Performing a Brandscan

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Find completely new approaches that can make your brand even more appealing. It can contribute to an even clearer brand differentiation and ultimately add value. Here are some tips for conducting a brand scan.

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Performing a Brandscan

1.

2.

3. It is advisable to assess and scan its effect and its function on a regular basis. Why Conduct A Brand Scan?

4.

5. It can contribute to an even clearer differentiation.

6.

7. A Brand Scan involves an analysis of: 1. Relationship 2. Realignment 3. Relevancy 4. Reward

8.

9.

10. How much credit does the brand get for doing so?

11. How convenient is it to work with the brand?

12.

13.

14.

15. Whether the brand promise really highlights its decisive competitive edge

16.

17. Richard.bush@baseonegroup.co.uk www.baseonegroup.co.uk/beyond