ALL ABOUT
NETFLIX

Background
NETFLIX
BACKGROUND
Netflix was founded in 1997 by Hastings and Randolph as a way to offer
movie rentals over the internet. This eventually led to Netflix.com in
1998, which focused on DVD rentals and sales. The next year the
company added a subscription service, allowing the customer unlimited
DVD rentals at a monthly rate.

In 2018 Netflix won more Emmy awards than HBO. When Netflix started
creating its original content everyone doubted the quality but in 2018 it won
more Emmy awards than HBO. HBO had been winning the most awards at
the annual television awards ceremony for the past 17 years.
AWARD
NETFLIX
AWARD

Values
CULTURE
- High Performance
- Freedom and Responsibility
- Context, not control
- Highly aligned
- Pay top of market
- Promotion
VALUES
Judgement, Communication, Impact, Curiosity, Innovation,
Passion and Selflessness.
CULTURE
AND
VALUES

Between 2016 and 2021, Netflix's annual revenue increased from $8.8
billion to $29.7 billion, representing a compound annual growth rate
of 27.5%. Its number of year-end paid subscribers rose from 89.1 million to
221.8 million, which represented of 20%.
GROWTH
NETFLIX
FUTURE

Netflix has started its new crackdown on
password sharing with new rules on how
accounts can be shared.
Password Sharing Rule
NETFLIX
NEW
RULE

When Netflix detects that someone outside of the household is sharing the
password, it will block the device and give them the option to add their own
account.
Password on Netflix
When someone
shares a password
on Netflix

Hulu, Disney+, YouTube TV, HBO on Demand, Sling TV,
Crunchyroll, Apple TV+, Amazon Prime Video, Twitch and
Crackle.
Main competitor
NETFLIX MAIN
COMPETITOR

Netflix grew from about 8,000 to 10,000 full-time employees
globally in 2021. In the US — where we collect and report race
and ethnicity data — we grew from 6,300 to 7,300
employees.*
Women now make up 51.7% of our global workforce, up from
48.7% in 2020. This includes 6.9% growth of women directors
and above, totaling 51.1%.
PROGRESS
NETFLIX
PROGRESS

The company's been on a tear because it's continuously reinvesting its
growing resources in more and more content, which further fuels the
subscriber flywheel. Predicting the future is hard, but Netflix's future as
the streaming video on-demand ("SVOD") king is virtually assured
Future
NETFLIX
FUTURE