The crisis monitoring framework helps you understand where your crisis stands and the appropriate action you can take to address it.

1. Crisis Management Framework for Media Relations
Diffuse Differ
If the media is powerful but not so If the media is both powerful and
More Powerful
much passionate about your crisis, passionate about the crisis, your
you should reason with them to best option is to give in, maybe
diffuse the matter. Acknowledge it, even apologize, and show them
but help them to see it from your that you still care. It is hard to win
point of view. in this situation.
Defend
If you are in the right and
have been wrongly
accused, take your stand Deflect
Defy and defend your position. If the media is passionate about
Less Powerful
If the media is not powerful and not the crisis but not powerful, you
passionate about your crisis, you should try to deflect the issue.
can overpower them. Threaten Blame someone else, focus them
then by bringing them to court over on other more pressing issues, or
false claims and defamation. on other achievements your
company has made.
Less Passionate More Passionate