3. โDigital transformation is the profound and accelerating
transformation of business activities, processes,
competencies and models to fully leverage the changes
and opportunities of digital technologies and their impact
across society in a strategic and prioritized way, with
present and future shifts in mind.โ
I-scoop
WHAT IS DIGITAL TRANSFORMATION
4. DIGITAL TRANSFORMATION
Put customer needs first
Think about the holistic customer/patient journey
Engage on their terms not yours
Focus on outcomes
6. WHERE IS HEALTHCARE
Public
sector
Pharma Insurance Banking Media/
Entertainment
Telecom Retail Travel/
Hospitality
Digital
leaders
22
27
31 32
36 37 42
49
70-80
Global average: 33
McKinsey & Company
Digital maturity varies significantly by sector.
Distribution of Digital Quotient score by industry (global), points, out of 100
7. CASE STUDY
FALLING BEHIND
Google are running ML on health data
Health Insurers are driving wearable tech
Flatiron Health are changing oncology
8. CASE STUDY
WHAT DOES TRANSFORM
LOOK LIKE?
The AA
Diverse business
60+ Mobile apps
Single feature app
Surfacing Internal Capabilities
9. WHY ITโS HARD FOR HEALTHCARE
You make big, long term bets, that is your culture.
You are solving some of the biggest questions around
You are heavily regulated
You are the โexpertsโ in your field
10. CASE STUDY
WHY ITโS HARD FOR
HEALTHCARE
Health 1.0 - The Golden Age
Health 2.0 โ Industrialised Medicine
Health 3.0 โ Up Close and Personal
11. WHERE ARE THE OPPORTUNITIES
Engage with your patients where
they want to engage
Solve their problems, not yours
You tell me
1
2
3
12. SERVICE DESIGN THINKING APPROACH
โUsing the tools
designers have to solve
complex problemsโ
โDesigning services to meet
the needs of customers
rather than the needs of
the service providerโ
DESIGN THINKING SERVICE DESIGN
+
15. Physiyou
This led to two questions, will consumers use
this, and will physiotherapists sign up their
practice
Built a prototype MVP to answer these
questions.
Growth hacked it and drove real customers to it
โAs a fitness enthusiast I sometimes
need physiotherapy, but I am not sure
where to find a physiotherapistโ
STARTED WITH A REAL CUSTOMER NEED
16. This led to two questions, will
consumers use this, and will
physiotherapists sign up their practice
17. CASE STUDY Built a prototype MVP to answer these questions.
Growth hacked it and drove real customers to it
18. โข Real numbers to base a business
case on
โข Proved both customer need and
Physiotherapist appetite
โข Now market leading and ready for
the next steps
โข โฆand lots of positive health
outcomes!