Based in Beijing, China with offices and partnerships throughout the world, Yodo1 has a strong track record of bringing great games to gamers in China and all over the world.

1. Mobilize Your Game

2. Yodo1’s Mission
Since 2012
800+ MillionTotal users
5.5 MillionDAU
20+ MillionMonthly New Users
Bringing the Best Games in the World
To Players Around the World

3. 1
Mobile Game
Publishing
Building and Supporting Evergreen Brands

4. From Indie to 100M
Players Globally
Ski Safari
Crossy Road
Rodeo Stampede
Turning Indie Games into
Global Brands

5. The Most Featured Chinese Publisher
Editor’s Choice
Top Developer

6. Ski Safari
24K
22K
20K
18K
16K
14K
12K
10K
8K
6K
4K
2K
0
20
12
20
13
20
14
20
15
Over 300M Downloads
in China Alone
Ski Safari
A search for “Ski” on Baidu shows SKI SAFARI as the top
suggestion; not “ski equipment” or “ski mountains”!
Game of the Year

7. 4 Years of Culturalization

8. Crossy Road
20
12
20
13
20
14
20
15
35Countries
At #1 Download Spot
¥ 120M
In first 6 months
300M
Total Downloads
Top Downloaded Game in H1 2015

9. Apple Global Brand Partnerships
Apple TV Announcement San Francisco BART Ad

10. Other Global Brand Partnerships
Google & Crossy Road ads in
London’s airport, subway, and bus stops
Working with Google,
KitKat and British KOLs

11. Korean Pop Super Star
with Globe Sweeping
2012 Hit, Gangdam Style
“PSY’s Crossy Road Video has been viewed over 6.5 Million Times…”
A YouTube Legend:
2.5 Billion Views
Partnership
Created PSY character,
fitted with voiceovers
by the superstar
himself!
Gangnam & Daddy Albums Both Featured

12. Rodeo Stampede
20
12
20
13
20
14
20
15
Featured Over
10,000 times
App Store &
Google Play’s
Best of 2016
1 Million
Over 600K Pre-Orders
Launched on 60+ Android
Channels

13. We tested over 30 icons and 3 sets of
screenshots to increase launch week
downloads by 2.25 Million
“Part of Rodeo Stampede’s Global Success was our ability
to find the right people to work with in different markets”
Marketing With Global Influencers

14. Bringing Top IPs to the Chinese Market
A New Avenue into China For Western IPs

15. Transformers Earth Wars
Over 7M Downloads
Total
1M 1st Week
Android Downloads

16. Hasbro & Alibaba Partnership
Worked directly with Hasbro to
promote their Alibaba Store for
National Mobile Shopping Day
Store Homepage Banner
Game video &
details on store page
In-Game Promotion
Toy Sales↑
Downloads↑

17. PC Game
Publishing
2
Reaching the World’s Largest PC Game Market

18. The World‘s Fastest Growing PC Market
16.1
306
0
50
100
150
200
250
300
350
2015 2017
5.35
25.5
0
5
10
15
20
25
30
2015 2017
1800% Growth in
Total Consumption
370% Growth in Users 300% Growth in
Consumption Per User
3
12
0
2
4
6
8
10
12
14
2015 2017
China’s Active Steam Users (M) Games Per Library Total Games Owned (M)
18.5%
11.9%
4%
4.4%
4.1%
5.4%
April, 2015
3.2%
Nov, 2017
10.2%
14.7%
4.7%
4.3%
9.7%
From 6th to 2nd Largest Steam Market!

19. Steam is Just the Tip of the Iceberg
MAU: 67M
DAU: 33M
27M Paying Users
17% of Users in China
Making it the world’s
3rd Largest Market
STEAM WEGAME OTHERS
Registered Users: 200M
DAU 30M
Strong Traffic
Shortage of Quality
Indie Games
Stone
G Platform
Cubed Game
…

20. Indie Developers Have What Chinese Players Are Looking For
Discovering China
China: Lack of High Quality PC
Games, with High Demand for
them.
VS.
Globally: Talented Indie Teams
without the know-how to
publish their game in China.

21. 39%
20%
6% 4% 4% 3% 3%
48%
16%
4% 2% 3% 1% 1%
China US Germany France UK Canada Taiwan
0%
10%
20%
30%
40%
50%
60%
Revenue Units
0 5
1 1 /
0%
20%
40%
60%
80%
100%
Steam Wegame
14%
86%
Revenue Generated
0%
20%
40%
60%
80%
100%
Steam Wegame
76%
24%
Units Sold

22. In the month following Forts’ China launch,
Greater China (China & Taiwan) has become
game’s largest market in both units sold (32%)
and revenue generated (24%).

23. In the week following Hand of Fate 2’s global
launch, China has come to represent the
game’s largest market with 27% of units sold.

24. 2 0 1 7
2 0 1 8
1 0 N e w T i t l e s

25. 3
Managed Ad Service
A One-Stop Solution to Boosting Ad Revenue in China

26. China Mobile Advertising Potential
CHINA 65.8%
US 15.2%
China’s Casual game market is filled with
Western developed games
In addition to large growth, China’s mobile advisements market has
the world’s second highest average eCPMs.
Opportunity
Casual games advertising revenue breakdown
using “Rodeo Stampede” as an example
Mobile Advertisement Market
Growth From 2015 (%)
Many casual international games have gained
high popularity and revenue in China
Potential
http://www.mobyaffiliates.com/blog/china-mobile-advertising-expenditure-increases-90-in-q1-2017/
https://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299
0%
50%
100%
150%
200%
250%
300%
2015 2016 2017 2018
US China World

27. Standard Mobile Ads Ecosystem
Ads platforms Distribution Channels
Independent Professional Transparent Flexible
China’s Complex Mobile Ads Ecosystem
Welcome to China!

28. Make it Easy
For Yourself
Optimize your
Advertising
Revenue
Seamlessly
Impression/DAU
It Doesn’t Have To Be This
Complex!
eCPM and Fill Rate
Retention Rates
Yodo1
Managed Ad
Services

29. % 32 .6 32 .6 32 .6 %
8- 0 1 5 66 326
53
53
Next Year’s Targets
53

30. 100M 1 1
21
5 2
. .2 .
2. .
.
Rodeo Stampede’s Global Ad Data

31. Crossy Road Global Android Ad Data
33 1 1 9 3. 0 3
0 1

32. Developer Partnerships
4
Building Long Term Partnerships for Prolonged Success

33. Partners From Across the Globe

34. Creating Long Term Partnerships
2

35. Co-development with our Partners
Global
iOS
Australia
Update
England
Update
Halloween
PACMAN
Update
Global
Amazon
X-Mas
Update
iOS
China
Korean
Update
Global
Windows
Chinese
New Year