One of Madison Reed’s biggest pain point is the initial trial of the products, and convincing new customers to try the products for the first time. The main goal of the Feed is to reduce customers’ apprehension, thereby increasing customer acquisition. The Instagram Feed will both add engaging content to Madison-Reed’s ecommerce site as well as incorporate the social aspect into the site.

1. Instagram Module
James O’Connell
Product School
August 16, 2016

2. Competitive Analysis
● Dinosaurs
● Copycats
● Social content in
beauty industry

3. Key Personas
● D.I.Y.s
● Saloners
● First-Timers

4. Madison-Reed’s Pain Point

5. Measuring Success

6. Opportunity Hypotheses

7. Validating the Opportunity

8. MVP
● Interactive photo feeds
● Curated by hashtags
USERS INSTAGRAM WEBSITE USERS

9. Feature Launch

18. Post Launch Plan
● Measurement
● Monitor NPS
● Recommendation

19. Thanks!

20. Appendix