Jadu Spacecraft Designer Scott Riley talks about the experience in the Design and Build for the Manchester.gov.uk 'mobile first' website, powered by Jadu Universe Platform. More info: http://jadu.net/manchester Manchester.gov.uk is a responsive and user centred design, beautifully presented and utilising the Jadu platform like never before. Crafted 'mobile first' and with data driven decisions, Jadu has worked closely with Manchester to produce something truly unique and that's destined to change the face of local government websites. A great deal of consideration went into the planning stage of this project, with an emphasis on analytics and content strategy. A full analytics review of Manchester's old site revealed where it was performing well and where it was under-performing. We helped the client decide upon clear site goals and set out to meet them.