O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

7 Smart Steps to Marketing Your Medical Practice

621 visualizações

Publicada em

Smart medical practice marketing can help you grow a stable practice, have more satisfied patients, and see better reimbursements.
You no longer have to rely on insurance companies as your sole gateway for new patients. Networking and digital marketing provide you with an abundance of resources that will not only make you more appealing to prospective patients, but more personable as well.

Publicada em: Saúde
  • Seja o primeiro a comentar

7 Smart Steps to Marketing Your Medical Practice

  1. 1. 7 Steps to Market Your Medical Practice to Succeed HEALTHCARE SOLUTIONS HEALTHCARE CONSULTING HEALTHCARE MARKETING PHYSICIAN’S SURVIVAL GUIDE
  2. 2. HEALTHCARE MARKETING HEALTHCARE TECHNOLOGY First Things First Do You Know Who You Are Competing Against?
  3. 3. The most important part of your practice is your patients. The problem is that by the time a patient gets to you, they may have had some bad experiences that have caused them to be jaded about the entire healthcare process. The competition among medical practitioners including hospital network systems, urgent care networks, private practices and others is increasing as the demand for those services increase. If you can’t seem to fill up your waiting room or your schedule, you may be losing patients to other options. Your patients have More Choices than ever before. Are you competing against other Physicians?
  4. 4. Physician’s Survival Guide: How to Market Your Medical Practice to Succeed You are competing against yourself when you are trying to increase your volume just to make up for the payers that pay poorly. You get caught in a constant cycle of chasing to catch up and struggle to collect what you need every month. When you depend on insurance companies to send you patients and dictate payments you loose control of the type of practice you want and your ability to be profitable. If you feel like you are working harder but making less money it is likely you are competing against yourself in a race to the bottom. You can control the direction of Your Practice. Are you competing against yourself?
  5. 5. 5 Physician’s Survival Guide: How to Market Your Medical Practice to Succeed HEALTHCARE SOLUTIONS HEALTHCARE CONSULTING HEALTHCARE MARKETING You Don’t Have to Rely on Insurance Companies Many physicians do not put much into medical practice marketing because insurance companies and referring physicians are constantly sending patients to them for various services as part of a specific healthcare plan. You no longer have to rely on insurance companies as your sole gateway for new patients. Networking and digital marketing provide you with an abundance of resources that will not only make you more appealing to prospective patients, but more personable as well. Smart medical practice marketing can help you grow a stable practice, have more satisfied patients, and see better reimbursements. Showcase Your Thought Leadership Patients and other health practitioners are looking to you for your expertise. Through educational websites, newsletters, webinars, seminars and books, you can communicate your standard of care, as well as how you deliver this standard. This is called thought leadership marketing and this approach works and works quite well. 1
  6. 6. 2 Learning how to better manage your scheduling, data entry, coding systems and medical records are part of the bigger picture for success. Patient portals are being adopted at a strong rate and are a requirement for Medicare Meaningful Use compliance. The digital world has opened up a host of avenues that can be used to directly communicate with patients. Here are the steps that will help you reach out in new ways: 1 Create a strong website that is easy to use on any mobile device. 2 Use search engine marketing to find out what treatments your patients are looking for and get their attention. 3 Create an email communication series that will educate your patients and make them more compliant. 4 Provide information about your practice and treatments that your patients can subscribe to. Medical practice marketing shows your patients that you care and are willing to come to them, albeit in a digital form. Through online communication you can begin to create relationships with new patients before they ever set foot in your office. Medical practice marketing gives you the means to create those relationships without relying on an insurance company. Communicate Better with Patients Online
  7. 7. 87% of all new patients now look for you online first. When you create a website, new patients are able to access you in several ways, that two decades ago, didn’t even exist. Patients can easily refer friends and family to you without having to go through a third party. A patient who is considering you as a physician can do several things from a website without even dialing your telephone number: 1 Watch videos about conditions and treatments. 2 Subscribe to your email list to receive notifications and updates about your practice. 3 Read & watch video testimonials from other patients. 4 Read your bio and learn why you do what you do. 5 Schedule an appointment and register online. 3Your Website is Your Welcome Mat
  8. 8. Active networking and reaching out to both patients and other healthcare professionals is key to your success. Networking involves continually reaching out to others and creating a support system of individuals (in this case, patients) who need a highly qualified and dedicated physician. You can build your network through digital advertising, email campaigns or the creation of a website dedicated to you and the services you provide. If you are a specialist you can reduce your reliance on a few referral sources by speaking directly to your patients. When your patient requests you to their primary care for referral the physician is thrilled because they know their patients are happy and taken care of. It reduces the burden on the PCP referral coordinator which they love. You are actually making that process better so they will refer more patients to you because they don’t have to work as hard. 5 Physician Referral Balancing Staying in Touch with Referring Physicians while Reducing Reliance Your profile is an online representation of who you are, what you do and why you do it. Patients would like to know about the person they are entrusting their health too. They want to be able to like them as a person and trust them as a professional. With medical practice marketing, you present your image the way you want to be seen. Reputation Management: Your Online Profile 4
  9. 9. You can be proactive and reach new patients with the power of 4 billion online searches per day on Google. People are looking for relief from the diverse mix of conditions that they suffer from. This is where they need to find you, a qualified physician, before they find the massive amount of online advice that may not be accurate. You have to grab their attention based on the pains they are having. They are more likely to be searching for “Migraine Relief” than “Valley Neurology”. You can implement the following to help grab their attention. Invest in a high quality interactive website. Use Search Engine Optimization based on the conditions you treat. Invest in Pay-Per-Click Advertising to improve your rankings and visibility. Offer easy satisfaction surveys for your patients online. Be transparent about how you treat and meet your patients needs. Use social media to your spread the word about your care. 6Internet Marketing: Finding New Patients Easily to Expand Your Practice
  10. 10. One of the most powerful parts of having a good online marketing plan is that you can specifically find patients searching for your services in a certain location. It used to be that you would go to a hospital or community event to find patients who are part of your neighborhood. Now we can simply see who in your neighborhood is looking for you. Then reach out to them without the high cost of your time and still make a strong impression. Patients across thousands of sites and apps share their location as they browse local content. A location targeted mobile ad will let them know when they are close to you. Help local patients find you when they are in need especially in urgent care situations. Local Marketing: Be a Neighborhood Doctor 7 With so many bills to pay and insurance companies paying less and less how can you know if it is worth it to spend the money to market your practice? You can expect a minimum of 15% increase in new patients in first 6 months and it goes up from there. Think about how your practice would handle the increase in volume and any potential staffing issues. Getting Results: Is it Worth It To MarketYour Practice?
  11. 11. HEALTHCARE SOLUTIONS HEALTHCARE CONSULTING HEALTHCARE MARKETING How to Get Control of Your Practice Here are the questions you should ask yourself: Are you getting paid what you are worth in your specialty? Is your practice at maximum capacity? Is there room on your schedule for more new patients? Do you have plans to expand in the next 4-6 years? Do you have payers that are consistently paying less on codes? Do you feel confident enough to drop a poor paying health plan? Are you planning to launch an ancillary or cash based services? Are you losing new patients to local competition? Are you overly reliant on referring physicians?
  12. 12. 14 Physician’s Survival Guide: How to Market Your Medical Practice to Succeed HEALTHCARE SOLUTIONS HEALTHCARE CONSULTING HEALTHCARE MARKETING Here’s How to Start You should start by getting help and all the details needed to create a great strategy. Tactics are only as good as the plan driving them. HEALTHCARE SOLUTIONS HEALTHCARE CONSULTING HEALTHCARE MARKETING
  13. 13. 15 Physician’s Survival Guide: How to Market Your Medical Practice to Succeed HEALTHCARE SOLUTIONS HEALTHCARE CONSULTING HEALTHCARE MARKETING Go live in 5 days for under $500 Get your practice online with a beautifully designed modern mobile friendly website. LaunchDoc is a feature-rich medical website solution designed to showcase your doctors. Low cost Medical Practice Websites that attract new patients and improve office flow. Time saving, built for you solution by healthcare experts. Starting at $69/month with low $297 Set Up Fee. SIGN-UP FOR YOUR FREE KICK-OFF CONSULTATION (480) 269-2235 • LOW AFFORDABLE PRICE • 30 DAY MONEY BACK GUARANTEE • FAST TURNAROUND • EXPERT SUPPORT

×