The Good, the Bad & the Ugly: Business Use of Social Networks

The Good, the Bad & the Ugly: Business Use of Social Networks July 9, 2010 Jamie Nafziger Nicole Haaning NALS REGION 5 CONFERENCE

Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],Source: PEW Internet and American Life Project

Top 10 Companies by # of Users Who “Like” Them on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: ALLfacebook.com As of 5/17/10

Top 10 Companies by # of Twitter Followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Twitaholic.com As of 5/17/10

Case Study of Business Use of Social Networks ,[object Object]

Which Network(s) to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object]

The Bad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advantages of Business Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disadvantages of Business Use of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Ugly ,[object Object],[object Object],[object Object],[object Object]

Key Legal Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User-Generated Content: Legal Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1-800-Flowers.com Facebook Page ,[object Object],[object Object]

Advertising Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Records Retention ,[object Object],[object Object],[object Object]

Corporate Issues ,[object Object],[object Object]

Privacy Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Protecting Your Privacy on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Protecting Your Privacy on Facebook ,[object Object],[object Object],[object Object],[object Object]

Use of Social Networks by Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Employment Issues ,[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? Jamie N. Nafziger Dorsey & Whitney LLP 612-343-7922 [email_address] Twitter: @JamieNafziger Nicole Haaning Dorsey & Whitney LLP 612-492-6635 [email_address]

The Good, the Bad & the Ugly: Business Use of Social Networks

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The Good, the Bad & the Ugly: Business Use of Social Networks