1. November 2013
APPRAISLY
Smart, social performance reviews
James Strickland
1
˘

2. EXECUTIVE SUMMARY
•
Appraisly is a business-to-business platform for conducting employee appraisals
•
We have taken the business from idea to paying customer in 4 months
•
Our beta was launched on the 15th of October this year
•
We have 9 businesses currently sig ned up,with 1-2 legitimate new business sig n-ups per week
•
We are busy rolling out our service to employees of these companies
•
We are seeking seed investment of £100,000 from angels or early stage seed funds

3. THE PROBLEM
Employee performance management processes are outdated and old-fashioned
Overcomplicated
Costly & Outdated
Poor data

4. THE SOLUTION
Run a web-based service
Provide a platform which requires no
integration and links to other online
services
Empower people
Associate performance with professional
background through LinkedIn and make
the whole process easier for employees
Offer f lexibility
Provide a customizable platform for each
client to configure as per their business
needs

5. THE TEAM
James Strickland
Nikoloas Lygkonis
•
Technical side - Ruby on Rails, Ang ular JS and others
•
Business development & customer service
•
7 years consulting experience with Accenture and EY
•
Product desig n and content marketing
•
Selling and implementing SaaS to big banks
•
Business process desig n architect by trade
•
Passionate entrepreneur with +3 previous ventures
•
Background at major corporates GE Capital & EY
•
Bachelor of Science - Finance & Statistics
•
Masters in Finance & Accounting, CIMA
+3 years together working together
on startups and commercial ventures

6. THE PRODUCT
For employees
SMART goal setting, 360 feedback,
extremely intuitive interface and
profiles imported from LinkedIn
For managers
Full reporting suite on every team
member, org charts, team management
and ad-hoc reviews
Try our demo!
The F Fox Stationary Co.
at
UR L
Email
Password
www.appraisly.com/sig n-in
demo@example.com
password
For businesses
Integrated training and learning, digital
signatures for compliance and full
customization for brand identity

7. CURRENT SIGN-UPS
•
Interbrand (UK) 200+ employees
•
Innitech (US) 25+ employees
•
Potbelly (US) 500+ Employees
•
Moneris Solutions (CA) 500+ employees
•
ChaiOne (US) 65+ Employees
•
Y
ellow (NZ) 350+ Employees
•
Arvixe (US) 85+ Employees
•
Perkspot (US) 10+ Employees
•
Think Brownstone (US) 40+ Employees

8. THE MARKET
£24bn
100m
250k
Performance
management
market in
2017
Employees in
working in the
US and UK
SMEs = total
addressable
market
There have been 59 acquisitions in the
talent management industry in the past 5 years

9. THE COMPETITION
Appraisly
Comparative Feature
Product Features
Integration with
LinkedIn
No
No
No
No
Y
es
Analytical Dashboard
Y
es
No
Y
es
No
Y
es
Audit Trail
No
Y
es
No
Y
es
Y
es
User Interface/
intuitiveness
Average
Unfriendly
Friendly
Average
Super Friendly
Customizability
Less customizable
Customizable
Less customizable
Very customizable
Very customizable
Integration/set-up cost
High cost, long time
High cost, long time
High cost, medium time
No cost, short time
No cost, very short time
Business F
acts & Figures
Price per user per
month
$20
$15
$50
$6
$5
Location
United States
Canada
United States
Germany
United Kingdom
No. of customers
500
1,500
12
50
9
Annual revenue
~$15m
~$38m
~$0-$1m
~$0.5 - $1.5m
$0m
No. employees
150
300
10
12
2

10. GO TO MARKET STRATEGY
Off-site
On-site
•
15%
Referral
HR experts
Discounts for 1 year up-front
•
50%
Free one month trial for all sig n-ups
•
30%
Extensive internal & external product tour
•
5%
Incredibly easy sig n-up for employees
Social
Content marketing

11. SALES PROCESS
Product demo
Content marketing &
direct contact
Roll-out & minimal
support

12. BUSINESS MODEL
B2B model targeting SMEs with initial focus on tech & advertising industry
A tiered pricing plan based on a per-employee per month charge
20% discount for 1 year up-front
No contracts
1-10
users
11+
users
Free for all users
$4.99 per user
per month

13. what’s next

14. Jul ’14
Target 25+ customers
10,000+ users
March ’14
API development &
expansion to rewards
Today
Dec ’14 Seed funding
Oct ’13 Beta launch
Sep ’13 Development
Aug ’13 Product Desig n
Jul ’13 Idea
Nov ’13 Nine customers

15. CONTACT US
James Strickland
Nik Lygkonis
Co-Founder
!
!
Co-Founder
!
!
james@appraisly.com
+447545318570
www.appraisly.com
nik@appraisly.com
+447717782988
www.appraisly.com