This expansion on a graphic by our friends at GetSatisfaction helps car dealers to understand how social media is changing the ways we treat our customers.
2. What is Social CRM? We aren’t talking about the tool. We’re talking about a commitment that most have already made. You manage relationships that you have with your customers past, present, and future. Most use a CRM or Lead Management tool to make it happen. Alone, these tools are worthless. No matter how automated, how simple-to-use they are, true customer relationship management requires effort. Social CRM is no different, as our friends at GetSatisfaction demonstrate…