,
podcasts, reddit) however doesn’t
publish or repurpose the messaging or
content for his own personal gain.

6. Inspired by Hubspot Academy
Presentation.
A Marketer's Template for Creating Buyer
Personas
http://www.hubspot.com/Portals/53/docs/
Buyer%20Persona%20Template.pptx