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  2. Background NETFLIX BACKGROUND Netflix was founded in 1997 by Hastings and Randolph as a way to offer movie rentals over the internet. This eventually led to in 1998, which focused on DVD rentals and sales. The next year the company added a subscription service, allowing the customer unlimited DVD rentals at a monthly rate.
  3. In 2018 Netflix won more Emmy awards than HBO. When Netflix started creating its original content everyone doubted the quality but in 2018 it won more Emmy awards than HBO. HBO had been winning the most awards at the annual television awards ceremony for the past 17 years. AWARD NETFLIX AWARD
  4. Values CULTURE - High Performance - Freedom and Responsibility - Context, not control - Highly aligned - Pay top of market - Promotion VALUES Judgement, Communication, Impact, Curiosity, Innovation, Passion and Selflessness. CULTURE AND VALUES
  5. Between 2016 and 2021, Netflix's annual revenue increased from $8.8 billion to $29.7 billion, representing a compound annual growth rate of 27.5%. Its number of year-end paid subscribers rose from 89.1 million to 221.8 million, which represented of 20%. GROWTH NETFLIX FUTURE
  6. Netflix has started its new crackdown on password sharing with new rules on how accounts can be shared. Password Sharing Rule NETFLIX NEW RULE
  7. When Netflix detects that someone outside of the household is sharing the password, it will block the device and give them the option to add their own account. Password on Netflix When someone shares a password on Netflix
  8. Hulu, Disney+, YouTube TV, HBO on Demand, Sling TV, Crunchyroll, Apple TV+, Amazon Prime Video, Twitch and Crackle. Main competitor NETFLIX MAIN COMPETITOR
  9. Netflix grew from about 8,000 to 10,000 full-time employees globally in 2021. In the US — where we collect and report race and ethnicity data — we grew from 6,300 to 7,300 employees.* Women now make up 51.7% of our global workforce, up from 48.7% in 2020. This includes 6.9% growth of women directors and above, totaling 51.1%. PROGRESS NETFLIX PROGRESS
  10. The company's been on a tear because it's continuously reinvesting its growing resources in more and more content, which further fuels the subscriber flywheel. Predicting the future is hard, but Netflix's future as the streaming video on-demand ("SVOD") king is virtually assured Future NETFLIX FUTURE