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And
 measure
 over
 8me…
 
•  Social
 Audience
 
•  How
 big
 is
 our
 audience?
 
•  Views
 
•  How
 many
 eyeballs
 on
 
content?
 
•  Engagement
 
•  How
 many
 interac=ons
 with
 
content?
 
•  Referring
 Traffic
 
•  Are
 we
 bringing
 folks
 
home?
 
•  Share
 of
 Voice
 
•  How
 are
 we
 stacking
 up?
 
14
 

©2011 Jamie J. Pappas. All rights reserved.
Image
 courtesy
 of:
 h6p://dawn.hofsted.net
 

Publicada em: Tecnologia, Negócios
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  • Before embarking on a social media marketing campaign every businessmen must have a plan and a clear goal or they'll get lost in the social media world. The plan will serve as a map to reach the goal.
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  • Brilliant presentation and really nicely designed. The shaded social media icons with text boxes were really great as a visual tool.



    Author: Social Media: Why You Are Getting It Wrong



    http://www.slideshare.net/stevenfeeney/social-marketing-why-you-are-doing-it-wrong
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