Presentation about coolhunting/ trends research.

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By J acqu

2. WHAT IS COOL
 EXPRESSION, DIFFERENTIATION, INDIVIDUALITY
 NEW ATTITUDES, MOVEMENTS, DESIRES, RELEVANT
CHANGES
 IT IS IN EVERYTHING AROUND US, YOU JUST HAVE TO
KNOW HOW TO LOOK FOR THE COOL
 IT ALWAYS CHANGES, BUT YOU MUST ALWAYS HAVE IT
 IT IS NOT MANUFACTURED
 MATERIALIZED AND MASSIFIED

3. WHAT IS COOLHUNTING
 ANTHROPOLOGY, SOCIOLOGY, PSICOLOGY, PHOTOGRAPHY
 ETHNOGRAPHY: INTERVIEWS, OBSERVATIONS, DOCUMENTS
(QUOTES, DESCRIPTIONS, DOCUMENTS)
 OBSERVATION ALLOWS TO UNDERSTAND STANDARDS, TO
DETECT CHANGES AND DESCRIPT SITUATIONS
 TO OBSERVE, UNDERSTAND AND LET THE FUTURE GOES IN AN
INSTANT
 TO UNDERSTAND THE REASON OF THIS SCENARIO AND
ADVANCE YOUR FUTURE CHANGES

4. TRENDS RESEARCH
 CYCLICAL RESEARCH
 SPECIFIC (COLOURS, SHAPES AND TEXTURES)
 QUANTITATIVE
 OUTDATED INFORMATION

5. WHY IS COOLHUNTING NEEDED?
 THE CURRENT MARKET IS SATURED, HYPER-
SEGMENTED, NEW TARGET VALUES
 USER UPDATED, LESS FAITHFUL TO BRANDS, CRITIC,
EXIGENT, INVESTIGATOR
 EMOTION IS MORE IMPORTANT THAN PRODUCT, THE
EXPERIENCE SUBSTITUTES POSSESION

6. COOLHUNTER
 THEY MUST KNOW A LITTLE BIT OF EVERYTHING
 THEY DONT KNOW EVERYTHING, BUT THEY KNOW HOW TO KNOW IT
 ALWAYS ATTENTIVE TO MANY PLACES AT THE SAME TIME
 TO FIND IDEAS CAMOUFLAGED BY DAILY ROUTINE
 TO FIND COOL PLACES TO FIND COOL THINGS
 TO CIRCULATE AMONG DIFFERENT AGES AND STYLES, TO DETECT
SOMETHING NEW AND TRANSFER TO EMPRESARIAL LANGUAGE
 TO PAY ATTENTION WITHOUT INTERFERENCES AND CONTRIBUTE
WITH SOMETHING PERSONAL

7. COOLHUNTER PROFILE
 FASHION, MUSIC, MOVIE, BOOK, TELEVISION, NEW
CONSUMER TECHNOLOGIES, INTERNET, YOUTH
MOVEMENTS, POP CULTURE
 INFORMED PEOPLE, SYSTEMATIC, CREATIVE,
OBSERVER
 THE CLEVEREST, FASTER AND AND MORE SOCIABLE
 INTUITION, SENSIBILITY, ORGANISATIONAL
EMPOWERMENT AND ANALYTICAL, CONNECTION,
ENERGY, FREE TIME, PERSEVERANCE, METHOD
 YOUNG, 20 YEARS, URBAN, UNIVERSITARY, TRAVELER,
MIDDLE CLASS, ABSTRACTION EMPOWERMENT, USEFUL
CONCLUSIONS, CURIOUS

8. THE MEANING OF COOL

9. QUOTE
“I believe in the non-existence of the
past, in the death of the future, and
the infinite possibilities of the present.
(...)
I believe in the next five minutes.”
Ballard(1984)

10. QUOTE
“I believe in the non-existence of the
past, in the death of the future, and
the infinite possibilities of the present.
(...)
I believe in the next five minutes.”
Ballard(1984)