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Multimedia information and Media

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Multimedia information and Media

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Media and Information Literacy
Multimedia Information and Media
A. What is Multimedia: Types, Formats, Sources, Advantages, Limitations, Value
B. Selection Criteria
C. Design Principles and Elements

Media and Information Literacy
Multimedia Information and Media
A. What is Multimedia: Types, Formats, Sources, Advantages, Limitations, Value
B. Selection Criteria
C. Design Principles and Elements

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Multimedia information and Media

  1. 1. M U L T I M E D I A I N F O R M A T I O N A N D M E D I A J A L E N R E B O L L E D O | J E S S A M E R C A M P O S | D A R L E N E N A G U I T
  2. 2. W H A T I S M U L T I M E D I A ?
  3. 3. M E D I A M U L T I +
  4. 4. T Y P E S O F M U L T I M E D I A I N F O R M A T I O N A N D T H E I R F O R M A T S
  5. 5. T E X T Text is the most widely used and flexible means of presenting information on screen and conveying ideas.Text
  6. 6. Text files contain textual data and may be saved in plain text or rich text formats. While most text files are documents created and saved by users, they can also be used by software developers to store program data. Examples of text files include word processing documents, log files, and saved email messages
  7. 7. G R A P H I C S is a company's road map, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company's growth. Vision statements undergo minimal revisions during the life of a business, unlike operational goals which may be updated from year-to-year.
  8. 8. A U D I O Audio files and streams play a major role in some multimedia systems. Audio files appear as part of application content and also to aid interaction. When they appear within Web applications and sites, audio files sometimes need to be deployed using plug-in media players. Audio songs also come under the heading multimedia. Multimedia presentations often have some audio tracks which makes it easier for people to understand.
  9. 9. he Audio Files category includes compressed and uncompressed audio formats, which contain waveform data that can be played with audio playback software.
  10. 10. V I D E O The embedding of video in multimedia applications is a powerful way to convey information which can incorporate a personal element which other media lack. Video also enhances, dramatizes, and gives impact to your multimedia application.The advantage of integrating video into a multimedia presentation is the capacity to effectively convey a great deal of information in the least amount of time.
  11. 11. A N I M A T I O N Animation adds visual impact to the multimedia project and are used in cartoons, scientific visualization. Animated components are common within both Web and desktop multimedia applications. Animations can also include interactive effects, allowing users to engage with the animation action using their mouse and keyboard.
  12. 12. The most common tool for creating animations on the Web is Adobe Flash, which also facilitates desktop applications. Using Flash, developers can author FLV files, exporting them as SWF movies for deployment to users. Flash also uses ActionScript code to achieve animated and interactive effects.
  13. 13. F O R M S O F M U L T I M E D I A I N F O R M A T I O N S O U R C E S
  14. 14. T E X T I N F O R M A T I O N I T I S W R I T T E N O R P R I N T E D W H I C H T E N D T O G I V E O R S H A R E I D E A S A N D I N F O R M A T I O N . E X A M P L E S : S C H O O L L I B R A R Y • C L A S S R O O M C O L L E C T I O N • P U B L I C / S T A T E L I B R A R Y • O N L I N E R E S O U R C E S
  15. 15. V I S U A L I N F O R M A T I O N A R E O N E - O F - A - K I N D , W H I L E O T H E R SV I S U A L R E S O U R C E S A R E R E P R O D U C E D ( L I K E P R I N T S O R I L L U S T R A T I O N S I N B O O K S A N D M A G A Z I N E S ) . E X A M P L E S : P H O T O G R A P H S , F I L M , V I D E O , P A I N T I N G S , D R A W I N G S , C A R T O O N S , P R I N T S , D E S I G N S , A N D T H R E E - D I M E N S I O N A L A R T S U C H A S S C U L P T U R E A N D A R C H I T E C T U R E A N D C A N B E C A T E G O R I Z E D A S F I N E A R T O R D O C U M E N T A R Y R E C O R D
  16. 16. A U D I O I N F O R M A T I O N A I D S B L I N D A N D / O RT H I S I S A N A R R A T I O N V I S U A L L Y I M P A I R E D T R A C K T H A T C O N S U M E R S O F V I S U A L M E D I A . E X A M P L E S : C O M M E N T A R I E S P O D C A S T S T A P E S R A D I O B R O A D C A S T
  17. 17. M O T I O N I N F O R M A T I O N T H I S I S T H E U S E O F M O V I N G T E X T S , I M A G E S , O R G R A P H I C S O N D I S P L A Y T O G I V E I N F O R M A T I O N . O F S I G H T - A N D - S O U N D I T I S A C O M B I N A T I O N M E D I A . F I L M , E X A M P L E S : A M O T I O N P I C T U R E , A N I N T E R A C T I V E V I D E O , D R A M A S , A N I M A T I O N S , A N D S H O R T F I L M S .
  18. 18. M A N I P U L A T I V E I N F O R M A T I O N T H I S R E F E R S T O M A T E R I A L S , A P P L I C A T I O N A N D T H E L I K E T H A T P E O P L E U S E P R O G R A M S , I N O R D E R T O C O M E U P W I T H A L E A R N I N G T H R O U G H T H EN E W I N F O R M A T I O N A N D T O A I D U S E O F A N A L Y S I S , E V A L U A T I O N , A N D P R O D U C T I O N O F A L P H A N U M E R I C C H A R A C T E R S A N D S Y M B O L S . E X A M P L E S : P R O P A G A N D A F A K E N E W S A D V E R T I S E M E N T S L O C A L N E W S S O C I A L M E D I A
  19. 19. M U L T I M E D I A I N F O R M A T I O N A C O M B I N A T I O N O F D I F F E R E N T M E D I A F O R M A T S U C H A S T E X T , G R A P H I C S , D R A W I N G S , A U D I O , P H O T O S A N D V I D E O S W I T H T H E H E L P O F C O M P U T E R S . E X A M P L E S : D O C U M E N T A R I E S L I B R A R Y C A T A L O G R E P O R T S
  20. 20. A D V A N T A G E S O F M U L T I M E D I A I N F O R M A T I O N ●Multimedia enhances the effect of text presentations ●Improves the quality of presentation and retains the attention of audience. ●It can be used for educational as well as entertainment purpose. ●It is quick and easier to operate for the instructor. ●Multimedia presentations can be modified very easily.
  21. 21. A D V A N T A G E S O F M U L T I M E D I A I N F O R M A T I O N ●Multimedia is Entertaining as Well as Educational. ●Through participation in multimedia activities, students can learn real-world skills related to technology. ●They will know the value of teamwork and the importance of effective collaboration techniques. ●It helps the learners to express and represent their prior knowledge and provides them with many learning opportunities.
  22. 22. A D V A N T A G E S O F M U L T I M E D I A I N F O R M A T I O N ●It provides a non-threatening environment for a learner to study at their own pace. ●The teacher is no longer the center of attention as the source of information, but rather plays the role of facilitator, setting project goals and providing guidelines and resources, moving from student to student or group to group, providing suggestions and support for student activity.
  23. 23. D I S A D V A N T A G E S O F M U L T I M E D I A I N F O R M A T I O N ●Non-interactive – if one-way, no feedback. ●Complex to create ●Time consuming. ●Use of multimedia is expensive video files can be large and a long download time may leave some students with nothing to do.
  24. 24. D I S A D V A N T A G E S O F M U L T I M E D I A I N F O R M A T I O N ●Sometimes, diverts students’ attention to the pictures, sounds or relevant material presented in multimedia. ●Sometimes, excessive information about certain topic leads to cognitive overload and it becomes difficult for the students to understand all the information presented to them.
  25. 25. D I S A D V A N T A G E S O F M U L T I M E D I A I N F O R M A T I O N ●It can be incredibly difficult for teachers to monitor all the students, and some may play games or surfing the web instead of focusing on the work at hand. ●One concern with computers is that they can reduce learning demands on students. With access to the web comes millions of pieces of information, many of which contain answers to common problems from school. Students can use computers to do less work or even to cheat.
  26. 26. D I S A D V A N T A G E S O F M U L T I M E D I A I N F O R M A T I O N •As technology rapidly evolves, compatibility between different devices can also be a problem when trying to move or play multimedia content. Even a simple malfunction, server error or changes between formats, as anyone who frantically struggled to connect a computer to an incompatible projector before a presentation knows all too well, can delay a presentation or permanently damage the information contained in the format.
  27. 27. V A L U E S O F M U L T I M E D I A I N F O R M A T I O N I N E D U C A T I O N
  28. 28. I T P R O V I D E S S T U D E N T S W I T H O P P O R T U N I T I E S T O R E P R E S E N T A N D E X P R E S S T H E I R P R I O R K N O W L E D G E A N D I T A L L O W S S T U D E N T S T O F U N C T I O N A S U S I N G T O O L S F O R A N A L Y Z I N GD E S I G N E R S , T H E W O R L D . A C C E S S I N G A N D I N T E R P R E T I N G I N F O R M A T I O N , O R G A N I Z I N G T H E I R P E R S O N A L K N O W L E D G E , A N D R E P R E S E N T I N G W H A T T H E Y K N O W T O O T H E R S C A N A L S O E N C O U R A G E S D E E P R E F L E C T I V E T H I N K I N G A N D C R E A T E P E R S O N A L L Y M E A N I N G F U L L E A R N I N G O P P O R T U N I T I E S .
  29. 29. Selection Crit eria
  30. 30. T A S K F A C T O R S T H E T Y P E O F O B J E C T I V E S A N D H E N C E T H E T Y P E O F P R O V I D E D F O RL E A R N I N G A C T I V I T I E S W H I C H S H O U L D B E T H E L E A R N E R
  31. 31. L E A R N E R F A C T O R S L E A R N E R F A C T O R S M A Y T A L K A B O U T S O M E M A Y L E A R N B E T T E R L E A R N E R S T H A N F R O MF R O M C E R T A I N M E D IA O T H E R S .
  32. 32. A V A I L A B I L I T Y F A C T O R S E C O N O M I C S A L S O K N O W N A S A V A I L A B I L I T Y F A C T O R S M A Y L I M I T T H E C H O I C E O F M E D I A I N P R A C T I C E .
  33. 33. Design Principles and Elements
  34. 34. 1 . A l i g n m e n t 2. Base line 3. Proximity 4. White Space 5. Contrast 6. Typography 7. Color 8. Balance B A S I C D E S I G N P R I N C I P L E S
  35. 35. F I V E E L E M E N T S O F M U L T I M E D I A
  36. 36. Text Text is used as headlines, subtitles, and slogans. It’s purpose is to express specific information or reinforce information in other media. It involves the use of text types, sizes, colours and background colour.
  37. 37. Graphics Still/static pictures typically accompany text to illustrate the point or ideas the text makes. Photos in a multimedia application go beyond using them just as decoration. In a multimedia context graphics may consist of slide shows or galleries that a website or social media visitor can view.
  38. 38. A n i m a t i o n It can illustrate how things work or present information in entertaining ways. Animation can also include interactive effects allowing visitors to engage with the animation action using their mouse and keyboard. Animation is a dynamic and media- rich content that stays within one container on a page –a verypowerful form of communication.
  39. 39. A u d io It is a multimedia application that uses dialogue, recorded narration, music and sound effects.
  40. 40. Vid eo Video on websites, and especially on social media platforms, already has a great presence and will only continue to gain popularity as more and more visitors demand it. Short videos can be a smart marketing advantage and an excellent way to differentiate yourself from your competitors.
  41. 41. R E F E R E N C E S https://www.simplyeffectivewebdesign.com/five- elements-of-multimedia/ smallbusiness.chron.com/5-components-multimedia- 28279.html

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